{"id":66197,"date":"2021-04-29T15:42:41","date_gmt":"2021-04-29T14:42:41","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?p=66197"},"modified":"2021-12-16T18:32:22","modified_gmt":"2021-12-16T18:32:22","slug":"alcohol-free-beer-next-step-into-craft-beer-revolution","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution","title":{"rendered":"Alcohol-free beer: Next step into the craft beer revolution"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">As latests figures show, the no- and low-alcoholic market is rising. Meet the people driving this sober renaissance.  <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-1024x576.jpg\" alt=\"beer poured from bottle, woman sitting behind\" class=\"wp-image-66319\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-1400x787.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage.jpg 1750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-1024x576.jpg\" alt=\"beer poured from bottle, woman sitting behind\" class=\"wp-image-66319\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage-1400x787.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/MainImage.jpg 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>No\/low (NoLo) beer &amp; cider category dominate craft beer  market.  Segment likely to become important for smaller craft producers.<\/figcaption><\/figure>\n\n\n\n<p>As pubs opened Monday, many enjoyed a fresh pint with friends. Tuesdays, however, nauseating headaches and unforgiving hangovers had probably followed them throughout the day.<\/p>\n\n\n\n<p>We have all been here, swearing not to touch alcohol again. But, how\u2019s saying goodbye to your favourite drink?<\/p>\n\n\n\n<p>\u201cAbout three years ago, I was having a month off booze and I tried lots of different beers. I then came across Big Drop and I had to look at the can to make sure that what I was drinking was actually alcohol free,\u201d said Nick Heath, who then decided to invest into the brewery.<\/p>\n\n\n\n<p>Big Drop opened its doors in 2016, being the first solely alcohol free (AF) brewery in the UK. In just about five years, the no and low-alcohol (NoLo) sector has grown with no signs to stop. In January 2020, <a href=\"https:\/\/www.brewdog.com\/blog\/we-are-opening-the-worlds-first-alcohol-free-beer-bar\">BrewDog even opened the world\u2019s first AF pub<\/a> in London.<\/p>\n\n\n\n<p> \u201cWe like to think that we have helped with that revolution,\u201d said Nick , \u201cAF beer caught up and it\u2019s now competing with its full-strength cousins.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-1024x576.jpg\" alt=\"\" class=\"wp-image-66321\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-1400x787.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink.jpg 1750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-1024x576.jpg\" alt=\"\" class=\"wp-image-66321\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink-1400x787.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/BigDropFounders-James-KindredRobFink.jpg 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>\u201cFor drinking alcohol free beer you don&#8217;t have to quit alcohol. There&nbsp;are many times when&nbsp;AF is&nbsp;is&nbsp;the right choice,\u201d said Nick. In the picture: Big Drop founders James Kindred and Rob Fink. Copyright: Big Drop<\/figcaption><\/figure>\n\n\n\n<p>This is not a one-off story. When Joelle Drummond and Sarah McNena decided to have a break for alcohol, they both got disappointed by the AF options available. So, they took things in their own hands and started a company in 2019, Drop Bear Beer.<\/p>\n\n\n\n<p>\u201cWe realised that the market growth was really good and exciting. There was a big gap in the product range and for a brand like us it was an opportunity,\u201d said Drop Bear Beer co-founder Joelle, \u201cthere was more room for women too. So, we decided to take it.\u201d<\/p>\n\n\n\n<p>In October, they are opening an AF brewery near Cardiff. It will be the first of its kind in Wales.<\/p>\n\n\n\n<p>Latest figures reveal that the<a href=\"https:\/\/www.statista.com\/topics\/6851\/beer-industry-in-the-uk\/\"> UK beer industry is at its saturation point with craft beer sales slowly going down<\/a>, now coming  to 1.2 million hectoliters.  The NoLo market however has more than doubled since 2016.&nbsp;New players are entering the fray, bringing fresh innovations to the market.&nbsp;<\/p>\n\n\n\n<p>According to the 2021 report carried out by drink market specialist IWSR, the worldwide NoLo sector is<a href=\"https:\/\/www.theiwsr.com\/wp-content\/uploads\/IWSR_No-and-Low-Alcohol-Gains-Share-Within-Total-Beverage-Alcohol-2021.pdf\"> expected to grow by 31% by 2024<\/a>. They looked at 10 markets, among which figure the UK, US, Germany and Spain. These make up 75% of the global consumption of no and low-alcohol beverages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-1024x576.jpg\" alt=\"infographic  \" class=\"wp-image-66323\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-1400x788.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-1024x576.jpg\" alt=\"infographic  \" class=\"wp-image-66323\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1-1400x788.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/Nolo-Consumption-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>According to Kam Media&#8217;s, sale of low\/no alcoholic products are up 30% during off-trade and by about 50%  during on-trade<br><\/figcaption><\/figure>\n\n\n\n<p>\u201cWhat we\u2019re seeing is a moderation trend that\u2019s sweeping across key global markets, and that\u2019s bringing with it increased demand for reduced-alcohol, or alcohol-free drinks,\u201d said IWSR CEO Mark Meek.