{"id":12818,"date":"2022-09-28T06:11:28","date_gmt":"2022-09-28T05:11:28","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=12818"},"modified":"2022-12-12T21:18:37","modified_gmt":"2022-12-12T21:18:37","slug":"instagram-vs-reality-the-ethical-responsibilities-of-fitness-influencing","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/life360\/instagram-vs-reality-the-ethical-responsibilities-of-fitness-influencing\/","title":{"rendered":"Instagram vs reality: the ethical responsibilities of fitness influencing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Fitness influencers have been criticised for promoting unhealthy body image and impacting people\u2019s mental health. How realistic is it for them to deliver honest and ethical content on social media?<\/h2>\n\n\n\n<p class=\"has-drop-cap\">The clinic was never without a patient. Every time Suzanne went to visit, she was struck by how many young, forlorn faces she saw battling and going through similar difficulties to her stepchild.<\/p>\n\n\n\n<p>Her family was heartbroken, and their way of life was changed when they learned that one of their members had been diagnosed with anorexia, a severe eating disorder. The three times that her family member had to visit an inpatient clinic, Suzanne was astounded by the sheer number of young people \u2013 both boys and girls \u2013 going through the same challenges.<\/p>\n\n\n\n<p>\u201cIgnorance is absolute bliss to be honest, it\u2019s a disease that blows a family, anybody close to it and the person suffering, to pieces,\u201d said Suzanne, who never had to dealt with something like this before. \u201cWhat absolutely blew my mind was how many people were suffering\u2026 and what I couldn\u2019t understand was how these kinds of challenges can create scars for life and if you have this many young people who are really struggling with life young, that\u2019s not starting off in the world in a good place.\u201d<\/p>\n\n\n\n<p>Social media, particularly influencers who manipulate their photos and put pressure on individuals to comply to false beauty standards, played a key role in her stepchild&#8217;s low self-esteem and body image struggles. &#8220;Don&#8217;t tell people what you wake up looking like when that&#8217;s not what you look like because as humans, we compare ourselves, and that&#8217;s what&#8217;s having such an effect on self-esteem, mental health, and body image,&#8221; she said. &#8220;I believe fitness influencers are, and it\u2019s because of pressures in their industries, as digital editing is rife in the fitness industry to get this perfect look.\u201d &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"950\" height=\"534\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta.jpg\" alt=\"\" class=\"wp-image-12929\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta.jpg 950w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta-293x165.jpg 293w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><noscript><img decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta.jpg\" alt=\"\" class=\"wp-image-12929\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta.jpg 950w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/Insta-293x165.jpg 293w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Over 74 million posts on Instagram have the hashtag &#8220;fitspo,&#8221; which encourages people to be more active, but studies suggest that it has a negative influence on people&#8217;s perceptions of their bodies.<\/figcaption><\/figure>\n\n\n\n<p>There are an estimated 1.25 million people in the UK suffering with anorexia or bulimia, and studies have shown that social media puts pressure on people to have unachievable body standards. Social media platforms including Facebook and Instagram are all linked to increased feelings of depression, anxiety, poor body image and loneliness, according to a &nbsp;<a href=\"https:\/\/childmind.org\/article\/is-social-media-use-causing-depression\/\">survey conducted by the Royal Society for Public Health.<\/a> <\/p>\n\n\n\n<p>After learning about her family\u2019s condition, Suzanne felt compelled to implement change that could limit the harm social media and influencers have on people\u2019s mental health. To achieve this, she launched the #HonestAboutEditing campaign to hold social media companies and influencers accountable for knowingly altering images and requiring them to mark such content as edited. &nbsp;<\/p>\n\n\n\n<p>\u201cOne of the key things for me is that the campaign asks for any content that\u2019s digitally edited to be labelled, mainly because there\u2019s that word \u2013 responsibility,\u201d said Suzanne, who believes fitness influencers are particularly at fault for presenting unrealistic portrayal of themselves.