{"id":87130,"date":"2025-02-20T15:41:59","date_gmt":"2025-02-20T15:41:59","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/?p=87130"},"modified":"2025-05-11T21:08:26","modified_gmt":"2025-05-11T20:08:26","slug":"kendrick-lana-and-big-concerts-boosting-cardiffs-economy","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/intercardiff\/business-culture\/kendrick-lana-and-big-concerts-boosting-cardiffs-economy","title":{"rendered":"Kendrick Lamar, SZA and the big concerts boosting Cardiff&#8217;s economy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Popular musicians have announced their shows in the city this year. How much do such big concerts benefit the local businesses?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3.jpg\" alt=\"\" class=\"wp-image-87202\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3.jpg\" alt=\"\" class=\"wp-image-87202\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-3-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Cardiff is set to host many national and international musicians this year generating millions in revenue.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-a0117369084a1779f251e8273aaf5bc8\">The frenzy began as fans lined up to purchase merchandise prior to the gig. Overnight, Taylor Swift&#8217;s fans queued up at the Principality Stadium and the city centre was swarming with people dressed in sequins, frills and cowboy boots. Outside the stadium, ticketless fans gathered to listen along to the concert, while inside the atmosphere was electric, making it an unforgettable night. Taylor Swift\u2019s concert in Cardiff last year&nbsp;is estimated to have injected&nbsp;\u00a316 million into Cardiff\u2019s local economy, according to reports.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-39273ceb684caab184c5ea131f95dd11\">With many concerts and major sporting events set to happen in Cardiff at venues near to the city centre, the local businesses in Cardiff are expected to generate a big revenue to boost Cardiff\u2019s economy. According to a&nbsp;<a href=\"https:\/\/d2cx26qpfwuhvu.cloudfront.net\/wru\/wp-content\/uploads\/2019\/05\/14112807\/WRU_Economic_impact_Final.pdf\">Econactive report of 2019<\/a> ,the Principality stadium contributes over&nbsp;\u00a3135 million each year to Cardiff\u2019s economy.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-79727110ada05e1bea3d22ad098d66cc\">\u201cIndividual concerts can be important and with up to 70,000\u201380,000 people visiting Cardiff in a single night, the stadium brings in well over \u00a3100 million per annum to the city. It\u2019s worth around 3,000 jobs. It\u2019s big,\u201d said Calvin Jones, a PhD in Economics of Tourism and Major Events and a Professor of Economics at Cardiff University.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e0e4c78a0c285391940579c33305890e\">American musicians&nbsp;Kendrick Lamar and SZA have announced their&nbsp;concert in Cardiff which is set to happen in July this year at the Principality Stadium. Lamar who won The&nbsp;Grammy recently, joined the list of popular artists set to perform in Cardiff this year. Artists such as Lana Del Ray, Oasis, Catfish and the Bottlemen have already announced their Cardiff gigs.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-93b1d878b9c1cff6cd92ea4ee807b118\">Though Taylor Swift has set high benchmarks, local hotels, pubs and restaurants have high expectations from the upcoming big-scale music concerts and sporting events in Cardiff.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"563\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1.jpg\" alt=\"\" class=\"wp-image-87203\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1.jpg\" alt=\"\" class=\"wp-image-87203\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-1-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Hotels, restaurants and pubs are one of the most beneficial businesses in Cardiff around music and sporting events.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e79e9035edd6b84f18bc1439628af1a7\"><br>Lowri Jones, assistant manager at the Marriott Cardiff said that a significant majority of the revenue is brought in by the tourists.  \u201cWe see more tourists than locals, around 75% of our bookings for these concerts are from visitors. Unlike sporting events, concerts bring in a different kind of visitor, someone who books early, stays longer, and spends more in the city.\u201d<br><br> She added that the hotel (including Marriott) prices surge from the range of \u00a390 to \u00a3150 on usual weekends to \u00a3300 to \u00a3800 per night during concerts indicating a three-fold increase.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8ca9f9ad2c3719358e2703748c2e52f7\">Premier Inn hotel in Cardiff which is located near to the Utilita Arena is set to host a few music concerts and comedy shows. Tyra, a manager at the hotel experienced completely selling out during concerts. She said, &#8220;We receive about 50% more customers on normal weekends than the weekdays, but on concert days, it is about 20-30% more than those weekends\u201d. She added that Bar sales go up by about 40% when there\u2019s a concert or rugby match.&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9fbf1a2d1eba96c6a332408941e4abdf\">Max Hocker, supervisor at the O&#8217;Neill&#8217;s Pub which is just about half a kilometre from the Principality stadium said that revenue goes up at least two times during music and rugby events. \u201cOn a normal Saturday, we\u2019d make around \u00a313,000. On a big concert day, that jumps to \u00a320,000\u2013\u00a330,000. For the Six Nations, my general manager is hoping to make about \u00a3100,000 &#8211; which is insane.