{"id":9273,"date":"2021-10-27T23:55:51","date_gmt":"2021-10-27T22:55:51","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/life360\/?p=9273"},"modified":"2021-11-03T16:07:07","modified_gmt":"2021-11-03T16:07:07","slug":"welsh-microfinance-gave-us-hope-when-no-one-else-could","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/life360\/welsh-microfinance-gave-us-hope-when-no-one-else-could\/","title":{"rendered":"Welsh microfinance: \u2018Gave us hope when no one else could\u2019"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Purple Shoots is the only microfinance charity that loans in the UK. How have they operated in one of the countries worst affected by the Covid-19 pandemic?<\/h2>\n\n\n\n<p>Holding back her tears, Nicky Stephenson reached over the counter to touch the hand of Purple Shoots founder Karen Davies. The smell of peppermint candles filled the room and the music of Rat Pack from the vintage Blaupunkt radiogram played softly in the background. Looking around her shop she told Karen that she gave her hope when no one else could. Sat in her candle shop in Newbridge, South Wales she explained how the loan from the charity changed her life.&nbsp;<\/p>\n\n\n\n<p>Nicky needed money to give her shop a more professional look and to settle some supplier invoices and overdue rent. She had applied for a credit card, reached out to everyone, even her local MP but no one had been able to help. She eventually put her predicament on Facebook and was referred to Karen.&nbsp;<\/p>\n\n\n\n<p>\u201cPurple Shoots helped us when no one else would, &#8230; if it wasn\u2019t for Purple Shoots we would never have been able to celebrate our first birthday of the business,\u201d said Nicky. \u201cWe are managing to survive and cover all the overheads at the moment. The next step is to hopefully pay myself the first salary at Christmas.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"390\" height=\"487\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1.jpg\" alt=\"\" data-id=\"9854\" data-full-url=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1.jpg\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9854\" class=\"wp-image-9854\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1-240x300.jpg 240w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1-293x366.jpg 293w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><noscript><img decoding=\"async\" width=\"390\" height=\"487\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1.jpg\" alt=\"\" data-id=\"9854\" data-full-url=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1.jpg\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9854\" class=\"wp-image-9854\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1-240x300.jpg 240w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/20210615_152942-768x1024-1-293x366.jpg 293w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/noscript><figcaption class=\"blocks-gallery-item__caption\">(Image credit: Purple Shoots)<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"390\" height=\"488\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n.jpg\" alt=\"\" data-id=\"9825\" data-full-url=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n.jpg\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9825\" class=\"wp-image-9825\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n-240x300.jpg 240w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n-293x367.jpg 293w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><noscript><img decoding=\"async\" width=\"390\" height=\"488\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n.jpg\" alt=\"\" data-id=\"9825\" data-full-url=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n.jpg\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9825\" class=\"wp-image-9825\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n-240x300.jpg 240w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/248780659_450969903031895_6257964936278224455_n-293x367.jpg 293w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/noscript><figcaption class=\"blocks-gallery-item__caption\">(Image credit: NuVo Designs)<\/figcaption><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Starting a business in the middle of a lockdown has been difficult said Nicky, but she is feeling positive as the festive season approaches.<\/figcaption><\/figure>\n\n\n\n<p>The money that Nicky received for her business is defined as a microfinance loan. Microfinance is the provision of financial services such as loans, savings, and insurance to people who are normally excluded from traditional banking services.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/purpleshoots.org\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Purple Shoots<\/a> have been operating for eight years and offer services for people who Karen believes are at the bottom of the economy and left behind. They provide loans, business assistance, and financial advice for people who want to start their own business and or expand their current one more.<\/p>\n\n\n\n<p>\u201cI could see a real gap at the bottom of the market and nobody prepared to fill it,\u201d said Karen.<\/p>\n\n\n\n<p>They help borrowers at the beginning of the loan process to put a plan together or offer support if there is any part of the business they are struggling with.&nbsp;<\/p>\n\n\n\n<p>\u201cSometimes when we do the application process, it&#8217;s clear that there&#8217;s a gap in knowledge, maybe they don&#8217;t know how to market on social media, or maybe they\u2019re not good at accounts,\u201d said Karen. \u201cThen we can either we will help them or put them in touch with somebody we can.