{"id":80540,"date":"2024-02-08T15:58:43","date_gmt":"2024-02-08T15:58:43","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?p=80540"},"modified":"2024-02-15T13:13:41","modified_gmt":"2024-02-15T13:13:41","slug":"cardiffs-teetotal-generation","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation","title":{"rendered":"Cardiff&#8217;s quiet revolution: How young people are embracing sobriety"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Why are young people choosing the sober lifestyle over the traditional drinking habits of the generations before them?<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1024x576.jpeg\" alt=\"\" class=\"wp-image-80559\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1024x576.jpeg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-300x169.jpeg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-770x433.jpeg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1536x864.jpeg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-2048x1152.jpeg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-293x165.jpeg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1400x788.jpeg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1024x576.jpeg\" alt=\"\" class=\"wp-image-80559\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1024x576.jpeg 1024w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-300x169.jpeg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-770x433.jpeg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1536x864.jpeg 1536w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-2048x1152.jpeg 2048w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-293x165.jpeg 293w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1400x788.jpeg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Drinking habits have changed in the younger generation. Photo by\u00a0<a href=\"https:\/\/unsplash.com\/@fwed?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Fred Moon<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/photos\/people-holding-drinks-during-day-0yqa0rMCsYk?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>The curtains are drawn, the room pitch black, and your body is drenched in sweat as you struggle to open your eyes. You reach out into the darkness, pawing at the large glass of water on your bedside you don\u2019t remember pouring. You drink it in one gulp, turn over and consider the day to be a write-off and promise to yourself you will not do it again.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We have all been there: had one too many beers on a work night out or taken that last tequila shot  offered, even though your eyes watered as you tried to keep it down.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But now times are changing, and more and more people are choosing to forgo a hangover in favour of a sober lifestyle. This rise in sobriety is most prevalent in the younger generation in Wales as 18\u201334-year-olds are most likely to drink the least or not at all according to a<a href=\"https:\/\/media.drinkaware.co.uk\/media\/2yqh1dnb\/drinkaware_wales_nations_report_2023.pdf?rnd=133455768288000000&amp;_gl=1*kq8br7*_gcl_au*MTIwNTE2NjI1NS4xNzA3NDAyNzUw*_ga*Mjk5MzIxNTczLjE3MDc0MDI3NTA.*_ga_58XTY81SKL*MTcwNzQwMjc1MC4xLjEuMTcwNzQwMjc5Mi4xOC4wLjA.\"> new report.<\/a> <\/p>\n\n\n\n<p>Young people have chosen to leave alcohol behind for many reasons. \u201cThere were times where I&#8217;d drink alcohol and act in ways I regretted: getting angry at the smallest things, feeling paranoid that people didn&#8217;t like me, etc. These were things I already struggled with, and drinking meant they could be amplified at any point.\u201d&nbsp;said Georgia, a 30-year-old student nurse who has been sober for nine years.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.drinkaware.co.uk\/research\/research-and-evaluation-reports\/the-sober-myth-are-young-adults-really-a-generation-of-non-drinkers\">UK survey <\/a> found 21 per cent of  individuals aged 18 to 24 are not drinking alcohol, rising from 14 per cent in 2017.  Additionally, two in five drinkers in Wales indicated that they have tried to reduce their alcohol consumption in the last 12 months.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Emily Power, a 29-year-old teacher from Wales founded Sober Gals Wales in June 2022 to create a safe space for sober curious\/ sober women. \u201cI think it was originally when I was first toying with the idea of sobriety. I was using Instagram and social media to follow other sober people and to find inspiration, and I noticed that there was a sober girl society, which was mainly in London, and I just was looking for something that was in Wales, and I couldn&#8217;t find it. So, I took it upon myself to start it up and see if there was any interest and obviously, we&#8217;ve got&nbsp;nearly 900 members now.\u201d&nbsp;<\/p>\n\n\n\n<p> \u201cIt&#8217;s become really evident that younger people are starting to question their relationship with alcohol and they&#8217;re a bit more health conscious. I&#8217;ve met students that are saying that they don&#8217;t see the appeal in going out and getting drunk every weekend anymore. There&#8217;s other things that they want to be doing. They&#8217;ve got hobbies and interests outside of that.&#8221;&nbsp;Emily explained. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"sbi-embed-wrap\"><blockquote class=\"instagram-media sbi-embed\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C3F7Or3qPYj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C3F7Or3qPYj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C3F7Or3qPYj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by InterCardiff (@intercardiff_uk)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<\/div><\/figure>\n\n\n\n<p>Many have given up drinking because of the negative impacts they feel when they drink and the following days after. So much so social media has now seen a rise in the phrase \u2018hangxiety,. Which means a set of psychological symptoms such as feeling anxious or depressed the morning after drinking according to Drinkaware, an independent charity which aims to reduce alcohol-related harm.