{"id":1228,"date":"2020-05-15T11:23:55","date_gmt":"2020-05-15T10:23:55","guid":{"rendered":"https:\/\/sites.jomec.co.uk\/life360\/?p=1228"},"modified":"2020-05-15T17:39:15","modified_gmt":"2020-05-15T16:39:15","slug":"you-are-not-alone-when-you-enjoy-watching-people-eating","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/life360\/you-are-not-alone-when-you-enjoy-watching-people-eating\/","title":{"rendered":"You are not alone when you enjoy watching people eating"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">As the booming of the Mukbang industry, what is the audience expecting?<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-1024x683.jpg\" alt=\"\" class=\"wp-image-1560\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-770x514.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood.jpg 1351w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-293x195.jpg 293w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-1024x683.jpg\" alt=\"\" class=\"wp-image-1560\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-770x514.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood.jpg 1351w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Seafood-293x195.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Seafood is the frequently-used food materials in Mukbang. Picture: Flickr<\/figcaption><\/figure><\/div>\n\n\n\n<p>In front of the camera, the young girl wearing delicate makeup is sending a moving live octopus which is as big as half of her face into her mouth. The octopus is sparing all its efforts to escape, but it fails every time. With several tentacles absorbing on her face, the Mukbanger Ssoyoung still tries to give the biggest smile to the audience.<\/p>\n\n\n\n<p>The &#8220;hunting&#8221; of octopus is just one episode from<a href=\"https:\/\/www.youtube.com\/channel\/UC4PpFUrfT2Pou7OwpVF0MUQ\"> Ssoyoung<\/a>\u2019s seafood series, who is a popular Mukbanger from Korea, followed by more than 3 million subscribers on YouTube. As the first-ranked Mukbang series on her home page, each seafood episode could reach more than 20 million views on average.<\/p>\n\n\n\n<p>Even though Ssyoung is known for her insane eating habits, not every Mukbang fancier can accept the way she eats the food. \u201cThe Mukbanger who abnormally eats food does not truly love the food.\u201d Silvia Ye, 21 years old, a postgraduate student from China who has been obsessed with Mukbang for 2 years, says.<\/p>\n\n\n\n<p>\u201cThey just want to attract the public by using the audiences\u2019 curiosity, but that would not only harm their health but also spreading the wrong idea to the public and their fans, like saying \u2018you can try to eat like me.\u2019 which is totally wrong.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1024x683.jpg\" alt=\"\" class=\"wp-image-1302\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-2048x1366.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1400x934.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1024x683.jpg\" alt=\"\" class=\"wp-image-1302\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-2048x1366.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Silvia2-1400x934.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Silvia gains a big comfort from watching Mukbang, especially when she feels hungry. Picture: Silvia<\/figcaption><\/figure>\n\n\n\n<p>The first time that Silvia began to watch Mukbang is when she was under a big pressure of studying. \u201cBy watching the Mukbang, I just feel very happy. The pure happiness from eating food makes me really relaxed.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The pure happiness from eating food makes me really relaxed.<\/p><\/blockquote>\n\n\n\n<p>Since then, she will follow any Mukbangers who like eating the same food as hers, such as fried chicken, desserts, and hotpot. \u201cWhen you watch someone is eating the food you like but you can\u2019t eat constantly or easily, you will feel like you are also eating them too, especially when you are on a diet which could be a big comfort.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What is Mukbang?<\/h4>\n\n\n\n<p>Mukbang, the combination of the South Korean words \u201ceating\u201d (meokneun) and \u201cbroadcast\u201d (bangsong), started from an eating show called <em>Afreeca TV<\/em> in South Korea in 2008 and then rapidly gained popularity around the world. <\/p>\n\n\n\n<p>The Mukbanger usually adopts two ways of recording, one is live eating which gives no chances of cheating and can also interact with fans directly, and the other method is uploading the edited eating video which often adds some footages that highlight their characteristics like cooking style, the background music, and subtitles.