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cFor a while, I felt like I had to share certain content, showing that this is the dream life, this is the fitness life, where I\u2019m going to the gym and I\u2019m getting my steps in. <\/p><cite>Urvashi Lad, Fitness Influencer<\/cite><\/blockquote><\/figure>\n\n\n\n<p>As many as<a href=\"https:\/\/www.mentalhealth.org.uk\/explore-mental-health\/articles\/body-image-report-executive-summary\"> 1 in 3 teenagers<\/a> feel shame about their body, with<a href=\"https:\/\/www.girlguiding.org.uk\/about-us\/press-releases\/decline-in-happinessofyoung-women-and-girlsintensified-by-pandemic\/\"> 94% of girls aged 11-21<\/a> believing more needs to be done to protect young people from body image pressures online. The Body Image campaign, launched in January 2022 by former GP turned Conservative MP Dr Luke Evans, aims to compel social media influencers to include warning logos on modified body image photographs, much like Suzanne&#8217;s petition.<\/p>\n\n\n\n<p>The strain to uphold the standards of beauty that people often expect from them is felt by many fitness influencers, especially those who are just beginning to post content. Fitness influencer Urvashi Lad struggled to navigate the moral complexities of social media when she first started offering fitness advice on Instagram and felt under pressure to provide a false picture of her life.<\/p>\n\n\n\n<p>\u201cFor a while, I felt like I had to share certain content, showing that this is the dream life, this is the fitness life, where I\u2019m going to the gym and I\u2019m getting my steps in. I\u2019m doing all this stuff and I\u2019ve seen other people do that a lot,\u201d said Urvashi, who has since then posted more personal content that doesn\u2019t always fi the norms of other fitness influencers. \u201cWhat I do now is be more real \u2013 my followers haven\u2019t grown in the last year and that\u2019s because I decided I wasn\u2019t going to do ridiculous reels and make myself look stupid, I wasn\u2019t going to show this insta-perfect life.\u201d<\/p>\n\n\n\n<p>Since completing her personal training course and launching her business <em>Push with Ush, <\/em>Urvashi has posted more personal content on her struggles with weight and fitness, which don\u2019t always suit the norms of other fitness influencers. She said, \u201cI\u2019m not your typical coach, I have put on weight in the last year and over the last week, I put up an honest post about how much weight I\u2019ve put on, I\u2019ve got pictures and I\u2019ve started sharing more spirituality stuff because that\u2019s really important to me and sharing stuff like that aren\u2019t always Instagrammable.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cJust be consistent with everything and be as truthful to who you are as a person more than anything.<\/p><cite>Urvashi Lad, Fitness Influencer<\/cite><\/blockquote><\/figure>\n\n\n\n<p>To prove that what we see on social media isn\u2019t always truthful, Cassey Ho, a certified fitness influencer, analysed photos of the 100 most-followed females on Instagram in 2019 and determined 22 physical attributes \u2013 including face shape, height, nose size, hair colour and body shape \u2013 that make up Instagram\u2019s beauty standard.&nbsp;<\/p>\n\n\n\n<p>Ho had her own pictures photoshopped according to those standards and shared the before-and-after images with her followers to raise awareness of social media\u2019s unrealistic beauty ideals, in which only five out of the top 100 female Instagrammers were plus size.<\/p>\n\n\n\n<p>As more fitness influencers begin to rise on social media, photos of lean, muscular figures are becoming representative of the ideal body shape that is considered to be healthy. When confronted with difficulties of delivering honest and ethical content, Urvashi thinks fitness influencers should prioritise being transparent rather than adhering to current trends that can be harmful to consumers.<\/p>\n\n\n\n<p>\u201cJust be consistent with everything and be as truthful to who you are as a person more than anything and kind of not getting swept up in this let me post every day, let me think what image I\u2019m going to use or what filter I\u2019m going to put on it because everyone else is,\u201d said Urvashi. \u201cYou don\u2019t want to get caught up in this \u2018this influencer lifestyle, I\u2019m influencing people, I\u2019ve got to inspire people to be more like me\u2019 and be a fake version of you.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"950\" height=\"535\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape.jpg\" alt=\"\" class=\"wp-image-12996\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape.jpg 950w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape-293x165.jpg 293w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><noscript><img decoding=\"async\" width=\"950\" height=\"535\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape.jpg\" alt=\"\" class=\"wp-image-12996\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape.jpg 950w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/measuring-tape-293x165.jpg 293w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Women who post fitness images on Instagram are more likely to suffer from eating disorders, according to a <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/27302867\/\">study<\/a> by Holland and Tiggemann (Credit: <a href=\"https:\/\/unsplash.com\/photos\/ECXB0YAZ_zU\">Jennifer Burk<\/a>, Unsplash).