{"id":16038,"date":"2024-09-27T10:53:14","date_gmt":"2024-09-27T09:53:14","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038"},"modified":"2024-10-04T10:29:19","modified_gmt":"2024-10-04T09:29:19","slug":"cashing-in-on-pampered-pets-chinas-growing-market-for-pet-products","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/life360\/cashing-in-on-pampered-pets-chinas-growing-market-for-pet-products\/","title":{"rendered":"Cashing in on Pampered Pets: China&#8217;s Growing Market for Pet Products"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Despite the economic slowdown, China\u2019s luxury pet industry is thriving. Entrepreneurs are seizing the opportunity, offering innovative products and services to meet the growing demand for high-end pet care. How is the pet industry capitalising on people\u2019s desire to spend lavishly on their pets, and what does it reveal about conspicuous consumption and China\u2019s unique model of entrepreneurial capitalism?<\/h2>\n\n\n\n<p>On a quiet morning in Chengdu, Ms Zhou Yiru is organising goods in her warehouse, preparing a beautifully crafted outfit to be collected by a customer waiting outside her high-end pet boutique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866.jpg\" alt=\"\" class=\"wp-image-16152\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866.jpg\" alt=\"\" class=\"wp-image-16152\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9866-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Ms Zhou Yiru said that brand is a key factor influencing the price of pet products. High-profile brands represent a certain level of manufacturing expertise and quality assurance, which naturally comes with a higher price tag. Consumers tend to opt for more well-known brands when choosing pet products.<\/figcaption><\/figure>\n\n\n\n<p>Mr Huang Zhibo, standing outside the shop, is holding his cat Tiger in a stylish backpack. Today, he is collecting a custom-made outfit for Tiger, which costs 800 RMB (about \u00a386). \u201cTiger is part of my family, so he deserves the best,\u201d Mr Huang says with a smile.<\/p>\n\n\n\n<p>Scenes like this are becoming increasingly common in Chinese cities, where pet owners are spending more on gourmet pet food, luxury grooming services, and more. Ms Zhou\u2019s boutique offers everything from organic pet food to custom accessories, epitomising the thriving industry. \u201cEven with the economic slowdown, we\u2019ve seen a significant increase in demand,\u201d Ms Zhou says. \u201cPeople may cut back on other expenses, but spending on pets remains largely unaffected.\u201d<\/p>\n\n\n\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" width=\"560\" height=\"315\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/_0_2NwIILas?si=LG_V74gBEvZMTyvX\" frameborder=\"0\" allowfullscreen><\/iframe><noscript><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_0_2NwIILas?si=LG_V74gBEvZMTyvX\" frameborder=\"0\" allowfullscreen><\/iframe><\/noscript>\n\n\n\n<p>Despite economic challenges, China\u2019s pet industry is growing rapidly. According to a 2022 report from the China Industrial Research Institute, the pet industry grew by 25% to become a trillion-yuan market, even as other sectors slowed or contracted. This growth reflects the rise of conspicuous consumption within China\u2019s middle class, with pets becoming symbols of status and success.<\/p>\n\n\n\n<p>Entrepreneurs like Ms Zhou are tapping into this trend by offering high-end services and products tailored to consumer needs. \u201cThe pet market is highly competitive, but for those who understand consumer demand, it\u2019s full of opportunities,\u201d says pet industry professional Wang Yue. \u201cThe demand for luxury pet care isn\u2019t just about love for animals; it\u2019s also driven by a desire to project a certain image and lifestyle.\u201d<\/p>\n\n\n\n<p>This shift in consumption habits is not limited to pet owners but reflects broader changes in how wealth is expressed in China. In the past, conspicuous consumption was mainly focused on luxury cars and designer clothing, but now it extends to how pets are cared for and treated. As pet ownership becomes a marker of wealth, the industry is responding with an increasing number of innovative products and services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1.jpg\" alt=\"\" class=\"wp-image-16198\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1.jpg\" alt=\"\" class=\"wp-image-16198\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/mua0mirz1xxke7tmzhsubuflwkobcwmpti6vtqyr5zq811558114599152compressflag-1-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Ms Jin Ming said that the pet spa typically surges around holidays, with the three staff members at the shop grooming 25 to 30 pets each day.<\/figcaption><\/figure>\n\n\n\n<p>To capitalise on this trend, entrepreneurs across China are finding new ways to meet the needs of pet owners. In Chongqing, Ms Jin Ming runs a pet spa offering everything from aromatherapy baths to full-body massages. Her most popular service is an all-inclusive spa package, featuring grooming, massage, and a personalised bathing video, priced at 4,500 RMB (about \u00a3430).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size\">\u201cThe key is to offer an experience pet owners can\u2019t find elsewhere,\u201d Ms Jin explains. \u201cThey want their pets to feel special and pampered, and the video provides something they can show off on social media.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>The demand for high-end services isn\u2019t limited to China\u2019s top-tier cities. In Yancheng, a third-tier city, Ms Dong Lijun operates a pet funeral service that has seen a dramatic increase in business. \u201cWe\u2019ve gone from handling just a few cases a month to dozens,\u201d she says. Ms Dong\u2019s services range from simple cremations to elaborate memorials, including floral arrangements and engraved headstones, with the most expensive packages reaching up to 50,000 RMB (about \u00a35,376). \u201cPeople want to give their pets a dignified farewell, which is also a way of honouring their emotional bond,\u201d she explains.