\u201d said. He added that event pricing increases drink prices by \u00a31.50 to \u00a32 per drink and \u2018Happy hour\u2019 schemes are removed on event days, thus increasing the revenue on days of concerts and sporting events in Cardiff.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2.jpg\" alt=\"\" class=\"wp-image-87204\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2.jpg\" alt=\"\" class=\"wp-image-87204\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Advait-2-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Principality Stadium and Utilita Arena can host around 74000 and 5000 people respectively. This gives opportunity to a lot of visitors to the city.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8ca618e877648fa2d5b5dba7ab358129\">Variety of events brings in a diverse range of audiences to Cardiff. While it does not affect the hotels and other shops that much, pubs see a range of drinks being sold respective of whose concert is happening in the city.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-275bc7b29f3c2e2b276144bfc0813182\">Hocker said, \u201cFor Taylor Swift and Lana Del Rey (concerts), I imagine we\u2019d sell more cocktails. Oasis fans are big drinkers so, that concert is going to hit us hard.\u201d He added, \u201cFor Kendrick Lamar, I don\u2019t know how that\u2019s going to work because rap music seems to bring in a totally different crowd. We\u2019ll probably be stricter on dress code and behaviour for the Kendrick Lamar concert.\u201d  He also said that their pub opens extra bars and portable stations for the busiest stations.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b1266add601b8b2351647c8f54a401c9\">Managers from both the hotels and supervisors from pubs have said that they start their preparations for such big events well before the event with Miss Jones saying that her hotel starts preparations for the entire year as soon as they get to know the schedule of the concerts happening in Cardiff.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9d185f30580fca21f57051e17d0976bf\">Another element common to restaurants, pubs and hotels around Cardiff\u2019s city centre was that they rarely hire extra staff for these events, with almost all of them giving extra shifts to their current part-time workers. This shows us that though there&#8217;s a huge increase in profit during these events, there is no equivalent job creation in Cardiff.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"2000\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2.jpg\" alt=\"\" class=\"wp-image-90666\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2.jpg 800w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2-120x300.jpg 120w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2-770x1925.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2-614x1536.jpg 614w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2-293x733.jpg 293w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"2000\" src=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2.jpg\" alt=\"\" class=\"wp-image-90666\" srcset=\"https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2.jpg 800w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2-120x300.jpg 120w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2-770x1925.jpg 770w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2-614x1536.jpg 614w, https:\/\/cardiffjournalism.co.uk\/intercardiff\/wp-content\/uploads\/sites\/12\/2025\/02\/Big-Events-in-Cardiff-2-293x733.jpg 293w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c9923d1f840d521786c68ed8ec1aa2d2\">\u201cThis basically means more returns to the corporate out of the consumer\u2019s pocket rather than creating more employment,\u201d said Prof. Jones. He said that surge pricing is a huge benefit for corporates not a big benefit for employment. \u201cWe have dynamic pricing on tickets now as well, which maximizes revenue for the ticket holder &#8211; basically Ticketmaster, because they own everything.\u201d<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7167269d259bdd09448ee073d94ce9bf\">Tickets for the upcoming Kendrick Lamar and SZA concert are priced between \u00a375 to \u00a3392 at the 74000-seater Principality stadium. The Cardiff Council stands to gain significantly through VAT and income taxes. VAT will be charged at 20%, the VAT alone could bring in about a million pounds.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-bfc48396da44d453b2bbcea4e9c928aa\"><br><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular musicians have announced their shows in the city this year. How much do such big concerts benefit the local businesses?<\/p>\n","protected":false},"author":1221,"featured_media":87203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[807],"coauthors":[1297],"class_list":["post-87130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-culture","tag-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kendrick Lamar, SZA and the big concerts boosting Cardiff&#039;s economy - InterCardiff<\/title>\n<meta name=\"description\" content=\"Popular musicians have announced their shows in the city this year. 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