\u201d<\/p>\n\n\n\n<p>They lend borrowers up to \u00a33,000 and charge borrowers <a href=\"https:\/\/purpleshoots.org\/loans\/\">14.5% per annum<\/a> (APR 25.19% \u2013 25.91%). So if a borrower has a \u00a32,000 loan over two years, they end up paying \u00a3107.50 per month and a total of \u00a32,580.&nbsp;<\/p>\n\n\n\n<p>This is a much lower rate than many <a href=\"https:\/\/www.moneyhelper.org.uk\/en\/everyday-money\/types-of-credit\/payday-loans-what-you-need-to-know\">payday loans<\/a> which can charge up to 1,500% APR in one year. According to the <a href=\"https:\/\/www.moneysavingexpert.com\/loans\/payday-loans\/\">MoneySavingExpert <\/a>these loans are often handed out irresponsibly and mis-sold to many who couldn\u2019t afford to re-pay them. Many of whom formed part of the financially excluded.<\/p>\n\n\n\n<p>Financial exclusion is broadly defined as a lack of access, and ability to use a wide range of financial services. These services are normally bank accounts, savings, and insurance. Financial exclusion is usually exacerbated by individual and household financial issues.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"410\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-410x1024.jpg\" alt=\"\" class=\"wp-image-9705\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-410x1024.jpg 410w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-120x300.jpg 120w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-770x1925.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-293x733.jpg 293w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><noscript><img decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-410x1024.jpg\" alt=\"\" class=\"wp-image-9705\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-410x1024.jpg 410w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-120x300.jpg 120w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-770x1925.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/F3-infographic-293x733.jpg 293w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Financial inclusion is a key part of <a href=\"https:\/\/gov.wales\/sites\/default\/files\/publications\/2018-11\/money-and-financial-inclusion-strategy_0.pdf\">Welsh Policy development<\/a> as it is estimated that <a href=\"https:\/\/www.wcpp.org.uk\/wp-content\/uploads\/2019\/06\/Indebtedness-in-Wales1.pdf\">16%<\/a> of the population is indebted.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The central and eastern valleys of Rhondda Cynon Taf, Caerphilly, Merthyr Tydfil and Blaenau Gwent have particularly high levels of indebtedness. These areas also coincide with the places that Karen operates and is one of the reasons she set up Purple Shoots<\/p>\n\n\n\n<p><strong>\u201c<\/strong>I worked for nearly 15 years in the financial services industry, and I was fed up with turning down people who shouldn&#8217;t have been turned down,\u201d said Karen. \u201cSo people with good business plans, they didn&#8217;t fit the criteria of whatever organisation I&#8217;ve worked for, usually because they\u2019ve got a bad credit score, or no money to put in.\u201d&nbsp;<\/p>\n\n\n\n<p>For Purple Shoots their biggest issue during the pandemic was always going to be money.&nbsp;<\/p>\n\n\n\n<p>\u201cLots of our clients didn&#8217;t qualify for any of the government support, so couldn&#8217;t pay us,\u201d said Karen. \u201cWe were forced to get repayment holidays, so it meant that our income sort of collapsed.\u201d<\/p>\n\n\n\n<p>They stopped lending in the first lockdown, however as restrictions began lowering in June 2020 demand for their services grew. Karen said that they have seen a surge of people wanting to start a business in spite of the difficult <a href=\"https:\/\/research.senedd.wales\/research-articles\/coronavirus-the-impact-on-the-welsh-economy\/\">economic climate<\/a> in Wales.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cSome of the people who&#8217;ve lost a job during Covid or have been furloughed for so long that they feel unwanted and it&#8217;s given them time maybe to have a rethink, and to look around them and see what&#8217;s needed and start something new,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>Karen explains that whilst they were able to raise the money through external support, it was still a big worry of theirs.<\/p>\n\n\n\n<p>Another issue that presented itself to Purple Shoots during the pandemic was the inability to meet borrowers and explore their reasons for taking out a loan in great depth. Karen explains that a lot of their lending is based upon a relationship with the borrower. Which they couldn\u2019t do in lockdown.&nbsp;<\/p>\n\n\n\n<p>\u201cI&#8217;m worried that that might have meant we made bad decisions because we couldn&#8217;t get all the signals that you get when you meet someone personally,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>This was made even harder when they switched their meetings to online or decided loans through phone calls, which many borrowers were not comfortable with. However, Karen thinks that it is still too early to say as the real impact of these loans will only start to uncover in the next year as we slowly leave the pandemic.