{"id":14545,"date":"2024-05-20T14:37:06","date_gmt":"2024-05-20T13:37:06","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=14545"},"modified":"2024-05-20T14:58:30","modified_gmt":"2024-05-20T13:58:30","slug":"south-asia-to-east-africa-how-the-bollywood-film-industry-traversed-across-the-globe","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/life360\/south-asia-to-east-africa-how-the-bollywood-film-industry-traversed-across-the-globe\/","title":{"rendered":"South Asia to East Africa: how Bollywood traversed across the globe"},"content":{"rendered":"\n

Amidst an impending war and political tension, Ethiopia finds solace in Bollywood films as the passion for the cult classics lives on. How well does the youth from this unlikely destination cope with the nuances of language and culture?<\/h2>\n\n\n\n

For the past four years, Ethiopians have grappled with the constant fear of a civil war as ethnopolitical conflicts rise in their regions. The country\u2019s youth live in a dilemma, wondering if they could soon be recruited to fight, yet their age-old love for the biggest film industry keeps their zeal alive in the capital city of Addis Ababa.<\/p>\n\n\n\n

The world expected the importance of film theatres to die out as the pandemic turned viewers to video-streaming services and apps. Yet, Ethiopia celebrated a joyous moment in the history of Bollywood as it released its first Indian film on the cinema screens a couple of months ago. It was the first time East Africa had seen a Bollywood film grace its theatres simultaneously with the rest of the world.<\/p>\n\n\n\n

\u201cI couldn\u2019t believe my eyes as I saw videos of people back home watching a Bollywood movie on cinema screens and over 500 people dancing to a classic SRK track in the theatre,\u201d said Mogus Zelalem, a native of Addis Ababa, currently living in London.<\/p>\n\n\n\n

Rajkumar Hirani\u2019s directorial \u2018Dunki\u2019 was released in Ethiopian theatres following the release of \u2018Tiger 3\u2019 last year, receiving widespread love from fans. A video<\/a> surfaced on X (Twitter) where a crowd of people were dancing to the song \u201cLutt Putt Gaya\u201d featured in the film. They mimicked Bollywood star Shah Rukh Khan (SRK)\u2019s steps and rejoiced at the music they have loved for decades.<\/p>\n\n\n\n

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