{"id":15252,"date":"2024-08-30T10:29:55","date_gmt":"2024-08-30T09:29:55","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=15252"},"modified":"2024-08-30T17:02:54","modified_gmt":"2024-08-30T16:02:54","slug":"from-full-time-children-to-entrepreneurs-forging-paths-in-tough-times","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/life360\/from-full-time-children-to-entrepreneurs-forging-paths-in-tough-times\/","title":{"rendered":"From full-time children to entrepreneurs: Forging new paths"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">In China, many young people struggling in a competitive job market return to their family homes and receive financial support from their parents. However, some do not merely stay idle or rely solely on their parents\u2019 wealth. How does this situation provide them with the opportunity to launch businesses and achieve financial independence?<\/h2>\n\n\n\n<p><br>In the kitchen of her family home, 25-year-old Raphael Qian blends pre-cut strips of chicken breast and homemade goat cheese with various colours of fruit and vegetable powders. She then presses the mixture into moulds on a mint green baking mat before gently removing the shaped bites.<\/p>\n\n\n\n<p>It looks like she\u2019s preparing a special snack for her parents to enjoy after dinner. The biscuits are in delightful shapes like stars, animals and flowers. However, they are not for humans; they are for pets. These handcrafted treats are the heart of Raphael\u2019s growing pet treat business.<\/p>\n\n\n\n<p>\u201cI couldn\u2019t find a satisfying job and have been staying at my family home for over two years after graduation,\u201d Raphael says. \u201cOne day, I stumbled upon videos about making pet treats online. It inspired me to start a pet treat business at home. I also have two cats and one dog.\u201d<\/p>\n\n\n\n<p>In China, some young people struggling to find jobs, like Raphael, return to their family home and receive financial support from their parents. They are known as \u201cfull-time children\u201d.<\/p>\n\n\n\n<p>A group titled \u201cFull-time Children\u2019s Work Communication Centre\u201d boasts over 4,800 members on Douban, a popular Chinese internet forum. The hashtag \u201cfull-time children\u201d has garnered over 4 million views on Xiaohongshu, China\u2019s Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a.jpg\" alt=\"\" class=\"wp-image-15409\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a.jpg\" alt=\"\" class=\"wp-image-15409\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u7b2c\u4e00\u4e2a-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Raphael learned to make various kinds of pet treats online and really enjoys it. Credit: Raphael Qian<\/figcaption><\/figure>\n\n\n\n<p>Not all full-time children simply depend on their parents\u2019 wealth. Many are seeking opportunities to achieve financial independence. In the group on Douban, some members discuss ways to earn income from home. On Xiaohongshu, there are over 3,900 posts under the topic of \u201cstarting a business while unemployed at home\u201d.<\/p>\n\n\n\n<p>They are trying to run online stores, sell their handmade toys, become social media influencers or pursue freelance work like tutoring or illustration.<\/p>\n\n\n\n<p>Raphael, who graduated from a university in the United States in 2022, couldn\u2019t find a satisfying job in her hometown of Yixing, a county-level city in southern China.<\/p>\n\n\n\n<p>\u201cMost of the positions I found offered a base salary of only 2,600 yuan and required working on weekends. That amount isn\u2019t enough, even in this small city,\u201d she says. \u201cI didn\u2019t have much internship experience, and job hunting was especially tough after the pandemic. It was a real body blow for me.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" width=\"1000\" height=\"563\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1.jpg\" alt=\"\" class=\"wp-image-15415\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1.jpg\" alt=\"\" class=\"wp-image-15415\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u535a\u4e3b\u6311\u6218-1-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Becoming a social media content creator doesn&#8217;t require much investment. Juan began with a phone and a tripod. Credit: Yang Juan<\/figcaption><\/figure>\n\n\n\n<p>Like Raphael, staying at home provides struggling full-time children with the opportunity to start a business. Becoming social media influencers is also a path that many full-time children pursue to earn income. Faced with a difficult and unappealing job market, they prefer to stay at home and try to become bloggers rather than take on tiring, low-paying jobs.<\/p>\n\n\n\n<p>Yang Juan is one of them. She left an unsatisfying job and wanted to take a break, so she returned to her family home in a village in east China\u2019s Anhui province at the end of last year. After four months at home, she began job hunting but was unsuccessful.<\/p>\n\n\n\n<p>One afternoon in late May, as she sat on a lounge chair in her family\u2019s courtyard, fanning herself with a cattail leaf fan and gazing at the nearby green rice fields, she decided to pursue a career as a social media influencer sharing her rural life.<\/p>\n\n\n\n<p>\u201cI had this idea when I first moved back home, but I didn\u2019t start it. At that time, I still planned to look for jobs later. In April and May, I tried looking for jobs but didn\u2019t succeed. The tough reality finally pushed me to start this path,\u201d Juan says.