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869.jpg\" alt=\"\" class=\"wp-image-16159\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869.jpg\" alt=\"\" class=\"wp-image-16159\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/img-9869-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Ms Dong Lijun said that over ten years ago, her pet dog &#8220;Heidou&#8221; passed away, but she had no way to remember it forever. Now, she wants to help other pet owners the opportunity to cherish the memory of their pets.<\/figcaption><\/figure>\n\n\n\n<p>Beyond services, the product market is also booming. Ms Zhou in Chengdu noticed a gap in the market for high-quality, fashionable pet accessories and launched her own line of custom pet products. \u201cI wanted to create items for pet owners who see their pets as extensions of themselves,\u201d she says. Her offerings include handmade leather collars and cashmere pet sweaters, with some items priced over 3,000 RMB (about \u00a3322). \u201cOur customers value uniqueness and quality, and they\u2019re willing to pay a premium for it,\u201d she says.<\/p>\n\n\n\n<p>The growth of the pet industry is also driving technological innovation. Companies are launching smart devices like automatic feeders and pet cameras that allow owners to remotely monitor and interact with their pets. These devices often come with subscription services, offering features such as diet tracking and activity monitoring, further boosting the market\u2019s revenue potential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"563\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1.jpg\" alt=\"\" class=\"wp-image-16197\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1.jpg\" alt=\"\" class=\"wp-image-16197\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1-770x434.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/u2383987927212661477fm30app106fjpeg-1-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">&#8220;Smart&#8221; and &#8220;Automatic&#8221; have become synonymous with high-end pet products, with automatic feeders, self-cleaning litter boxes, and automated cat toys further boosting the market&#8217;s revenue potential.<\/figcaption><\/figure>\n\n\n\n<p>So, what\u2019s driving people to spend so much on their pets? Sociologist Dr Zhou Mingtao explains that this trend is linked to broader societal changes in China. \u201cWith China\u2019s ageing population, driven by decades of the one-child policy, and with more urban residents delaying marriage and having fewer children, pets have become a vital source of companionship,\u201d he says. \u201cFor many, spending money on pets is both a way to express affection and a marker of status and identity.\u201d<\/p>\n\n\n\n<p>This idea of pets as lifestyle symbols is amplified on social media, where pet influencers attract large followings and lucrative sponsorships. On platforms like Weibo and Douyin, videos of pets dressed in designer clothing, enjoying spa treatments, or feasting on gourmet food are commonplace. \u201cIt\u2019s not just about the pets; it\u2019s about the image the owner wants to project,\u201d Ms Jin notes. \u201cIn a way, the luxury pet market is a reflection of China\u2019s broader consumer culture, where identity and status are closely tied to purchasing power.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"562\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130.jpg\" alt=\"\" class=\"wp-image-16244\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130-293x165.jpg 293w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130.jpg\" alt=\"\" class=\"wp-image-16244\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130.jpg 1000w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/1728033995130-293x165.jpg 293w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n\n\n\n<p>Today, the luxury pet market is still expanding, with experts predicting continued growth as China\u2019s middle class becomes wealthier. \u201cThis is just the beginning,\u201d says pet industry analyst Mr Liu. \u201cAs competition intensifies, we\u2019ll see more niche products and services emerge, all vying to stand out in this crowded market.\u201d<\/p>\n\n\n\n<p>Back at her pet boutique in Chengdu, Ms Zhou reflects on how her small online shop has grown into a thriving business with a loyal customer base. \u201cWhen I started, I never imagined it would grow to this size,\u201d she says. \u201cBut it\u2019s clear that people want to give their pets the best, and they\u2019re willing to spend to make them feel special.\u201d<\/p>\n\n\n\n<p>For Ms Zhou and other entrepreneurs like her, the luxury pet market is not just a business opportunity but a symbol of changing values in Chinese society. \u201cAs long as people see their pets as part of the family, this industry will keep growing,\u201d she says. \u201cIt\u2019s not just about the products or services; it\u2019s about how people express their love and identity through their pets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the economic slowdown, China\u2019s luxury pet industry thrives, as entrepreneurs meet growing demand for high-end care.<\/p>\n","protected":false},"author":1085,"featured_media":16150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cashing in on Pampered Pets: China&#039;s Growing Market for Pet Products - Life360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cashing in on Pampered Pets: China&#039;s Growing Market for Pet Products - Life360\" \/>\n<meta property=\"og:description\" content=\"Despite the economic slowdown, China\u2019s luxury pet industry thrives, as entrepreneurs meet growing demand for high-end care.