&nbsp;<\/p>\n\n\n\n<p>Socialising in the UK is defined by a drink in hand, with many using alcohol to ease their fears when going out. \u201cI used to drink to try and become a more fun version of myself. Becoming sober forced me to face the fact that I actually didn&#8217;t like who I was sober or drunk, so I chose to do something about it, which was learning as much as I could about pretty much everything I could, even if I wasn&#8217;t particularly interested in it.\u201d said Rachel Mansell from Mountain Ash. <\/p>\n\n\n\n<p>This rise in sober living has also seen an increase the sale of non-alcoholic beverages. Drop Bear is the first women-led alcohol-free brewery in the UK and is based in Swansea. Joelle and Sarah created Drop Bear as a couple, Joelle said, \u201cMy wife and I created Drop Bear in 2019 following a personal decision to go sober. At the time, we weren&#8217;t sure whether this would be a temporary or permanent lifestyle shift, what we did immediately realise, however, was that our options for craft beer were near nonexistent. We had observed and enjoyed the rise of alcoholic craft beer over the years, and we were surprised that there was nothing of the sort for people who aren&#8217;t\/can&#8217;t drink. Thus began Drop Bear.&#8221;&nbsp;<\/p>\n\n\n\n<p>The business has earned more than 30 awards, obtained distribution through major retailers such as Ocado, ASDA, certain Co-op, and Tesco locations, introduced their beer products in can form, and achieved an impressive sales increase of 2,000% in 2020.&nbsp;<\/p>\n\n\n\n<p>On the rise of younger people becoming sober, Joelle said, \u201cIt\u2019s really interesting and surprising how quickly this shift in attitudes of youngsters has happened. It will undoubtedly force drinks producers to explore new product development further and drive innovation as their more traditional products won&#8217;t appeal to them.\u201d&nbsp;<\/p>\n\n\n\n<p>However, Wales still has a large binge drinking culture with 18-34 year olds most likely to binge drink at least once a month. &#8220;I think as a whole, the UK does need to question its binge drinking culture, and I&#8217;m hoping that seeing the rise in young people who are choosing not to drink will hopefully change that culture.&#8221; Emily explained.<\/p>\n\n\n\n<p>The question remains whether this movement towards sobriety for younger people is here to stay or simply a passing trend. Joelle said, \u201cI think we&#8217;re a far way off having a sober society in Wales, however, a cultural shift towards moderation is already happening. Attitudes are changing with younger generations holding more buying power, but they&#8217;re also changing as people realise that alcohol free options can still taste great and provide an interesting experience.\u201d&nbsp;<\/p>\n\n\n\n<p>Looking to the future, Emily  said, \u201cMy hope in an ideal world is that more people will be more accepting of sobriety and when you say, \u2018I&#8217;m sober.\u2019 nobody meets it with a surprise anymore.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"1499\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/Drinkaware-Stats-1.jpg\" alt=\"\" class=\"wp-image-80543\" style=\"width:769px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/Drinkaware-Stats-1.jpg 600w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/Drinkaware-Stats-1-120x300.jpg 120w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/Drinkaware-Stats-1-293x732.jpg 293w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" width=\"600\" height=\"1499\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/Drinkaware-Stats-1.jpg\" alt=\"\" class=\"wp-image-80543\" style=\"width:769px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/Drinkaware-Stats-1.jpg 600w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/Drinkaware-Stats-1-120x300.jpg 120w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/Drinkaware-Stats-1-293x732.jpg 293w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Drinkaware Statistics 2023 Wales<\/figcaption><\/figure>\n\n\n\n<div id=\"sb_instagram\"  class=\"sbi sbi_mob_col_1 sbi_tab_col_2 sbi_col_4\" style=\"padding-bottom: 10px; width: 100%;\"\t data-feedid=\"sbi_#20\"  data-res=\"auto\" data-cols=\"4\" data-colsmobile=\"1\" data-colstablet=\"2\" data-num=\"20\" data-nummobile=\"\" data-item-padding=\"5\"\t data-shortcode-atts=\"{&quot;cachetime&quot;:720}\"  data-postid=\"80540\" data-locatornonce=\"a3f0210a87\" data-imageaspectratio=\"1:1\" data-sbi-flags=\"favorLocal\">\n\t\n\t<div id=\"sbi_images\"  style=\"gap: 10px;\">\n\t\t\t<\/div>\n\n\t<div id=\"sbi_load\" >\n\n\t\n\t\n<\/div>\n\t\t<span class=\"sbi_resized_image_data\" data-feed-id=\"sbi_#20\"\n\t\t  data-resized=\"[]\">\n\t<\/span>\n\t<\/div>\n\n\n\n\n<div id=\"sb_instagram\"  class=\"sbi sbi_mob_col_1 sbi_tab_col_2 sbi_col_4\" style=\"padding-bottom: 10px; width: 100%;\"\t data-feedid=\"sbi_#20\"  data-res=\"auto\" data-cols=\"4\" data-colsmobile=\"1\" data-colstablet=\"2\" data-num=\"20\" data-nummobile=\"\" data-item-padding=\"5\"\t data-shortcode-atts=\"{&quot;cachetime&quot;:720}\"  data-postid=\"80540\" data-locatornonce=\"a3f0210a87\" data-imageaspectratio=\"1:1\" data-sbi-flags=\"favorLocal\">\n\t\n\t<div id=\"sbi_images\"  style=\"gap: 10px;\">\n\t\t\t<\/div>\n\n\t<div id=\"sbi_load\" >\n\n\t\n\t\n<\/div>\n\t\t<span class=\"sbi_resized_image_data\" data-feed-id=\"sbi_#20\"\n\t\t  data-resized=\"[]\">\n\t<\/span>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Why are young people choosing the sober lifestyle over the traditional drinking habits of the generations before them?\u00a0<\/p>\n","protected":false},"author":1089,"featured_media":80593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[1233,845],"coauthors":[1205],"class_list":["post-80540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-culture","tag-social","tag-welsh-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cardiff&#039;s quiet revolution: How young people are embracing sobriety - InterCardiff<\/title>\n<meta name=\"description\" content=\"Why are young people choosing the sober lifestyle over the traditional drinking habits of the generations before them?