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"780\" height=\"439\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n.jpg\" alt=\"\" class=\"wp-image-9857\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n-293x165.jpg 293w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><noscript><img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n.jpg\" alt=\"\" class=\"wp-image-9857\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/175855983_300948991617777_1719030858972698533_n-293x165.jpg 293w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/noscript><figcaption>The loan from Purple Shoots has enabled Ruth to open her shop in Barry (Image credit: Scentsational Cottage)<\/figcaption><\/figure>\n\n\n\n<p>Karen predicts that the pandemic has also made it harder for her to spot potential mistakes being made by the borrowers. The story of someone who had previously loaned from Purple Shoots to open a barber shop, emphasises this well she believes. They had spoken to Business Wales who had told them they could help them find an apprentice. So they went to Karen asking for a loan for another chair and equipment for the apprentice. But Karen asked though if they were busy enough to do that, and it turns out that they weren\u2019t at all. He would have had an apprentice with no hair to actually cut.&nbsp;<\/p>\n\n\n\n<p>Karen had been able to talk them out of a decision that could have really badly affected their business. She predicts that her inability to exercise governance has taken away her chance to spot these blunders before they happen.&nbsp;<\/p>\n\n\n\n<p>Karen was also very impressed at the resilience of her current borrowers also. \u201cI feel that&#8217;s the real strength, that they were determined to survive,\u201d she said. \u201cThey did whatever it took to survive and they didn&#8217;t just throw up their hands in horror and say, nobody&#8217;s helping me they knew they had to help themselves.\u201d<\/p>\n\n\n\n<p>One of Karen\u2019s borrowers who owns a cleaning business had a lot of elderly clients. So when the pandemic limited her ability to visit those customers she thought of new business ventures when she could trade again. She spent the lockdowns developing her own range of environmentally friendly. cleaning products as it was something she had always wanted to do.&nbsp;<\/p>\n\n\n\n<p>\u201cSo if they couldn&#8217;t actually diversify, they were quite resourceful in thinking ahead and planning for something new when they could work again,\u201d said Karen&nbsp;<\/p>\n\n\n\n<p>Ruth Hancock from Scentsational Cottage is another great example of how her borrowers have adapted and diversified, said Karen. Ruth created a website that allows her to post deliveries and also offer a click and collect service.\u00a0<\/p>\n\n\n\n<p>Ruth needed the loan in order to get her cosmetic assessment so she could sell her products legally. Much like Nicky she had tried everywhere to get credit but was constantly turned down due to her credit score.&nbsp;<\/p>\n\n\n\n<p>\u201cPurple Shoots do not work like usual creditors, they listen to your idea, look at your business plan and assess you on your idea and not your past,\u201d said Ruth. \u201cBusiness Wales and Government business programs cant help people like myself, but Purple Shoots did.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"780\" height=\"780\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n.jpg\" alt=\"\" data-id=\"9813\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9813\" class=\"wp-image-9813\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-585x585.jpg 585w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><noscript><img decoding=\"async\" width=\"780\" height=\"780\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n.jpg\" alt=\"\" data-id=\"9813\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9813\" class=\"wp-image-9813\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/107247068_147060047006673_4043592175266987528_n-585x585.jpg 585w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/noscript><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"780\" height=\"780\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n.jpg\" alt=\"\" data-id=\"9814\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9814\" class=\"wp-image-9814\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-585x585.jpg 585w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><noscript><img decoding=\"async\" width=\"780\" height=\"780\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n.jpg\" alt=\"\" data-id=\"9814\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9814\" class=\"wp-image-9814\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/135537617_230017325377611_1714905336096143575_n-585x585.jpg 585w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/noscript><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"780\" height=\"780\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1.jpg\" alt=\"\" data-id=\"9817\" data-full-url=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1.jpg\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9817\" class=\"wp-image-9817\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-585x585.jpg 585w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><noscript><img decoding=\"async\" width=\"780\" height=\"780\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1.jpg\" alt=\"\" data-id=\"9817\" data-full-url=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1.jpg\" data-link=\"https:\/\/cardiffjournalism.co.uk\/life360\/?attachment_id=9817\" class=\"wp-image-9817\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/109176514_150366830009328_3100270850259762057_n-1-585x585.jpg 585w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/noscript><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Ruth produces her soaps and products in her shed or \u2018Cottage\u2019 which she built in her garden. This allowed her to continue production during the lockdowns (Image credit: Scentsational Cottage)<\/figcaption><\/figure>\n\n\n\n<p>Ruth explained that the impact that Purple Shoots has had on her life is astronomical.