<\/figcaption><\/figure>\n\n\n\n<p>Social media platforms have overexposed people to thinness ideals in recent years, transforming this ideal into a new beauty standard that everyone, particularly women, must strive to achieve. Viewing digitally altered bodies on social media can be detrimental to a person&#8217;s self-esteem and perception of their bodies, according to a <a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/2056305117704407\">2017 study<\/a> led by researchers Sara Santarossa and Sarah J. Woodruff.<\/p>\n\n\n\n<p>By sharing more authentic and candid posts about her fitness journey with her audience, Urvashi intends to disrupt this norm and help women who struggle with negative body image.<\/p>\n\n\n\n<p>\u201cI\u2019ve always wanted to be that person that they can lean on for support, someone who can guide them out of wherever they are, whether that\u2019s depression because fitness does help with depression and all kinds of things,\u201d said Urvashi, who has battled her own struggled with body image since she was a young age. \u201cIf someone has an eating disorder, I\u2019ve been there so I\u2019m empathetic and I know what it is like, so I just want to help women.\u201d<\/p>\n\n\n\n<p>While many fitness influencers still advocate for unhealthy body standards through dietary advice and exercise regimens, Urvashi has observed that other influencers are beginning to provide health and wellness advice, particularly for women, that focuses on enhancing their mindset rather than their physical appearance.<\/p>\n\n\n\n<p>\u201cI\u2019ve noticed over the last year that a lot of female influencers are changing their tune so it\u2019s not about lifting heavy, it\u2019s not about going to the gym every day of the week, it\u2019s more about making sure you\u2019re working in tune with your menstrual cycle or being mindful of how you are feeling and listening to your body,\u201d she said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"680\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--1024x680.jpg\" alt=\"\" class=\"wp-image-12994\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--1024x680.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--300x199.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--770x511.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--1536x1020.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--2048x1360.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--1400x930.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--1024x680.jpg\" alt=\"\" class=\"wp-image-12994\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--1024x680.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--300x199.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--770x511.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--1536x1020.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--2048x1360.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/women--1400x930.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Social media puts pressure on women to adhere to a single beauty ideal, which is typically a toned figure (Credit: <a href=\"https:\/\/unsplash.com\/photos\/5IsdIqwwNP4\">Scott Webb<\/a>, Unsplash).<\/figcaption><\/figure>\n\n\n\n<p>Instagram use has an indirect negative impact on people due to social comparison between users and those they follow. The more individual\u2019s compare themselves to people they follow on social media, the more dissatisfied they become with their bodies, according to a <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8001450\/pdf\/ijerph-18-02880.pdf\">2021 study<\/a> of 15 to 35-year-olds published in the International Journal of <em>Environmental Research and Public Health. <\/em>&nbsp;<\/p>\n\n\n\n<p>While some influencers have started posting more realistic portrayals of their fitness lifestyle, many others continue to use their own bodies as the standard for what their clients should strive for. Caitlin Davies, who set up a fitness account on Instagram in 2018, voiced concern regarding Instagram posts that highlight an influencer&#8217;s physique and how this can affect someone&#8217;s desire to change their own body type.<\/p>\n\n\n\n<p>\u201cWhen you\u2019re sharing how you are getting on, you are bound to have people message you and say, \u2018I want to look like you\u2019 or \u2018I\u2019ve got similar goals, tell me what to do\u2019,\u201d said Caitlin, who shares fitness content on Instagram but aims to encourage her followers to reach their own personal fitness goals, rather than following her own.&nbsp; \u201cThis is what I show on my Instagram, but I\u2019m not telling you to go and do it, because you don\u2019t know how other people are going to take that information and use it.