<\/p>\n\n\n\n<p>It\u2019s common to see full-time children sharing their daily lives at home on Xiaohongshu and Douyin, the Chinese version of TikTok. Some of them aim to earn an income as they gain more followers and video views. These videos, which showcase their relaxing lifestyles, resonate with struggling Chinese people and are therefore quite popular.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-15469\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-1024x1024.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3.jpg 1080w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-585x585.jpg 585w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-900x900.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-15469\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-1024x1024.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3.jpg 1080w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-585x585.jpg 585w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/social-media-influencer-3-900x900.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Staying at home offers full-time children the ideal condition to succeed as social media influencers. They invest little and take on less risk. Free from financial strain, these potential social media influencers can focus on creating content for their audience. For those who live in the countryside, this situation especially adds a unique highlight to their videos.<\/p>\n\n\n\n<p>Juan focuses on sharing her interesting life in her rural hometown to attract viewers. She helps her parents with household chores, goes to the local market for supplies and works on the farm. Her parents run a cattle farm with several sheds and around 100 cows.<\/p>\n\n\n\n<p>Juan loads square hay bales onto a wheelbarrow and transports them to the cattle sheds. She can move three large bundles at a time. After unloading the hay, she distributes it into the troughs for the cows to eat.<\/p>\n\n\n\n<p>Staying at her family home in the countryside is cost-saving as a content creator in her niche. \u201cI don\u2019t need to invest much. I just record my life at home, on my parents\u2019 cattle farm, or at my uncle\u2019s orchard, using my phone and a tripod,\u201d she says. \u201cI don\u2019t need to rent a villa in the countryside like some other bloggers do. I have my parents\u2019 house and the most authentic rural life.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" width=\"1000\" height=\"563\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b.jpg\" alt=\"\" class=\"wp-image-15434\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b.jpg\" alt=\"\" class=\"wp-image-15434\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u5582\u725b-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Juan attracts her audience by highlighting the interesting and unique aspects of her countryside life. Credit: Yang Juan<\/figcaption><\/figure>\n\n\n\n<p>For full-time children as entrepreneurs, staying at home is cost-effective because they can save on rent and other expenses. Raphael benefits from this. She mainly sells her pet treats online and sets up stalls at pop-up markets. \u201cBy making the treats in my family\u2019s kitchen, I don\u2019t have to pay extra rent or utility bills, which saves a lot of money,\u201d she says.<\/p>\n\n\n\n<p>Family members provide unpaid labour, which helps reduce business costs. Gordon Grigg, a business consultant, says that while they may do menial things, their help can greatly lighten the workload and ease the budget burden . Raphael\u2019s mum and the family nanny often help by overseeing the pet treat baking times and handling tasks like washing and cutting the meat for the jerky.<\/p>\n\n\n\n<p>Raphael can also call on younger family members with free time to assist her. Once, Raphael set up her stall at a commercial block at night, and her niece came to help her sell dog treats.<\/p>\n\n\n\n<p>They pushed a white cart decorated with yellow string lights. Inside, various coloured baskets held an array of pet treats like biscuits, jerky and more. \u201cHaving support from my family feels great,\u201d she says. \u201cMy niece and her classmates were excited to help out. Sometimes, I felt shy about introducing my treats to passersby, but they were great at chatting with everyone and bringing in curious customers.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1000\" height=\"563\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1.jpg\" alt=\"\" class=\"wp-image-15420\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1.jpg\" alt=\"\" class=\"wp-image-15420\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a-1-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Raphael was shy about selling pet treats alone at first, but her niece&#8217;s help made her feel better. Credit: Raphael Qian<\/figcaption><\/figure>\n\n\n\n<p>Full-time daughters don\u2019t worry about not having a stable income in the early stages of their business because their parents cover their living costs. With no financial risks to bear, they\u2019re less afraid of failure. \u201cLiving at the family home means I don\u2019t have a lot of expenses. I\u2019m also grateful to my parents. They support me financially, so I don\u2019t have to stress about money,\u201d Juan says.<\/p>\n\n\n\n<p>Starting a business is inherently risky, and many potential entrepreneurs are held back by financial instability and the fear of failure, says Adrian Volenik, a writer from UBI (Universal Basic Income) Advocates. UBI provides everyone with a guaranteed minimum income to cover their basic needs, regardless of their employment status.