\u00a0\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cardiff&#039;s quiet revolution: How young people are embracing sobriety - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"Why are young people choosing the sober lifestyle over the traditional drinking habits of the generations before them?\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation\" \/>\n<meta property=\"og:site_name\" content=\"InterCardiff\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T15:58:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-15T13:13:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1238\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Georgiana Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgiana Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation\",\"name\":\"Cardiff's quiet revolution: How young people are embracing sobriety - InterCardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1.jpeg\",\"datePublished\":\"2024-02-08T15:58:43+00:00\",\"dateModified\":\"2024-02-15T13:13:41+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/32d2698b5475332d1cb46b331db375e8\"},\"description\":\"Why are young people choosing the sober lifestyle over the traditional drinking habits of the generations before them?\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1.jpeg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1.jpeg\",\"width\":2200,\"height\":1238},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cardiff&#8217;s quiet revolution: How young people are embracing sobriety\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\",\"name\":\"InterCardiff\",\"description\":\"A global city for internationalists\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/32d2698b5475332d1cb46b331db375e8\",\"name\":\"Georgiana Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/99b0c80ab6fd74d6eb6190cb679e167c\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2023\/10\/avatar_user_1089_1698416704-96x96.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2023\/10\/avatar_user_1089_1698416704-96x96.jpg\",\"caption\":\"Georgiana Smith\"},\"description\":\"Multimedia Journalist studying International Journalism MA. Specialising in culture, environment and social issues.\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/smithg\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cardiff's quiet revolution: How young people are embracing sobriety - InterCardiff","description":"Why are young people choosing the sober lifestyle over the traditional drinking habits of the generations before them?\u00a0","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Cardiff's quiet revolution: How young people are embracing sobriety - InterCardiff","og_description":"Why are young people choosing the sober lifestyle over the traditional drinking habits of the generations before them?\u00a0","og_url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation","og_site_name":"InterCardiff","article_published_time":"2024-02-08T15:58:43+00:00","article_modified_time":"2024-02-15T13:13:41+00:00","og_image":[{"width":2200,"height":1238,"url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1.jpeg","type":"image\/jpeg"}],"author":"Georgiana Smith","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Georgiana Smith","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation","name":"Cardiff's quiet revolution: How young people are embracing sobriety - InterCardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1.jpeg","datePublished":"2024-02-08T15:58:43+00:00","dateModified":"2024-02-15T13:13:41+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/32d2698b5475332d1cb46b331db375e8"},"description":"Why are young people choosing the sober lifestyle over the traditional drinking habits of the generations before them?\u00a0","breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1.jpeg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/02\/image-teetotal-1.jpeg","width":2200,"height":1238},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/cardiffs-teetotal-generation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/"},{"@type":"ListItem","position":2,"name":"Cardiff&#8217;s quiet revolution: How young people are embracing sobriety"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/","name":"InterCardiff","description":"A global city for internationalists","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/32d2698b5475332d1cb46b331db375e8","name":"Georgiana Smith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/99b0c80ab6fd74d6eb6190cb679e167c","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2023\/10\/avatar_user_1089_1698416704-96x96.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2023\/10\/avatar_user_1089_1698416704-96x96.jpg","caption":"Georgiana Smith"},"description":"Multimedia Journalist studying International Journalism MA. Specialising in culture, environment and social issues.","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/smithg"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/80540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/users\/1089"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/comments?post=80540"}],"version-history":[{"count":11,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/80540\/revisions"}],"predecessor-version":[{"id":80680,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/80540\/revisions\/80680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media\/80593"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media?parent=80540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/categories?post=80540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/tags?post=80540"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/coauthors?post=80540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}