{"id":1517,"date":"2014-02-14T07:37:24","date_gmt":"2014-02-14T07:37:24","guid":{"rendered":"http:\/\/cardiffian.jomec.co.uk\/?p=1517"},"modified":"2014-02-14T07:37:24","modified_gmt":"2014-02-14T07:37:24","slug":"the-apple-of-bmws-eye","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/","title":{"rendered":"The apple of BMW&#039;s eye"},"content":{"rendered":"<p><b>\u00a0BMW 420d M Sport<\/b><a href=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1519 alignright\" alt=\"BMW_1\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_1-1024x768.jpg\" width=\"415\" height=\"311\" \/><noscript><img decoding=\"async\" class=\" wp-image-1519 alignright\" alt=\"BMW_1\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_1-1024x768.jpg\" width=\"415\" height=\"311\" \/><\/noscript><\/a><\/p>\n<ul>\n<li>From \u00a331,280<\/li>\n<li>0-62mph- 7.3 seconds<\/li>\n<li>Top Speed 149mph<\/li>\n<li>Fuel consumption (Combined) 60.1mpg<\/li>\n<li>182bhp<\/li>\n<li>1995cc 16v four-cylinder turbo diesel<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<b>The 4 Series represents a new direction for BMW, a niche market apart from the 3 Series coup\u00e9. But does it justify the rebrand?<\/b><br \/>\nBen Kinsey is a BMW Genius. This is not a self-proclaimed title, but represents the company\u2019s new philosophy in customer service.<br \/>\nThey have followed Apple\u2019s lead in employing highly knowledgeable demonstrators who are not tasked with selling the product. In fact, Ben has no idea how much the cars cost.<br \/>\n\u201cWe are borrowing what Apple are doing and comparing our service to them rather than Mercedes and Audi as we have been doing for years,\u201d he said.<br \/>\n<a href=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1518 alignright\" alt=\"BMW\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW-1024x768.jpg\" width=\"397\" height=\"297\" \/><noscript><img decoding=\"async\" class=\" wp-image-1518 alignright\" alt=\"BMW\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW-1024x768.jpg\" width=\"397\" height=\"297\" \/><\/noscript><\/a><br \/>\nIn keeping with this customer-focussed approach, BMW have recently launched an individual styling option with thousands of colour combinations to choose from.<br \/>\nThe car is taken off the standard production line and sent to a separate workshop for detailing. Ben claims he has never seen two of these cars with the same look.<br \/>\nBen said: \u201dThis particular car will suit your lifestyle needs, we will build one that is perfectly tailored to you.\u201d<br \/>\nThe 4 Series is a new move for BMW, stepping away from the long tradition of 3 Series coup\u00e9s. The pressure on this car to stand out and prove it warrants the complete rebrand should not be underestimated.<br \/>\nBen believes it lives up to expectations: \u201cI was lucky enough to be at the launch at Goodwood, I found it to be fantastically balanced with the dynamic control just about keeping it in check,\u201d he said.<br \/>\nThe 4 Series M Sport Coup\u00e9 has a longer chassis than the 3 Series and sits lower on its haunches. The widest part of the 3 Series is the wing mirrors. On the 4 Series the rear wheel arches flare to the widest point.<br \/>\nLaunch control has been added to cars fitted with a launch control feature to make the drive that little bit more exciting.<br \/>\n<a href=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_5.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1521 alignleft\" alt=\"BMW_5\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_5-1024x768.jpg\" width=\"397\" height=\"294\" \/><noscript><img decoding=\"async\" class=\" wp-image-1521 alignleft\" alt=\"BMW_5\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_5-1024x768.jpg\" width=\"397\" height=\"294\" \/><\/noscript><\/a><br \/>\n\u201cThe dynamic traction control gives that little bit of grip and you\u2019re away, and the new ZF8 sports automatic gearbox is so advanced it is actually faster than the manual.<br \/>\n\u201cWith the old gearbox you could occasionally catch it out, but with this one it seems impossible. You are in the right gear at the right time which result in great improvements in fuel consumption.\u201d<br \/>\nIt is also a lot better equipped than the 3 Series. The iconic BMW corona ring LED headlights come as standard, as does leather upholstery and parking sensors.<br \/>\nOn top of this you get a DAB radio, an M Sport multi-function leather steering wheel and drive performance control. This regulates how the engine and transmission deliver power.<br \/>\nWhen you put the car into ECO PRO mode fuel consumption can be reduced by up to 20 per cent. Accelerator response is significantly softer and the automatic air conditioning runs on energy optimised settings.<br \/>\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"BMW 4 Series review\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/kF7xFRWOLTo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe title=\"BMW 4 Series review\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/kF7xFRWOLTo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript><br \/>\nTrue judgement of the 4 Series will be withheld until the 425bhp M4 is launched in June 2014, but the technological developments and gadgets for petrolheads make for an exciting drive.