{"id":82016,"date":"2024-03-21T15:55:50","date_gmt":"2024-03-21T15:55:50","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?p=82016"},"modified":"2024-05-13T16:05:56","modified_gmt":"2024-05-13T15:05:56","slug":"fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business","title":{"rendered":"Fashion Icon: A Cardiff influencer is working to build his brand"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">From reselling sneakers to building an audience of 20,000 followers, Torbian Dennis explains how to develop your brand online and start your own business.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"951\" height=\"535\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg\" alt=\"\" class=\"wp-image-82020\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg 951w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1-293x165.jpg 293w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><noscript><img decoding=\"async\" width=\"951\" height=\"535\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg\" alt=\"\" class=\"wp-image-82020\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg 951w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1-293x165.jpg 293w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Torbian has a full-time job as an influencer. He posts daily on Instagram.<\/figcaption><\/figure>\n\n\n\n<p>Walk out of Cardiff central station and past the BBC offices and you might spot a well dressed man pacing up and down in front of the corrugated concrete pillars.<\/p>\n\n\n\n<p>Come back half an hour later and you\u2019ll probably find him dressed in an entirely different outfit. Watch as he kneels down to check the mobile phone he has set up on a tripod in front of him and then head back to the pillar before the flash fires.<\/p>\n\n\n\n<p>This is Torbian Dennis, he is a fashion influencer from Cardiff who has built an audience of about 20,000 followers on Instagram with his blend of vintage fashion.<\/p>\n\n\n\n<p>\u201cIt\u2019s hard to say whether I personally have had any effect on my followers\u2019 clothing choices. But as long as I\u2019m helping people see fashion through a more open mind, I\u2019m satisfied,\u201d he said. \u201cAnd seeing creators tag me in their outfit pics and reels to say I\u2019ve inspired them is something that never gets old.\u201d<\/p>\n\n\n\n<p>He began his social media fashion journey by reselling sneakers and vintage clothing online. The Instagram page was a place where he shared photos of the items he was selling, with no intention of becoming an influencer.<\/p>\n\n\n\n<p>However, over time, he realised that he enjoyed photographing and modelling the clothing more than actually selling it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"600\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253.jpg\" alt=\"\" class=\"wp-image-82022\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253.jpg 960w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253-300x188.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253-770x481.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253-293x183.jpg 293w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><noscript><img decoding=\"async\" width=\"960\" height=\"600\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253.jpg\" alt=\"\" class=\"wp-image-82022\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253.jpg 960w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253-300x188.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253-770x481.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110253-293x183.jpg 293w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Authenticity is important to Torbian and something he always tries to maintain, especially when it comes to clothing.<\/figcaption><\/figure>\n\n\n\n<p>His first memory of fashion was trying to replicate what his older siblings wore. He respected them and always looked up to them, wanting to be just like them when he grew up.<\/p>\n\n\n\n<p>As he grew older, he developed a strong passion for skateboarding. He had never attempted to find his own style before, but when he began skating at the age of 13, that started to change.<\/p>\n\n\n\n<p>He found inspiration in professional skateboarders he watched on YouTube. He aspired to skate like them and dress like them. He doesn\u2019t skate much anymore, but he still wears outfits inspired by his favourite skateboarders.<\/p>\n\n\n\n<p>He thinks fashion is important to everyone, not just men. \u201cIt allows us to express ourselves without having to say a word and helps us feel comfortable in our own skin,\u201d Torbian said. \u201cWhat fascinates me about it the most is that depending on how you dress people will perceive you in completely different ways. Every day you get to wake up and choose how the world sees you.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cWearing an outfit I feel comfortable in lets me be much more confident and carefree because I don\u2019t feel like people are judging my appearance. Even if they wouldn\u2019t have judged me, feeling good in my own skin means I care less about people\u2019s opinions,\u201d he said.<\/p>\n\n\n\n<p>He shoots most of his content using an iPhone, a tripod, and a timer. There are pros and cons to doing things this way, but he enjoys the freedom of doing everything himself.<\/p>\n\n\n\n<p>\u201cThe hardest part about shooting on my own is that I never know what the photo will look like until after I\u2019ve shot it, which means that getting one good photo can often take 5 or sometimes 10 tries,\u201d Torbian said.<\/p>\n\n\n\n<p>The good news is that he is getting better at predicting what a photo will look like and what poses will work best.