<\/p>\n\n\n\n<p>This stable income floor acts as a safety net, giving them the security they need to take risks and start a business. Similarly, staying at home can offer full-time children a form of financial security.<\/p>\n\n\n\n<p>With their basic needs covered, full-time children can focus more on their business ideas and less on making ends meet. Raphael says, \u201cThe money I earn isn\u2019t enough to fully support myself, but since my parents support me financially, I can concentrate on growing my business without much pressure.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"828\" height=\"466\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2.jpg\" alt=\"\" class=\"wp-image-15435\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2.jpg 828w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2-293x165.jpg 293w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><noscript><img decoding=\"async\" width=\"828\" height=\"466\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2.jpg\" alt=\"\" class=\"wp-image-15435\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2.jpg 828w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u8377\u82b1-2-293x165.jpg 293w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Juan&#8217;s mum often contributes good ideas, and her presence in the videos makes them more engaging and authentic. Credit: Yang Juan<\/figcaption><\/figure>\n\n\n\n<p>For full-time children, receiving guidance from their parents for their entrepreneurial ventures offers a significant advantage compared to those who start a business on their own. Having parents at home can be like having experienced mentors, according to Gordon.<\/p>\n\n\n\n<p>Juan gets suggestions from her mum about the videos she shares on social media platforms. They sit together on the sofa in the living room and brainstorm video content. Her mum often contributes great ideas.<\/p>\n\n\n\n<p>Once, they created a video with the theme of \u201ctaking photographs at the lotus pond with mum\u201d, which gained plenty of views. \u201cThis is an opportunity I have because I\u2019m staying at home. My mum\u2019s suggestions help make my videos about rural life more distinctive,\u201d she says.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This is an opportunity I have because I\u2019m staying at home.<\/p>\n<\/blockquote>\n\n\n\n<p>Raphael\u2019s parents, who have run a company for many years and have abundant experience, offer guidance to their daughter. At first, Raphael planned to run a creative restaurant. Her dad advised that it would require too much investment and energy, with slow returns in the current economic climate. She then turned to the more practical option of a pet treat business.<\/p>\n\n\n\n<p>As her pet treat business grows, Raphael often consults her parents on the next steps. \u201cWhen I talk to my parents about my plans, like whether I should open a physical store alongside managing my online orders, they always give me insightful advice,\u201d she says.<\/p>\n\n\n\n<p>Raphael, who graduated with a bachelor\u2019s degree in Hospitality Management and a master\u2019s degree in International Trade, also helps with her parents\u2019 company, which is based in a city near her hometown. She says this experience is valuable for her own pet treat business.<\/p>\n\n\n\n<p>As part of her role, she compares the prices of raw materials across different cities and makes purchases in her home city when needed. \u201cThe knowledge I gained from university is not enough for real-world situations. This practical experience sharpens my sense and ability to manage budgets and reduce expenses,\u201d Raphael says.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-1024x576.jpg\" alt=\"\" class=\"wp-image-15473\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian.jpg 1225w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-293x165.jpg 293w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-1024x576.jpg\" alt=\"\" class=\"wp-image-15473\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-1024x576.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian.jpg 1225w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/qian-293x165.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Raphael combined what she learned at university with practical experience from helping her dad to launch her own business. Credit: Raphael Qian<\/figcaption><\/figure>\n\n\n\n<p>Emotional support from family is crucial in the entrepreneurial journey, according to Gordon.<\/p>\n\n\n\n<p>Raphael feels the same. \u201cI still remember the first order I received. I made 11 yuan. My mum gave me a thumbs-up and my usually serious dad cracked a smile,\u201d she says. This support encourages her to keep going with her small business.<\/p>\n\n\n\n<p>Some full-time children feel ashamed of not having a proper job and just staying at home. They are also criticised by netizens for \u201cfreeloading off their parents\u2019 wealth\u201d. These feelings and criticisms motivate them to seek any opportunity to earn an income.<\/p>\n\n\n\n<p>Raphael doesn\u2019t want to spend all her time on household chores or simply accompanying her family. She hopes to become financially independent. \u201cI don\u2019t want people around me to think I\u2019m doing nothing and just living off my parents,\u201d she says.