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img decoding=\"async\" width=\"728\" height=\"485\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat.jpg\" alt=\"\" class=\"wp-image-1565\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat.jpg 728w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat-293x195.jpg 293w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><noscript><img decoding=\"async\" width=\"728\" height=\"485\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat.jpg\" alt=\"\" class=\"wp-image-1565\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat.jpg 728w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Eat-293x195.jpg 293w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/noscript><figcaption>The &#8220;eating broadcast&#8221; rapidly gains popularity around the world . Picture: Flickr<\/figcaption><\/figure><\/div>\n\n\n\n<p>With the development of the broadcasting platform in recent years, it appears many different kinds of Mukbang. The most well-known type is from the so-called \u201cBig Belly\u201d Mukbang, the Mukbanger can usually eat a huge amount of food which could be ten times as much as normal capacity in a short time. The representative of the big belly is the Japanese Mukbanger <a href=\"https:\/\/www.youtube.com\/user\/kinoyuu0204\">Yuka Kinoshita<\/a> who has been proved by scientists that she truly has a bigger stomach than the ordinary people. However, many other Mukbangers are just faking to eat a lot through cheating, such as cutting off the images of swallowing or using extreme way like forcing themselves to vomit after eating.<\/p>\n\n\n\n<p>Other than the \u201cbig belly\u201d Mukbang, there are also ASMR (Autonomous Sensory Meridian Response) Mukbang which aims to create the sound of eating to comfort the audience, such as the works from YouTuber <a href=\"https:\/\/www.youtube.com\/user\/xxxibchoi\">Zach Chou<\/a>; Assessment Mukbang which the broadcaster will give comments to different brands of eatables like <a href=\"https:\/\/www.youtube.com\/channel\/UCXB8_VeKl5FaHryoD_BZ4MQ\">Mires<\/a> from China; Normal Mukbang which is sharing the daily menu such as the videos from <a href=\"https:\/\/www.youtube.com\/channel\/UCPKNKldggioffXPkSmjs5lQ\">Hamzy<\/a> in South Korea and the sensational types which simply want to attract more page views and hits, such as the Tuwei (Earthy) Mukbang.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1024x683.jpg\" alt=\"\" class=\"wp-image-1291\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-2048x1365.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1400x933.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1024x683.jpg\" alt=\"\" class=\"wp-image-1291\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-2048x1365.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/Kate-1400x933.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Kate is an avid fan of Mukbang for 4 years, watching others eating crackling ice cream is a fun thing to do.<\/figcaption><\/figure>\n\n\n\n<p>\u201cIt is quite common that some of my friends don\u2019t understand why I like watching Mukbang, but even when you are a fan of Mukbang, you could also follow different uploaders depends on your appetite.\u201d Says Kate Li, a 23 years old office worker from China who has been addicted to Mukbang for 4 years. \u201cEating crackling ice cream is my favorite Mukbang because I like hearing the sound when the covered chocolate burst into the soft cream, but sometimes I just can\u2019t help myself from watching the Tuwei Mukbang.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tuwei (Earthy) Mukbang<\/h4>\n\n\n\n<p>Tuwei (Earthy) Mukbang usually describes a series of short videos with low-quality from online applications like Kuaishou and TikTok in China. The Mukbangers in these videos usually use distorted filters to make their face thinner, talk exaggeratedly with lots of facial expressions, and always put excessive chili sauce or mustard on their food.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Watching Tuwei Mukbang is like prying into someone\u2019s extremity, you expect them to make fool of themselves like the clown but meanwhile, you look down on them for what they did.<\/p><\/blockquote>\n\n\n\n<p>\u201cWatching Tuwei Mukbang is like prying into someone\u2019s extremity, subconsciously, you expect them to make fool of themselves like the clown but meanwhile you look down on them for what they did.\u201d Even though Kate often watches these Mukbangs, she also felt sorry for them. \u201cSome people in the Tuwei Mukbang are just selling their misery by eating horrible things and all of us know that they are acting. However, I feel terrible when I see some children are also imitating the way they eat in the video.\u201d<\/p>\n\n\n\n<p>According to the research, considerable income is the main reason why more and more people choose Mukbang as their formal career. Apart from the rewards from their fans, the Mukbanger could also advertise for the food manufacturers and get a commission from the social media platforms. Therefore, when the viewers click on their web page and attract more fans to the platform, the producers can make a profit.<\/p>\n\n\n\n<p>One of the early stage eaters in Korea, <a href=\"https:\/\/time.com\/38219\/south-korea-food-blogger\/\">Park Seo-Yeon<\/a>, had quitted her job after becoming the full-time Mukbanger and her live eating broadcast could bring her $9,000 per month. Normally, the senior Mukbang would equip with a professional team to support their operation, for instance, the team of Mires has managed several platforms including Weibo, YouTube, and Facebook to promote her public images, pointing at both Chinese and foreign market. The team with around 20 people can gain over millions of RMB a year which is much higher than the average level in the live broadcast field.