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"755\" height=\"425\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110250.jpg\" alt=\"\" class=\"wp-image-82024\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110250.jpg 755w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110250-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110250-293x165.jpg 293w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><noscript><img decoding=\"async\" width=\"755\" height=\"425\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110250.jpg\" alt=\"\" class=\"wp-image-82024\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110250.jpg 755w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110250-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110250-293x165.jpg 293w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Torbian believes that if people want to start shooting their own content, the best advice he can give is to start now and practice as you go.<\/figcaption><\/figure>\n\n\n\n<p>When it comes to choosing outfits to photograph, he tends to start by choosing an item of clothing or footwear that he wants to showcase.<\/p>\n\n\n\n<p>\u201cSometimes, I work with a brand that wants me to style one of their pieces. Other times, I share something I\u2019ve been wearing a lot with my audience. Then, I build the rest of the outfit around it and hope it looks good,\u201d he said.<\/p>\n\n\n\n<p>Like everyone else, Tobin has his challenges in his career, especially for a full-time online content creator, staying innovative is key to retaining fans.<\/p>\n\n\n\n<p>He said, \u201cKeeping my content feeling fresh can definitely be a struggle at times. With how quickly trends come and go nowadays it\u2019s often hard to keep up with them while still staying original.\u201d&nbsp;<\/p>\n\n\n\n<p>To counter this, he finds it\u2019s best to only follow trends that he actually enjoys and then combine them with his own style which he believes that definitely puts a unique spin on current trends.<\/p>\n\n\n\n<p>However, he may still experience stagnation sometimes. He always tries something completely new. He said, \u201ccollaborating with other creators or looking for inspiration outside of the fashion niche normally relieves that creative block though.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256.jpg\" alt=\"\" class=\"wp-image-82026\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256.jpg 960w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256-293x165.jpg 293w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><noscript><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256.jpg\" alt=\"\" class=\"wp-image-82026\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256.jpg 960w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110256-293x165.jpg 293w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Torbian often photographs his outfits in the mirror before work, capturing random moments that he finds visually pleasing, or takes selfie videos as he walks down the street to help him with his work later.<\/figcaption><\/figure>\n\n\n\n<p>Although there is no boss to evaluate his performance, he is still responsible for his fans. He said, \u201cI feel responsible in making sure that everyone stays true to themselves. I\u2019m hopeful that my approach to fashion will push people to dress for themselves rather than others and only follow trends they actually enjoy.\u201d<\/p>\n\n\n\n<p>He keeps interacting with his fans, a lot of them are also online content creators. \u201cSimilarly to how I used to aspire to dress like my favourite skaters, fashion can be a way of connecting with other like-minded individuals,\u201d he said.<\/p>\n\n\n\n<p>\u201cI always find inspiring people outside of the fashion niche to be the most impactful. There\u2019s something about connecting with someone over nothing but creativity that leaves me feeling happy.\u201d<\/p>\n\n\n\n<p>He enjoys his job and intends to continue working in it. He believes that influencers are increasingly important in today\u2019s fast-paced society. \u201cPeople need relatable figures to look up to and brands need organic-feeling content to help promote their products, &#8221; he said.<\/p>\n\n\n\n<p>Perhaps we have all considered becoming an online celebrity, but never put in the work. Torbian believes that the hardest part about starting something is always taking the first step.&nbsp;<\/p>\n\n\n\n<p>He said, \u201cOnce you\u2019re moving forwards you\u2019ll learn everything there is to learn as you go. You don\u2019t need equipment, a fancy camera or a photographer to begin with and it\u2019s okay to make mistakes because that\u2019s the best way to grow.<\/p>\n\n\n\n<p>\u201cIn fact, making as many mistakes as you can early on means you won\u2019t have to face as many bumps in the road later,\u201d he said. \u201cJust focus on yourself and improve upon your own work. It\u2019s okay to be inspired by others, but don\u2019t aim to be like others. Aim to be the best version of yourself, because that\u2019s what people are going to start following you for.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"How to build an online influencer career?\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/McIhsUQ45BU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe title=\"How to build an online influencer career?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/McIhsUQ45BU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>From reselling sneakers to building an audience of 20,000 followers, Torbian Dennis explans how to develop your brand online and start business.