&nbsp;<\/p>\n\n\n\n<p>\u201cI am now almost out of debt, I own a thriving business, which continues to grow,\u201d said Ruth. \u201cMy mental health is improving due to this and it has enabled our family to adopt a daughter and save another life, just as mine has been.\u201d<\/p>\n\n\n\n<p>In order to see more examples like Ruth\u2019s, Karen believed that \u2018levelling up\u2019 is very important when it comes to microfinance in Wales. To her, it means everyone has the same opportunity.<\/p>\n\n\n\n<p>\u201cThe people that we support, are perfectly capable and good people, but they don&#8217;t have fair access to finance so levelling up would mean them being treated the same,\u201d said Karen. \u201cBut it also means helping those areas that are more deprived, move up onto a level with the others\u201d<\/p>\n\n\n\n<p>Alongside her hopes to \u2018level up\u2019 financial inclusion in Wales, Karen believes a change in the benefits system to better support self-employment is also essential.<\/p>\n\n\n\n<p>\u201cAt the moment, it&#8217;s if you&#8217;re on benefits, it&#8217;s a real discourager to go into self-employment because you have to sort of take the risk and register and sign off from benefits,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>Although Universal Credit does continue, the more you earn the quicker it <a href=\"https:\/\/www.understandinguniversalcredit.gov.uk\/new-to-universal-credit\/universal-credit-and-work\/\">tapers away<\/a>. For every pound you earn over your <a href=\"https:\/\/www.gov.uk\/universal-credit\">work allowance<\/a>, it reduces by 63 pence.&nbsp;<\/p>\n\n\n\n<p>\u201cThat means they can&#8217;t build any reserves in the business, they can\u2019t look for things going wrong,\u201d said Karen. \u201cThat can cause failure sometimes because they get to the point where a piece of machinery fails or a vehicle fails, and they can&#8217;t repair it, and then that&#8217;s the end of the business.\u201d<\/p>\n\n\n\n<p>Karen explains that it also discourages a lot of people in their <a href=\"https:\/\/purpleshoots.org\/self-reliant-groups\/where-are-the-purple-shoots-srgs\/\">self-reliant groups<\/a> who aren\u2019t fully able-bodied. They want to be able to try self-employment and then revert back to benefits if they can&#8217;t do it. Yet if you try it and you lose all your benefits, it&#8217;s such a struggle to get back on, she explained.&nbsp;<\/p>\n\n\n\n<p>\u201cYou have to declare income and then you lose income, it just all works against you,\u201d she said, \u201cSo there\u2019s lots of reasons why the benefits system actually discourages self-employment when it should encourage it.\u201d<\/p>\n\n\n\n<p>Karen believes that the communities in South Wales play a large role in Purple Shoots success as most people hear about the organisation through word of mouth. As when they have loaned to one area they often receive two or three other applicants from the same place.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"780\" height=\"439\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n.jpg\" alt=\"\" class=\"wp-image-9822\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n-293x165.jpg 293w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><noscript><img decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n.jpg\" alt=\"\" class=\"wp-image-9822\" srcset=\"https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n.jpg 780w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n-300x169.jpg 300w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n-770x433.jpg 770w, https:\/\/cardiffjournalism.co.uk\/life360\/wp-content\/uploads\/sites\/8\/2021\/10\/247401423_861323587909328_9208434023238726304_n-293x165.jpg 293w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/noscript><figcaption>Nicky makes candles, wax melts and personalised gifts that she sells in her shop and on social media. (Image credit: NuVo Designs)<\/figcaption><\/figure>\n\n\n\n<p>This sense of community also explains why so many businesses have succeeded explained Karen.&nbsp;<\/p>\n\n\n\n<p>\u201cThere&#8217;s a strong sense of community here so that somebody starts a small business in the community in ways is more likely to be supported by the people around them than maybe in London,\u201d said Karen. \u201cMany people start with the local businesses, then they go on to commit to the community and good things happen often.\u201d&nbsp;<\/p>\n\n\n\n<p>Stories like Ruth\u2019s and Nicky\u2019s show the relationship and strong community spirit that Purple Shoots has tried to foster in South Wales. Borrowers of Purple Shoots have shown the impact that financial inclusion can have in South Wales.<\/p>\n\n\n\n<p>\u201cI never dreamed my business would take off in the way it has,\u201d said Ruth. \u201cI now have a boutique, a professional workshop and am looking to bring Wales\u2019 first couture perfumery and bespoke candle service to life, all this is due to the help I received from Purple Shoots.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet the charity who has been changing the lives of the financially excluded during Covid-19. <\/p>\n","protected":false},"author":600,"featured_media":9878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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