{"id":49094,"date":"2020-02-13T15:52:14","date_gmt":"2020-02-13T15:52:14","guid":{"rendered":"http:\/\/www.jomec.co.uk\/intercardiff\/?p=49094"},"modified":"2020-02-13T15:52:14","modified_gmt":"2020-02-13T15:52:14","slug":"hidden-secrets-the-strategies-to-win-your-customers","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/hidden-secrets-the-strategies-to-win-your-customers","title":{"rendered":"Hidden secrets: the strategies to win your customers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The closure of the oldest caf\u00e9 in the city centre\nhas customers gutted, but how can you run a successful restaurant in Cardiff?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-1024x576.jpg\" alt=\"\" class=\"wp-image-49132\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-500x281.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-1024x576.jpg\" alt=\"\" class=\"wp-image-49132\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty-500x281.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Garlands-empty.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Only piles of chairs and old magazines left outside the closed Garlands, and no one cares.<\/figcaption><\/figure>\n\n\n\n<p>Joanne Lacy has lost her cherished food scene in Cardiff. Garlands, a 40-year-old caf\u00e9 located in the Duke Street Arcade, announced its closure on <a href=\"https:\/\/www.facebook.com\/GarlandsCoffee\/?utm_source=tripadvisor&amp;utm_medium=referral\">Facebook<\/a> last week. This eatery which featured Welsh rarebit with extras was a favourite of Joanne and her daughter when visiting Cardiff since she was tiny. <\/p>\n\n\n\n<p>Although\nthe real reasons behind the closure are unknown, some clues could probably account\nfor this result. On Garlands\u2019 Trip Advisor page, there are 39 \u201cpoor\u201d and \u201cterrible\u201d\nout of 499 reviews including \u201ca hair embedded in eggs\u201d, \u201csick prices\u201d, \u201crude\nmanager\u201d, and \u201cdirty tables\u201d.<\/p>\n\n\n\n<p>No\nmatter if you are a new or old restaurant, the problems reflected in these\nreviews are deadly for a restaurant. Garlands\u2019 ink is dry, but what are the\nsuccessful strategies to run an eatery in Cardiff?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stand out in your lane <\/h3>\n\n\n\n<p>\u201cThe\nfood you get here is the appropriate homemade Indian food, not high street commercial\nfood,\u201d said Jim Patel, manager of Vegetarian Food Studio. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-1024x576.jpg\" alt=\"\" class=\"wp-image-49144\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-500x281.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-1024x576.jpg\" alt=\"\" class=\"wp-image-49144\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food-500x281.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Vegan-food.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Serving authentic food to customers and making it consistent for years are the secrets. <\/figcaption><\/figure>\n\n\n\n<p>When\nthis long-running restaurant set up initially in 2003, there were few vegetarian\nrestaurants in Cardiff. Over the years, their dishes remain authentic and\nperfect, such as the curry and the Gujarati Thali Special. In the 2018 Asian\nCurry Awards, their restaurant was titled as the \u201cBest Healthy Eating\nRestaurant\u201d.<\/p>\n\n\n\n<p>From\nthe experience of Vegetarian Food Studio, they have occupied customers\u2019 brand\nmind in Cardiff&#8217;s vegetarian restaurant category. When consumers think of a\nvegetarian restaurant, they think of them.<\/p>\n\n\n\n<p>Highlighting the values of your customers is considered as the heart of hospitality industry, according to the chairman of the Start-Up Loans Company, James Caan, mentioned earlier in a Guardian column: \u201cyou need to have a clear group of individuals who would see a value-added from your product or service.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-1024x576.jpg\" alt=\"\" class=\"wp-image-49145\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-500x281.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-1024x576.jpg\" alt=\"\" class=\"wp-image-49145\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-768x432.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple-500x281.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Link-to-an-Indian-temple.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Vegetarian Food Studio is closed to an Indian temple and they link it to the community.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Creating memories for customers <\/h3>\n\n\n\n<p>Imagine\nhow your consumers feel when walking into your restaurant. Dirty tables and grubby\ncondiments have deprived their appetite. Or clean floors, wonderful light, flowers\nand candles are just right. The Barker Tea House located in Cardiff\u2019s historical\narcade is exactly the latter. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201cThe\nmain thing standing out the Barker from the crowds is the atmosphere. \u201cThe lovely\nchairs you sitting in the music, the smells,\u201d said Edwin Abenheimer, Operational\nManager of Barker Tea House.<\/p>\n\n\n\n<p>One of the most important elements of successful restaurants is the ambience. Director of Chevalier Restaurant, told to the Bloomberg: \u201cAmbience not just makes the comfortable furniture, but everything natural as it belongs to.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"517\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-1024x517.jpg\" alt=\"\" class=\"wp-image-49142\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-1024x517.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-300x152.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-768x388.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-1536x776.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-500x253.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-1024x517.jpg\" alt=\"\" class=\"wp-image-49142\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-1024x517.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-300x152.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-768x388.jpg 768w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-1536x776.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person-500x253.jpg 500w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2020\/02\/Be-a-real-person.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Being a real person instead of a poker face is Barker staffs&#8217; style.<\/figcaption><\/figure>\n\n\n\n<p>Except for the atmosphere, making your staffs be a real person to customers is very crucial.\u201cEncouraged staffs have their own personality and style, it\u2019s more relatable to the customers. It\u2019s not like in a Starbucks where staffs seem the same, they like a robot,\u201d said Edwin Abenheimer.<\/p>\n\n\n\n<p><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>&#8220;we encouraged our staffs to be themselves and have their own personality, not like Starbucks&#8217; robots.&#8221;<\/p>\n","protected":false},"author":394,"featured_media":49122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[364,418],"coauthors":[628],"class_list":["post-49094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-culture","tag-nightlife","tag-restaurants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hidden secrets: the strategies to win your customers - 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