<\/p>\n\n\n\n<p>Indeed, the AF phenomenon is not limited to beer. There are non-alcoholic spirits and even wines. Although, beers and ciders represent the 92% of the total market.&nbsp;<\/p>\n\n\n\n<p>Explaining where high demand for NoLo is coming from, Neil Walker, heads of communications at SIBA (The Society of Independent Brewers), said: \u201cAcross the board people are drinking less but better, and this shift towards quality has helped the sector massively.&nbsp;<\/p>\n\n\n\n<p>&#8220;Expanding the range of quality independent beers to include these super-low alcohol options can only be a good thing and allows people who are looking to cut down their alcohol intake to enjoy great tasting drinks.&#8221;<\/p>\n\n\n\n<p>The wellness-focused lifestyle has been a big component to drive this growth. Initiatives such as Dry January and Sober October have introduced these new options to consumers that otherwise may not have tasted them.<\/p>\n\n\n\n<p>However, this is only part of the reason. According to Joelle from Drop Bear Beer, it is the flavour closer to real beer helping the market. \u201cThe majority of our customers actually drink alcohol, they just drink alcohol-free variant sometimes.  Consumers now consider alcohol-free beer as a real option,\u201d she said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-1024x576.jpg\" alt=\"\" class=\"wp-image-66324\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-1400x787.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders.jpg 1750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-1024x576.jpg\" alt=\"\" class=\"wp-image-66324\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-1536x864.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-293x165.jpg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders-1400x787.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/DropBearBeer_founders.jpg 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>\u201cIt&#8217;s good to have a more diversity&nbsp;as the more diverse you are the better it is for any industry,&#8221; said Joelle.<br>In the picture: Drop Bear Beer founders Sarah McNena and Joelle Drummond. Copyright: Drop Bear Beer.<\/figcaption><\/figure>\n\n\n\n<p>Production wise, brewers are getting creative, playing with ingredients and temperatures.  \u201cWhat we&#8217;re trying to do is demonstrating that whatever craft beer can do, AF craft beer can do it too,\u201d said Nick from Big Drop.<\/p>\n\n\n\n<p>Many see the reduced attraction of millennials towards alcoholic products as the driving force behind the NoLo drinks\u2019 boom. Brewers do not share the same view.&nbsp;<\/p>\n\n\n\n<p>As both Joelle and Nick pointed out, people who never drink beer before are less likely to go for a AF counterpart. Statistics show that<a href=\"https:\/\/www.theiwsr.com\/wp-content\/uploads\/IWSR_No-and-Low-Alcohol-Gains-Share-Within-Total-Beverage-Alcohol-2021.pdf\"> 58% of consumers drink NoLo and full strength products on the same occasion<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>According to Joelle from Drop Bear Beer, this simplistic view could even stigmatise the sector itself: \u201cIf people talk about it as a product for teetotallers, then customers may not want it because then they might feel that it is not for them.<\/p>\n\n\n\n<p>&#8220;It\u2019s just about creating something that is accessible to as many people as possible. That&#8217;s why we are vegan, that&#8217;s why we&#8217;re low calorie, that&#8217;s why we&#8217;re natural and that&#8217;s why we&#8217;re gluten free. The challenge is getting people to confront the product within open minds.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why do young people decide to stay sober?<\/h3>\n\n\n\n<p>Whether they are just sober, curious or teetotal, more and more young people are deciding to quit alcohol. Why this? How do they manage to do it? <\/p>\n\n\n\n<p>Here, some experiences of those who have fully embraced a sober lifestyle.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"Sober Lives\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/3XhfQUDApy4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe title=\"Sober Lives\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/3XhfQUDApy4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>No- and low-alcoholic products are rising amongst consumers. Here, the people who are revolutionising the UK&#8217;s craft beer market.<\/p>\n","protected":false},"author":590,"featured_media":66373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[981],"coauthors":[790],"class_list":["post-66197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-culture","tag-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alcohol-free beer: Next step into the craft beer revolution - InterCardiff<\/title>\n<meta name=\"description\" content=\"No- and low-alcoholic products are on the rise. What\u2019s behind this trend? Meet the people who are revolutionising the UK&#039;s craft beer market.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alcohol-free beer: Next step into the craft beer revolution - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"No- and low-alcoholic products are on the rise. What\u2019s behind this trend? Meet the people who are revolutionising the UK&#039;s craft beer market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution\" \/>\n<meta property=\"og:site_name\" content=\"InterCardiff\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T14:42:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T18:32:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/FeatureImage1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1750\" \/>\n\t<meta property=\"og:image:height\" content=\"985\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chiara Castro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ChiaraCCastro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chiara Castro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution\",\"name\":\"Alcohol-free beer: Next step into the craft beer revolution - InterCardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/FeatureImage1.jpg\",\"datePublished\":\"2021-04-29T14:42:41+00:00\",\"dateModified\":\"2021-12-16T18:32:22+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/00fff22afefb003678b76791aee1714d\"},\"description\":\"No- and low-alcoholic products are on the rise. What\u2019s behind this trend? Meet the people who are revolutionising the UK's craft beer market.