<\/p>\n","protected":false},"author":1090,"featured_media":82020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[213],"coauthors":[1210],"class_list":["post-82016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-culture","tag-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion Icon: A Cardiff influencer is working to build his brand - InterCardiff<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Icon: A Cardiff influencer is working to build his brand - InterCardiff\" \/>\n<meta property=\"og:description\" content=\"From reselling sneakers to building an audience of 20,000 followers, Torbian Dennis explans how to develop your brand online and start business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business\" \/>\n<meta property=\"og:site_name\" content=\"InterCardiff\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-21T15:55:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T15:05:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"951\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xuejiao Luo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@x616874\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xuejiao Luo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business\",\"name\":\"Fashion Icon: A Cardiff influencer is working to build his brand - InterCardiff\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg\",\"datePublished\":\"2024-03-21T15:55:50+00:00\",\"dateModified\":\"2024-05-13T15:05:56+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/47081b3096e2dbc185ae0056cb29a154\"},\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg\",\"width\":951,\"height\":535},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion Icon: A Cardiff influencer is working to build his brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/\",\"name\":\"InterCardiff\",\"description\":\"A global city for internationalists\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/47081b3096e2dbc185ae0056cb29a154\",\"name\":\"Xuejiao Luo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/9fd753bd0e6dd095df58ab54e3605506\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/avatar_user_1090_1709850294-96x96.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/avatar_user_1090_1709850294-96x96.jpg\",\"caption\":\"Xuejiao Luo\"},\"description\":\"A multimedia journalist with keen interest in nature, economics and feature writing.\",\"sameAs\":[\"heidiluo11\",\"https:\/\/x.com\/x616874\"],\"url\":\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/luox\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fashion Icon: A Cardiff influencer is working to build his brand - InterCardiff","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Fashion Icon: A Cardiff influencer is working to build his brand - InterCardiff","og_description":"From reselling sneakers to building an audience of 20,000 followers, Torbian Dennis explans how to develop your brand online and start business.","og_url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business","og_site_name":"InterCardiff","article_published_time":"2024-03-21T15:55:50+00:00","article_modified_time":"2024-05-13T15:05:56+00:00","og_image":[{"width":951,"height":535,"url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg","type":"image\/jpeg"}],"author":"Xuejiao Luo","twitter_card":"summary_large_image","twitter_creator":"@x616874","twitter_misc":{"Written by":"Xuejiao Luo","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business","name":"Fashion Icon: A Cardiff influencer is working to build his brand - InterCardiff","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg","datePublished":"2024-03-21T15:55:50+00:00","dateModified":"2024-05-13T15:05:56+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/47081b3096e2dbc185ae0056cb29a154"},"breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/\u5fae\u4fe1\u56fe\u7247_20240321110238-1.jpg","width":951,"height":535},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/fashion-icon-how-one-cardiff-influencer-is-working-to-build-his-brand-and-business#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/"},{"@type":"ListItem","position":2,"name":"Fashion Icon: A Cardiff influencer is working to build his brand"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#website","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/","name":"InterCardiff","description":"A global city for internationalists","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/47081b3096e2dbc185ae0056cb29a154","name":"Xuejiao Luo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/#\/schema\/person\/image\/9fd753bd0e6dd095df58ab54e3605506","url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/avatar_user_1090_1709850294-96x96.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2024\/03\/avatar_user_1090_1709850294-96x96.jpg","caption":"Xuejiao Luo"},"description":"A multimedia journalist with keen interest in nature, economics and feature writing.","sameAs":["heidiluo11","https:\/\/x.com\/x616874"],"url":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/author\/luox"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/82016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/users\/1090"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/comments?post=82016"}],"version-history":[{"count":24,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/82016\/revisions"}],"predecessor-version":[{"id":82991,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/posts\/82016\/revisions\/82991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media\/82020"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/media?parent=82016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/categories?post=82016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/tags?post=82016"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-json\/wp\/v2\/coauthors?post=82016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}