\u201d &nbsp;<\/p>\n\n\n\n<p>Fitness looks different on everyone, and it is important that influencers remind their followers that following their gym routine will not necessarily give them the toned physique they claim it has given them. As a personal trainer, Caitlin believes it is crucial for her and other influencers to examine an individual\u2019s fitness goal rather than establishing a general exercise plan that does not meet their specific needs.<\/p>\n\n\n\n<p>Influencers should be more careful about what fitness content they share with their followers as it could potentially harm their body image, according to Caitlin. \u201cI\u2019ve never promoted that kind of content because I just don\u2019t believe it is beneficial to anyone, knowing what my calorie target is or what that\u2019s being made up of because a lot of people will copy that,\u201d she said. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cI think Instagram encourages you to post these influencer, friendly, pretty images and not the sweaty selfies of you working out at the gym<\/p><cite>Amy Burker-Smith, Personal Trainer<\/cite><\/blockquote><\/figure>\n\n\n\n<p>A recent Instagram trend involves fitness influencers posting brief video clips known as reels, detailing their daily diets alongside before-and-after photos of themselves to show their weight-loss journey.<\/p>\n\n\n\n<p>For many, these popular trends including the \u2018what I eat in a day\u2019 posts on Instagram and other social media platforms, have damaged their engagement with fitness. Personal trainer Amy Bucker-Smith rejected the idea of creating a fitness Instagram account, as so many others have done in recent years, because of the pressure to conform to its unrealistic beauty standards. &nbsp;<\/p>\n\n\n\n<p>\u201cI think Instagram encourages you to post these influencer, friendly, pretty images and not the sweaty selfies of you working out at the gym,\u201d said Amy, who deleted her personal Instagram account after noticing a change in how her followers connected with her profile. &nbsp;<\/p>\n\n\n\n<p>When she posted fitness content on Instagram, she noted that while her upbeat and joyful photographs had received a lot of attention, her followers became disengaged with her more realistic and occasionally \u201cugly\u201d posts about her life. \u201cIt made me disengaged with Instagram because the lovely pictures I took got a lot of attention and then all the more realistic that weren\u2019t lovely pictures didn\u2019t do very well,\u201d she said. \u201cIt just made me think that Instagram does just want fake, pretty things essentially and so, as I went into personal training, I wasn\u2019t on board with Instagram.\u201d<\/p>\n\n\n\n<p>As fitness influencers continue to gain popularity, they have a responsibility to their followers to be honest and ethical as possible, but with the aid of filters, photoshop and good lighting, it has become easy for them to manipulate how they appear online.<\/p>\n\n\n\n<p>However, many influencers feel pressured to participate in current fitness trends because their interaction with their followers grows, and as a result, they avoid sharing fitness content that is important to them. Caitlin Davies admits that she experiences this burden personally and that, when her fitness account doesn&#8217;t have significant levels of audience engagement, she frequently loses interest in it.<\/p>\n\n\n\n<p>\u201cI go through periods of having time off from it because it\u2019s really important to get away from being viewed all the time, especially if you\u2019re putting out content that you work hard on and you\u2019re putting a lot of time and effort into it and the interaction back is lacking,\u201d said Caitlin.<\/p>\n\n\n\n<p>The pressure to meet unrealistic ideals of beauty from fitness influencers can be incredibly detrimental to people\u2019s health, and it is evident that even influencers themselves find it difficult to stray away from following popular trends. While there has been improvement in fitness influencers\u2019 responses to ethical issues, more influencers should offer motivational, honest content in order to combat the pressure to meet unattainable body standards.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2022\/09\/5-red-flags-before-you-follow-a-fitness-influencer.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Fitness influencers have been criticised for promoting unhealthy body image. How realistic is it for them to deliver ethical content on social media?<\/p>\n","protected":false},"author":796,"featured_media":12978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram vs reality: the ethical responsibilities of fitness influencing - Life360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/life360\/instagram-vs-reality-the-ethical-responsibilities-of-fitness-influencing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram vs reality: the ethical responsibilities of fitness influencing - Life360\" \/>\n<meta property=\"og:description\" content=\"Fitness influencers have been criticised for promoting unhealthy body image. 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