{"id":23152,"date":"2018-01-08T16:08:34","date_gmt":"2018-01-08T16:08:34","guid":{"rendered":"http:\/\/jomec.co.uk\/thecardiffian\/?p=23152"},"modified":"2018-01-08T16:08:34","modified_gmt":"2018-01-08T16:08:34","slug":"ethical-clothes-inspired-underground-music","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2018\/01\/08\/ethical-clothes-inspired-underground-music\/","title":{"rendered":"Ethical clothes inspired by underground music"},"content":{"rendered":"<p><span style=\"font-weight: 400\">ONE of the cheapest and best-known clothes shops on most high streets around the country is Primark. <\/span><br \/>\n<span style=\"font-weight: 400\">More than 1,000 people died when a garment factory in Dhaka, Bangladesh collapsed. Many Bangladeshi MPs with links to the garment industry lobby against stricter, and more expensive, building regulation. The factory in Dhaka supplied Primark and other high street shops. <\/span><br \/>\n<span style=\"font-weight: 400\">I feel bad shopping there still, despite knowing about the way that the clothes are made and how the workers are treated. But I shop there, with regret, because it\u2019s cheap and it feels like there is no alternative. <\/span><br \/>\n<span style=\"font-weight: 400\">But a group of boxers have started a new clothing company hoping to fill that gap in the market. Rhetorik Clothing describe themselves as having standout style as well as being \u201cethical as f***\u201d. <\/span><br \/>\n<figure id=\"attachment_23153\" aria-describedby=\"caption-attachment-23153\" style=\"width: 4256px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-23153\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2017\/12\/Model-by-castle.jpg\" alt=\"\" width=\"4256\" height=\"2832\" \/><figcaption id=\"caption-attachment-23153\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-23153\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2017\/12\/Model-by-castle.jpg\" alt=\"\" width=\"4256\" height=\"2832\" \/><\/noscript> Model by castle wearing a white Rhetorik shirt<\/figcaption><\/figure><br \/>\n<span style=\"font-weight: 400\">I meet with Jimmi Sandham, who started the company. He buys me a coffee from a caf\u00e9 in the Castle Arcade, black americano, he has a hot chocolate, while we talk about Rhetorik.<\/span><br \/>\n<span style=\"font-weight: 400\">Jimmi, 26, originally from Devon, came to Wales to study at Cardiff University. He studied literature and philosophy, before doing a masters in creative writing. <\/span><br \/>\n<span style=\"font-weight: 400\">He coaches at the university\u2019s amateur boxing club, where he met Lizzy Bond and Zara Siddique, Rhetorik\u2019s illustrator and graphic artist respectively. Both also at Cardiff University, Ms Bond studies chemistry, Ms Siddique maths and computer science. <\/span><br \/>\n<span style=\"font-weight: 400\">\u201cIt all came about very serendipitously. I always wanted a clothes brand. I had been pondering it for years. Geometric, bold, monochrome \u2014 I always liked that style. I met Lizzy and saw her drawings and thought, we gotta get those on some clothes. Then Zara makes the illustrations printable. You do very fine drawings that look great, that you can\u2019t do as fine in print.\u201d<\/span><br \/>\n<span style=\"font-weight: 400\">Rhetorik\u2019s clothes are supplied by Teemill, a company that produces designs on demand, one by one, and that Jimmi says makes it easy for brands to enter the market without a huge initial investment. <\/span><br \/>\n<figure id=\"attachment_23154\" aria-describedby=\"caption-attachment-23154\" style=\"width: 2813px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-23154\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2017\/12\/Lizzy2.jpg\" alt=\"\" width=\"2813\" height=\"2109\" \/><figcaption id=\"caption-attachment-23154\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-23154\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2017\/12\/Lizzy2.jpg\" alt=\"\" width=\"2813\" height=\"2109\" \/><\/noscript> Lizzy Bond wearing a black Rhetorik shirt<\/figcaption><\/figure><br \/>\n<span style=\"font-weight: 400\">\u201c[A company] started by students is not going to take the world in a year. But we\u2019re in it for the long run. We\u2019re not the fastest growing business in Cardiff, but it\u2019s launching, slowly but surely. We\u2019ve had sales in Australia and Europe. On the High Street these jackets would cost \u00a3100 each, but we can still keep it a reasonable price because for us it\u2019s more about people than the money, that\u2019s more important.\u201d<\/span><br \/>\n<span style=\"font-weight: 400\">They don\u2019t want to just use Teemill forever, and Jimmi tells me about the company\u2019s aspirations for the future. They are for example looking at making clothes out of some of the thousands of tents that are left at festivals every summer, planning to use tent skins to make a range of colourful raincoats, ponchos, and waterproof bags. <\/span><br \/>\n<span style=\"font-weight: 400\">\u201cAccessories should be ethical too. Glitter is a big thing in the underground music scene, but glitter is a microplastic and very harmful. So it would be good to make biodegradable glitter. And biodegradable sequins, for disco nights that are environmentally friendly. They would last a lifetime, but not 10,000 years in the ecosystem. That\u2019s for next year, some of our aspirations, hopefully the first quarter of next year.