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The deformed industry<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img decoding=\"async\" width=\"933\" height=\"622\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020.jpg\" alt=\"\" class=\"wp-image-1334\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020.jpg 933w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020-293x195.jpg 293w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><noscript><img decoding=\"async\" width=\"933\" height=\"622\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020.jpg\" alt=\"\" class=\"wp-image-1334\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020.jpg 933w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2020\/05\/statistic_id265140_number-of-internet-users-in-china-2008-2020-293x195.jpg 293w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/noscript><figcaption>China has a large customer base for the development of Mukbang industry. Picture: Statista<\/figcaption><\/figure><\/div>\n\n\n\n<p>However, owing to the low starting point of Mukbang, the industry is unavoidable to be flooded with low-quality productions like Tuwei (Earthy) Mukbangs. \u201cSomehow, I feel the Mukbang industry is becoming deformed when more uploaders are consuming their health to get attention.\u201d Kate shows me some of her recommended Mukbang accounts on the platform Bilibili. \u201cIt\u2019s impossible to stop the Tuwei Mukbang because the market is there and the platform can\u2019t say \u2018I gonna seal your account because you eat too much\u2019. I guess the only thing that we can do is to support the Mukbanger who treats this job seriously.\u201d<\/p>\n\n\n\n<p>The booming of the Mukbang industry in China can not achieve without the development of the internet celebrity economy. The <a href=\"https:\/\/www.statista.com\/statistics\/265140\/number-of-internet-users-in-china\/\">Statista<\/a> shows that China is the largest online community in the world, which has an internet population of up to 800 million in 2019. Additionally, nearly 70 percent of netizens are using short video applications which provides a large customer base for the Mukbang industry.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>It\u2019s just blind worship when you spend money for the sellers you like instead of the product itself.<\/p><\/blockquote>\n\n\n\n<p>Like the internet celebrity, most of the Mukbangers will brand themselves through the internet and use their reputation to sell products. \u201cIt\u2019s just blind worship when you spend money for the sellers you like instead of the product itself.\u201d Kate once spent a lot on supporting her idol, but now she was totally against such emotional manipulation between the market and the celebrities.<\/p>\n\n\n\n<p>In the same way, the fame of the Mukbanger could never cover up their false marketing. In July 2019, the most popular South Korean Mukbanger, Jeong Man-Su, aka <a href=\"https:\/\/www.youtube.com\/user\/eodyd188\">Banzz<\/a>, is facing up to six-months jail term and fined $4,100 for misleading the customers to buy his diet products. The <a href=\"https:\/\/www.brandinginasia.com\/korean-mukbang-youtuber-banzz-fined-4100-for-misleading-advertising-of-a-diet-product\/\">scandal<\/a> made Banzz lost more than 600,000 followers on YouTube, though it still leaves over 2 million subscribers, his reputation could never come back.<\/p>\n\n\n\n<p>As the consumers ourselves, it is necessary to follow the platform and bloggers cautiously and make the expenditures reasonable. \u201c\u2018The rational alone is real\u2019, you can\u2019t decide what do other people watch but at least you can make your own decision.\u201d It\u2019s late at night, Silvia opened her favorite Mukbang as usual. \u201cAs long as the Mukbangers show their positive attitude to life and their love for food, there is nothing wrong with the Mukbang itself.\u201d<\/p>\n\n\n\n<p>Get relaxed and watch the Mukbang from the real big belly Yuka.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"\u3010MUKBANG\u3011 Huge Naporitan ! Thick Bacon &amp; Sunny Side Up Eggs with Soup, 5kg 7720kcal [CC Available]\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/LE8kxyoalCM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe title=\"\u3010MUKBANG\u3011 Huge Naporitan ! Thick Bacon &amp; Sunny Side Up Eggs with Soup, 5kg 7720kcal [CC Available]\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LE8kxyoalCM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As the booming of the Mukbang industry, what is the audience expecting?<\/p>\n","protected":false},"author":81,"featured_media":1348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[42,43,40,41],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-cultural","tag-eating","tag-food","tag-mukbang"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You are not alone when you enjoy watching people eating - 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