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038\" \/>\n<meta property=\"og:site_name\" content=\"Life360\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100009938077170\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-27T09:53:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T09:29:19+00:00\" \/>\n<meta name=\"author\" content=\"Peng Huang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@huang_pluto\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peng Huang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038\",\"name\":\"Cashing in on Pampered Pets: China's Growing Market for Pet Products - Life360\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/402dd1acdc4141a5ae21ccfec44acbbb.jpg\",\"datePublished\":\"2024-09-27T09:53:14+00:00\",\"dateModified\":\"2024-10-04T09:29:19+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/#\/schema\/person\/eb20d6ca96148f23709360e1ff173fea\"},\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#primaryimage\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/402dd1acdc4141a5ae21ccfec44acbbb.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/402dd1acdc4141a5ae21ccfec44acbbb.jpg\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/life360\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Gourmet Meals to Gold Coffins: The Lavish Lives of China&#8217;s Pets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/life360\/\",\"name\":\"Life360\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/life360\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/#\/schema\/person\/eb20d6ca96148f23709360e1ff173fea\",\"name\":\"Peng Huang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/life360\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2026\/03\/avatar-user-1085-1772704396-96x96.jpg\",\"contentUrl\":\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2026\/03\/avatar-user-1085-1772704396-96x96.jpg\",\"caption\":\"Peng Huang\"},\"description\":\"A journalist from Cardiff University. My passion for storytelling led me to the exciting world of journalism, where I strive to uncover compelling narratives and share them with the world.\",\"sameAs\":[\"https:\/\/www.facebook.com\/profile.php?id=100009938077170\",\"https:\/\/www.instagram.com\/pluto_hpp\/\",\"https:\/\/www.linkedin.com\/in\/pluto-huang-1a2b3c\/\",\"https:\/\/x.com\/huang_pluto\"],\"url\":\"https:\/\/cardiffjournalism.co.uk\/life360\/author\/huangp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cashing in on Pampered Pets: China's Growing Market for Pet Products - Life360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038","og_locale":"en_GB","og_type":"article","og_title":"Cashing in on Pampered Pets: China's Growing Market for Pet Products - Life360","og_description":"Despite the economic slowdown, China\u2019s luxury pet industry thrives, as entrepreneurs meet growing demand for high-end care.","og_url":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038","og_site_name":"Life360","article_author":"https:\/\/www.facebook.com\/profile.php?id=100009938077170","article_published_time":"2024-09-27T09:53:14+00:00","article_modified_time":"2024-10-04T09:29:19+00:00","author":"Peng Huang","twitter_card":"summary_large_image","twitter_creator":"@huang_pluto","twitter_misc":{"Written by":"Peng Huang","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038","url":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038","name":"Cashing in on Pampered Pets: China's Growing Market for Pet Products - Life360","isPartOf":{"@id":"https:\/\/cardiffjournalism.co.uk\/life360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#primaryimage"},"image":{"@id":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#primaryimage"},"thumbnailUrl":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/402dd1acdc4141a5ae21ccfec44acbbb.jpg","datePublished":"2024-09-27T09:53:14+00:00","dateModified":"2024-10-04T09:29:19+00:00","author":{"@id":"https:\/\/cardiffjournalism.co.uk\/life360\/#\/schema\/person\/eb20d6ca96148f23709360e1ff173fea"},"breadcrumb":{"@id":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#primaryimage","url":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/402dd1acdc4141a5ae21ccfec44acbbb.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2024\/09\/402dd1acdc4141a5ae21ccfec44acbbb.jpg","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=16038#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffjournalism.co.uk\/life360\/"},{"@type":"ListItem","position":2,"name":"From Gourmet Meals to Gold Coffins: The Lavish Lives of China&#8217;s Pets"}]},{"@type":"WebSite","@id":"https:\/\/cardiffjournalism.co.uk\/life360\/#website","url":"https:\/\/cardiffjournalism.co.uk\/life360\/","name":"Life360","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffjournalism.co.uk\/life360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/cardiffjournalism.co.uk\/life360\/#\/schema\/person\/eb20d6ca96148f23709360e1ff173fea","name":"Peng Huang","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cardiffjournalism.co.uk\/life360\/#\/schema\/person\/image\/","url":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2026\/03\/avatar-user-1085-1772704396-96x96.jpg","contentUrl":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2026\/03\/avatar-user-1085-1772704396-96x96.jpg","caption":"Peng Huang"},"description":"A journalist from Cardiff University. My passion for storytelling led me to the exciting world of journalism, where I strive to uncover compelling narratives and share them with the world.","sameAs":["https:\/\/www.facebook.com\/profile.php?id=100009938077170","https:\/\/www.instagram.com\/pluto_hpp\/","https:\/\/www.linkedin.com\/in\/pluto-huang-1a2b3c\/","https:\/\/x.com\/huang_pluto"],"url":"https:\/\/cardiffjournalism.co.uk\/life360\/author\/huangp\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/posts\/16038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/users\/1085"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/comments?post=16038"}],"version-history":[{"count":19,"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/posts\/16038\/revisions"}],"predecessor-version":[{"id":16246,"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/posts\/16038\/revisions\/16246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/media\/16150"}],"wp:attachment":[{"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/media?parent=16038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/categories?post=16038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffjournalism.co.uk\/life360\/wp-json\/wp\/v2\/tags?post=16038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}