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1.jpg\" alt=\"\" class=\"wp-image-15433\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1.jpg\" alt=\"\" class=\"wp-image-15433\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u6446\u644a\u72d7-1-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Starting a business isn\u2019t easy for full-time children, as it involves marketing, branding and packaging design. Credit: Raphael Qian<\/figcaption><\/figure>\n\n\n\n<p>Entrepreneurial ventures aren\u2019t always easy for full-time children, as they face various challenges. Raphael has been struggling with marketing and promotion. She took photos of her products and posted them on social media platforms like Xiaohongshu and Douyin to promote her pet treat business, but the results were disappointing.<\/p>\n\n\n\n<p>Once, Raphael shared photos of the birthday cakes she made for dogs in a local dog group on WeChat, China\u2019s most popular messaging and social media app, but felt frustrated when many pet owners replied, \u201cWhere did you buy this cake?\u201d and \u201cI can\u2019t believe Yixing has a pet bakery\u201d.<\/p>\n\n\n\n<p>She says, \u201cI\u2019ve been running my business for over a year, but marketing is still a problem. Many pet owners in my city still don\u2019t know my pet treat business exists.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1.jpg\" alt=\"\" class=\"wp-image-15428\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1.jpg\" alt=\"\" class=\"wp-image-15428\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u72d7-1-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">The birthday cakes Raphael makes are popular with pet owners and their dogs in her town. Credit: Raphael Qian<\/figcaption><\/figure>\n\n\n\n<p>Raphael is trying a new strategy on her Xiaohongshu account to tackle the marketing challenge. She encourages her customers to share photos of their dogs enjoying the treats she made. Each day, she posts a photo of one dog with the headline \u201c100 Dogs Eating My Treats Challenge\u201d to attract attention.<\/p>\n\n\n\n<p>Juan also struggles on her path as a social media influencer. She\u2019s been working on her account since June, but after over a month, the number of followers and video views hasn\u2019t reached the ideal level. \u201cThe biggest challenge is the lack of traffic. But it\u2019s just at the beginning. I\u2019ll keep figuring out how to create more engaging videos,\u201d she says.<\/p>\n\n\n\n<p>Juan is refining her approach to create more engaging videos. She discusses her content with her followers and seeks their advice on how to make it stand out. She also analyses similar bloggers in her niche to learn what content works well.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Since I\u2019ve been at home without a job for a long time, I might as well give this a try<\/p>\n<\/blockquote>\n\n\n\n<p>According to Adrian, the safety net of UBI affords potential entrepreneurs the time they need to come up with ideas, plan and make them happen. Similarly, being full-time children gives young people the time to develop their business ideas.<\/p>\n\n\n\n<p>Juan plans to continue building her career as a social media influencer for several more months. \u201cSince I\u2019ve been at home without a job for a long time, I might as well give this a try. I have the time to let my social media account develop,\u201d she says.<\/p>\n\n\n\n<p>Raphael is now preparing to expand her business as online orders increase. She plans to open a pet treat studio in a storefront that her father no longer uses. The renovation costs for the studio are also being covered by her parents.<\/p>\n\n\n\n<p>\u201cI dream of becoming the go-to pet treat store in my town. I want to earn more money and repay my parents for the support they\u2019ve given me,&#8221; she says. &#8220;I also hope to support myself with my own income in the future and no longer be a full-time daughter.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"995\" height=\"560\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72.jpg\" alt=\"\" class=\"wp-image-15438\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72.jpg 995w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72-293x165.jpg 293w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><noscript><img decoding=\"async\" width=\"995\" height=\"560\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72.jpg\" alt=\"\" class=\"wp-image-15438\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72.jpg 995w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/08\/\u997c\u5e72-293x165.jpg 293w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Full-time children hope to achieve financial independence and no longer rely on their parents through their businesses. Credit: Raphael Qian<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In China, many young people move back to their family homes due to tough job markets. How do they then start their own businesses from there?<\/p>\n","protected":false},"author":1074,"featured_media":15354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From full-time children to entrepreneurs: Forging new paths - Life360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=15252\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From full-time children to entrepreneurs: Forging new paths - Life360\" \/>\n<meta property=\"og:description\" content=\"In China, many young people move back to their family homes due to tough job markets. 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