\",\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/FeatureImage1.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/FeatureImage1.jpg\",\"width\":1750,\"height\":985},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alcohol-free beer: Next step into the craft beer revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\",\"name\":\"InterCardiff\",\"description\":\"A global city for internationalists\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/00fff22afefb003678b76791aee1714d\",\"name\":\"Chiara Castro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/1019836945150e9ed4928b7171057cbe\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/13ceb5628e19bce5a15bebb1b18cb9de8e66309197e09b99a5cdf46c93e5326c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/13ceb5628e19bce5a15bebb1b18cb9de8e66309197e09b99a5cdf46c93e5326c?s=96&d=mm&r=g\",\"caption\":\"Chiara Castro\"},\"description\":\"Multimedia journalist with a special eye for social justice and geopolitics, but also in love with culture and travel.\",\"sameAs\":[\"chiara_ccastro\",\"www.linkedin.com\/in\/chiara-caterina-castro-02710b1b6\",\"https:\/\/x.com\/ChiaraCCastro\"],\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/castro\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alcohol-free beer: Next step into the craft beer revolution - InterCardiff","description":"No- and low-alcoholic products are on the rise. What\u2019s behind this trend? Meet the people who are revolutionising the UK's craft beer market.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Alcohol-free beer: Next step into the craft beer revolution - InterCardiff","og_description":"No- and low-alcoholic products are on the rise. What\u2019s behind this trend? Meet the people who are revolutionising the UK's craft beer market.","og_url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution","og_site_name":"InterCardiff","article_published_time":"2021-04-29T14:42:41+00:00","article_modified_time":"2021-12-16T18:32:22+00:00","og_image":[{"width":1750,"height":985,"url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/FeatureImage1.jpg","type":"image\/jpeg"}],"author":"Chiara Castro","twitter_card":"summary_large_image","twitter_creator":"@ChiaraCCastro","twitter_misc":{"Written by":"Chiara Castro","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution","name":"Alcohol-free beer: Next step into the craft beer revolution - InterCardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/FeatureImage1.jpg","datePublished":"2021-04-29T14:42:41+00:00","dateModified":"2021-12-16T18:32:22+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/00fff22afefb003678b76791aee1714d"},"description":"No- and low-alcoholic products are on the rise. What\u2019s behind this trend? Meet the people who are revolutionising the UK's craft beer market.","breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/FeatureImage1.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2021\/04\/FeatureImage1.jpg","width":1750,"height":985},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/alcohol-free-beer-next-step-into-craft-beer-revolution#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/"},{"@type":"ListItem","position":2,"name":"Alcohol-free beer: Next step into the craft beer revolution"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/","name":"InterCardiff","description":"A global city for internationalists","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/00fff22afefb003678b76791aee1714d","name":"Chiara Castro","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/1019836945150e9ed4928b7171057cbe","url":"https:\/\/secure.gravatar.com\/avatar\/13ceb5628e19bce5a15bebb1b18cb9de8e66309197e09b99a5cdf46c93e5326c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13ceb5628e19bce5a15bebb1b18cb9de8e66309197e09b99a5cdf46c93e5326c?s=96&d=mm&r=g","caption":"Chiara Castro"},"description":"Multimedia journalist with a special eye for social justice and geopolitics, but also in love with culture and travel.","sameAs":["chiara_ccastro","www.linkedin.com\/in\/chiara-caterina-castro-02710b1b6","https:\/\/x.com\/ChiaraCCastro"],"url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/castro"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/66197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/users\/590"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/comments?post=66197"}],"version-history":[{"count":26,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/66197\/revisions"}],"predecessor-version":[{"id":71423,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/66197\/revisions\/71423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media\/66373"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media?parent=66197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/categories?post=66197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/tags?post=66197"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/coauthors?post=66197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}