<br \/>\nBut it\u2019s hard to justify a whole new line alongside the 3 Series, in all honesty it\u2019s a very similar car. There is no doubting the brilliance of the machine, but it makes the two-door BMW saloon less of a rare, sporty alternative.<br \/>\n&nbsp;<br \/>\n<a href=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-1520\" alt=\"BMW_2\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_2-1024x768.jpg\" width=\"1024\" height=\"768\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-1520\" alt=\"BMW_2\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_2-1024x768.jpg\" width=\"1024\" height=\"768\" \/><\/noscript><\/a>\u00a0\u00a0\u00a0 <a href=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_8.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-1522\" alt=\"BMW_8\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_8-1024x768.jpg\" width=\"1024\" height=\"768\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-1522\" alt=\"BMW_8\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_8-1024x768.jpg\" width=\"1024\" height=\"768\" \/><\/noscript><\/a> <a href=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_7.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-1523\" alt=\"BMW_7\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_7-1024x768.jpg\" width=\"1024\" height=\"768\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-1523\" alt=\"BMW_7\" src=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_7-1024x768.jpg\" width=\"1024\" height=\"768\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0BMW 420d M Sport From \u00a331,280 0-62mph- 7.3 seconds Top Speed 149mph Fuel consumption (Combined) 60.1mpg 182bhp 1995cc 16v four-cylinder turbo diesel &nbsp; The 4 Series represents a new direction for BMW, a niche market apart from the 3 Series coup\u00e9. But does it justify the rebrand? Ben Kinsey is a BMW Genius. This is not a self-proclaimed title, but represents the company\u2019s new philosophy in customer service. They have followed Apple\u2019s lead in employing highly knowledgeable demonstrators who are [&hellip;]<\/p>\n","protected":false},"author":248,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[1851],"coauthors":[],"class_list":["post-1517","post","type-post","status-publish","format-standard","hentry","category-longer-reads","tag-car-test-bmw-4-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The apple of BMW&#039;s eye - The Cardiffian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The apple of BMW&#039;s eye - The Cardiffian\" \/>\n<meta property=\"og:description\" content=\"\u00a0BMW 420d M Sport From \u00a331,280 0-62mph- 7.3 seconds Top Speed 149mph Fuel consumption (Combined) 60.1mpg 182bhp 1995cc 16v four-cylinder turbo diesel &nbsp; The 4 Series represents a new direction for BMW, a niche market apart from the 3 Series coup\u00e9. But does it justify the rebrand? Ben Kinsey is a BMW Genius. This is not a self-proclaimed title, but represents the company\u2019s new philosophy in customer service. They have followed Apple\u2019s lead in employing highly knowledgeable demonstrators who are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cardiffian\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-14T07:37:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_1-1024x768.jpg\" \/>\n<meta name=\"author\" content=\"cathyduncan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cathyduncan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cathyduncan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/\",\"name\":\"The apple of BMW&#039;s eye - The Cardiffian\",\"isPartOf\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_1-1024x768.jpg\",\"datePublished\":\"2014-02-14T07:37:24+00:00\",\"author\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/#\/schema\/person\/41c76b1e66d8cf6e57cba8550c3772b1\"},\"breadcrumb\":{\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/#primaryimage\",\"url\":\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_1-1024x768.jpg\",\"contentUrl\":\"http:\/\/cardiffian.jomec.co.uk\/wp-content\/uploads\/2014\/02\/BMW_1-1024x768.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2014\/02\/14\/the-apple-of-bmws-eye\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The apple of BMW&#039;s eye\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/#website\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/\",\"name\":\"The Cardiffian\",\"description\":\"Just another JOMEC Sites Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/#\/schema\/person\/41c76b1e66d8cf6e57cba8550c3772b1\",\"name\":\"cathyduncan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/#\/schema\/person\/image\/d4d0895f6e1f7ccb86d04236a870a18b\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7cd1b1b63598c25c15d3e0d390366ec2ba1c99865b1a23c34339be8c5c396a81?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7cd1b1b63598c25c15d3e0d390366ec2ba1c99865b1a23c34339be8c5c396a81?s=96&d=mm&r=g\",\"caption\":\"cathyduncan\"},\"description\":\"Lecturer, Cardiff University News Journalism MA. 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