{"id":10024,"date":"2021-10-28T08:13:32","date_gmt":"2021-10-28T07:13:32","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=10024"},"modified":"2021-10-28T08:15:20","modified_gmt":"2021-10-28T07:15:20","slug":"the-fan-economy-from-consumer-to-producer","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/life360\/the-fan-economy-from-consumer-to-producer\/","title":{"rendered":"The fan economy: from consumer to producer"},"content":{"rendered":"\n

In the process of gradual commercialization of fan culture, how does the identity of fans change, and how much profits brought by fan economy attract capital?<\/strong><\/p>\n\n\n\n

In terms of fan culture, the “fan culture” is a particular cultural phenomenon that emerged from the development of mass media technology and popular culture. Stars be noticed by the public through the media, and then they have followers, that is the first community of fans.<\/p>\n\n\n\n

In essence, fans are a group of people who have love or even a craze for a particular star or area. The number of fans can also be used as a measure of a star’s public popularity. Fans are a special product of the entertainment era, and the emotional consumption of fans enhances the economic benefits.<\/p>\n\n\n\n

Fan economy is an emerging business model in which fans mobilise emotional capital in a virtual environment created by the mass media, resulting in consumption behaviour. The traditional business process is vendor-mediator-distributor-user. As can be seen, the steps required for this model are complex and the principal is high. In contrast, consumer behaviour with emotion as the main factor reduces the intermediary channels and allows the emotional input to be converted into a product instantly.<\/p>\n\n\n\n

The development of the internet has provided a convenient channel for the fan economy to grow. People rely on social platforms to exchange information in their daily lives, and celebrities have a huge number of followers, which can have a huge impact by simply updating their social platform content. The influence on fans is mainly reflected in their emotions, which can directly guide their consumption.<\/p>\n\n\n\n

“Emotions are the main factor that can generate a consensus among fans, and if you can get strong fan approval, you can turn it into economic benefits. Essentially, the fan economy is a virtual economy that relies on emotional capital, which does not require much investment. It is one of the easiest to mobilise.” Yao Wang says they usually include this factor of endorser’s proposals.<\/p>\n\n\n\n

In recent years, with the increasing number of idol talent shows and various star-making programmes in China, young idols have been popping up in the public. The number of fans has been expanding, thus ushering in an explosion of the fan economy.<\/p>\n\n\n\n

I have conducted a questionnaire survey on the economic benefits that the fan economy brings to the market, with a total of 589 valid samples collected, and the following are the details of the report:<\/p>\n\n\n\n

Most people have their favourite celebrities and have paid for the celebrity endorsers.<\/p>\n\n\n\n

More than half of the respondents have their favourite celebrities and have made purchases for their favourite celebrities.<\/p>\n\n\n\n

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