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influencer

Unpaid, underrepresented, overlooked: Black influencers in the UK creator economy

Joshua Mulford·19 September 2025
The UK’s creator economy is booming, but why are Black influencers still facing barriers to fair pay, visibility, and opportunity?

When self-love is not enough: The rise of body neutrality 

Pollyanna Rees·27 August 2025
Struggling with body image can feel exhausting and positive thinking doesn't always help. Can focusing on what the body can do be the way forward?

How Influencers Balance Authenticity and Profit: Navigating Ethical Dilemmas in the World of Sponsored Content

Yangyang Gao·1 December 2024
From curated personas to the pressures of product endorsements, influencers are walking a tightrope between staying authentic and maximizing earnings....

How to Get Started in the Influencer Economy

Yangyang Gao·1 December 2024
The rapidly growing social media advertising market presents huge opportunities, yet it also brings challenges for influencers balancing fame, ethics,...

Well Now You Know Podcast

Joshua Mulford·19 September 2025
Welcome to Well Now You Know, the podcast that celebrates the journeys of young people of colour who’ve built successful businesses. 

Marketing body positivity: The cost of being a content creator online

Pollyanna Rees·27 August 2025
As the movement grows commercial, how are influencers navigating brands, online harassment and changing beauty ideals?

The Ethical Tightrope: Navigating Authenticity in Influencer Marketing

Yangyang Gao·1 December 2024
From fake followers to sponsored scandals, dives deep into the moral minefield of influencer marketing The media’s reporting on influencer...

Latest

Chinese Students in the UK: What happens when they call for help

Chinese students in the UK face a range of cultural barriers that stop them from seeking mental health support. Picture credit: Pixabay.

Crossing the cultural divide: The mental health needs of Chinese students

Far from home: Chinese students and UK Mental support

Replanting roots: Finding a home when you’ve grown up everywhere

No strings attached: how a rootless upbringing shapes TCKs’ attachment style?

An identity in progress: Non-Western Third Culture Kids in Northern Europe

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