\u201d <\/span><br \/>\n<span style=\"font-weight: 400\">Rhetorik advertise their clothes as \u201cethical as f***\u201d. Jimmi tells me: \u201cA lot of brands are too scared to use that word. Sure, I couldn\u2019t tell my gran about it, and you wouldn\u2019t want children to see those words. But some people get offended by seeing the word \u00a0but aren\u2019t offended by children working 13 or even 18 hours a day in factories making clothes. So we are using the word to start a dialogue.\u201d<\/span><br \/>\n<span style=\"font-weight: 400\">\u201cI would like everything to be ethical, but it\u2019s just not possible for every single thing to be. I would have to check these jeans that I\u2019m wearing, I\u2019m not sure. These trainers are though, for sure. But we didn\u2019t check if this coffee is fairtrade. <\/span><br \/>\n<span style=\"font-weight: 400\">\u201cYou have to find the balance and look at both sides. Absolutely no environmental impact or risk of child labour is impossible. We want to offer the market something that at the moment is few and far between.\u201d<\/span><br \/>\n<span style=\"font-weight: 400\">The whole production is climate neutral and ethically accredited: the factories that make their clothes are powered by wind and solar power, and all the clothes are made from 100 per cent organic cotton.<\/span><br \/>\n<span style=\"font-weight: 400\">\u201cThe fashion industry is notorious for its image, putting image over people. I think you have to care about the people first. For others the money is more important than the people.\u201d<\/span><br \/>\n<span style=\"font-weight: 400\">But Jimmi tells me they have a twofold motivation: ethics and style. <\/span><br \/>\n<span style=\"font-weight: 400\">The style they use throughout all of their clothes is geometric, bold, and monochrome prints. They make hoodies, shirts, and jumpers, with either their logo or a drawing of a wolf. <\/span><br \/>\n<span style=\"font-weight: 400\">\u201cWe make clothes that people like the look of. People just like the clothes.\u201d<\/span><br \/>\n<span style=\"font-weight: 400\">Inspired by the underground music scene, Rhetorik get a lot of support from house, techno, drum \u2019n\u2019 bass and grime DJs and producers wearing their clothes. <\/span><br \/>\n<span style=\"font-weight: 400\">\u201cRhetorik is very much established in Cardiff, and we get a lot of support in Cardiff. Shopping with a local brand is valuable. We\u2019ve had a lot of support from different music brands in Cardiff.\u201d<\/span><br \/>\n<span style=\"font-weight: 400\">Some of the names he mentions that are wearing their clothes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nu:Tone, drum \u2018n\u2019 bass producer from Cambridge signed to Hospitality Records<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Submerge, Cardiff underground bass music collective<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Breathe, aka Jack Darwin, Cardiff minimal techno DJ <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Martin Jones, Cardiff based singer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Rhetorik has been in business for just less than a year, and will celebrate their one year birthday at the beginning of February with a \u201cbig party for all our friends and friends of friends\u201d. <\/span><br \/>\n<span style=\"font-weight: 400\">\u201cIt feels surreal, to have launched something that people actually like and are showing interest in. I was on the bus the other day and I saw somebody, somebody that I had never met before, wearing a Rhetorik t-shirt. I\u2019m hoping to see more and more people in Cardiff wearing our clothes.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ONE of the cheapest and best-known clothes shops on most high streets around the country is Primark. More than 1,000 people died when a garment factory in Dhaka, Bangladesh collapsed. Many Bangladeshi MPs with links to the garment industry lobby against stricter, and more expensive, building regulation. The factory in Dhaka supplied Primark and other high street shops. I feel bad shopping there still, despite knowing about the way that the clothes are made and how the workers are treated. [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":23153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[113],"tags":[5301,1932,5302,5303],"coauthors":[],"class_list":["post-23152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-clothes","tag-fashion","tag-rhetorik","tag-underground-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ethical clothes inspired by underground music - The Cardiffian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2018\/01\/08\/ethical-clothes-inspired-underground-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethical clothes inspired by underground music - The Cardiffian\" \/>\n<meta property=\"og:description\" content=\"ONE of the cheapest and best-known clothes shops on most high streets around the country is Primark. More than 1,000 people died when a garment factory in Dhaka, Bangladesh collapsed. Many Bangladeshi MPs with links to the garment industry lobby against stricter, and more expensive, building regulation. The factory in Dhaka supplied Primark and other high street shops. I feel bad shopping there still, despite knowing about the way that the clothes are made and how the workers are treated. 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