{"id":15396,"date":"2024-08-30T11:03:47","date_gmt":"2024-08-30T10:03:47","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=15396"},"modified":"2024-09-29T07:10:13","modified_gmt":"2024-09-29T06:10:13","slug":"redefining-elders-chinas-silver-influencers-are-shattering-traditional-roles","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/life360\/redefining-elders-chinas-silver-influencers-are-shattering-traditional-roles\/","title":{"rendered":"Redefining elders: China’s silver influencers are shattering traditional roles"},"content":{"rendered":"\n

There are a growing band of elderly influencers (silver influencers) on China\u2019s social media networks selling a vision of a carefree life of retirement that is causing many to turn their backs on the traditional role of caring for their grandparents. Who are these influencers and how have they inspired their followers?<\/strong><\/p>\n\n\n\n

Lin Xiuwen is 86 years old but she’s not your typical senior. Every morning, she gets up, ties her sneakers for a jog, flips through the latest novels and plans her next travel adventure. Her days are filled with music, art exhibitions and the excitement of exploring new trends online.<\/p>\n\n\n\n

Transitioning from engineer to cultural icon, she is one of a growing number of older people building their profiles online to become \u2018silver influencers\u2019 older people who are using social media to promote more active or glamourous lifestyle in older age.<\/p>\n\n\n\n

\u201cI’ve done a lot of things here that I wanted to do before but didn’t have the chance. After joining the Fashion Grandma group, I have found a group of friends who also love beauty and life. We train, perform, dress up together and go to popular attractions, so my later years have become more exciting and fulfilling,\u201d Lin Xiuwen says.<\/p>\n\n\n\n

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