{"id":34528,"date":"2019-03-08T14:03:56","date_gmt":"2019-03-08T14:03:56","guid":{"rendered":"http:\/\/jomec.co.uk\/thecardiffian\/?p=34528"},"modified":"2019-03-08T14:03:56","modified_gmt":"2019-03-08T14:03:56","slug":"make-up-brush-business-takes-barry-sisters-to-no-10","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/make-up-brush-business-takes-barry-sisters-to-no-10\/","title":{"rendered":"Make-up brush business takes Barry sisters to No. 10"},"content":{"rendered":"<p><span data-contrast=\"auto\">SELF-MADE millionaire sisters from Barry were invited to 10 Downing Street yesterday to celebrate International Women\u2019s Day\u00a0with the Prime Minister.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<figure id=\"attachment_34613\" aria-describedby=\"caption-attachment-34613\" style=\"width: 440px\" class=\"wp-caption alignright\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-34613 size-portrait\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/Spectrum-Sisters-440x550.jpg\" alt=\"\" width=\"440\" height=\"550\" \/><figcaption id=\"caption-attachment-34613\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-34613 size-portrait\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/Spectrum-Sisters-440x550.jpg\" alt=\"\" width=\"440\" height=\"550\" \/><\/noscript> Sophie and Hannah Pycroft outside Number 10 yesterday. Pic @hpycroft Instagram.<\/figcaption><\/figure><br \/>\n<span data-contrast=\"auto\">The reception, hosted by Theresa May, saw Hannah and Sophie\u00a0<\/span><span data-contrast=\"auto\">Pycroft<\/span><span data-contrast=\"auto\">\u00a0rub shoulders with other successful UK businesswomen and beauty moguls Charlotte\u00a0<\/span><span data-contrast=\"auto\">Tilbury<\/span><span data-contrast=\"auto\">, Ashley James and\u00a0<\/span><span data-contrast=\"auto\">Sharmadean<\/span><span data-contrast=\"auto\">\u00a0Reid.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cIt felt amazing to be\u00a0<\/span><span data-contrast=\"auto\">recognised<\/span><span data-contrast=\"auto\">\u00a0for International Women&#8217;s Day celebrations at No.10, especially as the invitation came out the blue. It was even more special and an unexpected pat on the back which is always lovely,\u201d said Sophie.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The sisters received the invitation on Monday, and at first thought it was a fake.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cWe never thought five years ago when we were in the garage in\u00a0<\/span><span data-contrast=\"auto\">Barry<\/span><span data-contrast=\"auto\">\u00a0we would be stood outside No.10 having our picture taken and mingling with the top 100 businesswomen and entrepreneurs in the UK.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The sisters donned bright pink and orange outfits on the day, receiving a compliment from\u00a0<\/span><span data-contrast=\"auto\">Mrs<\/span><span data-contrast=\"auto\">\u00a0May on their great suits.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cShe loved them, that lady does like a statement\u00a0<\/span><span data-contrast=\"auto\">shoe<\/span><span data-contrast=\"auto\">\u00a0so we thought she&#8217;d appreciate a bit of a sassy suit,\u201d said Sophie.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">After getting over their initial feelings of imposter syndrome, the sisters spent the day mingling and networking with other business women.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cWe had to go through security and leave our phones by the front door &#8211; the actual black No.10 door which was surreal to walk through.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cAfter that we wandered up a grand staircase with photographs of all the past PMs on the wall, we think it&#8217;s the yellow one from Love Actually! So that was really fun.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The sisters are very pleased they were able to represent Welsh businesswomen on the day and left Number 10 \u201cbuzzing.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The celebration of UK women in business came ahead of a report released by the government today claims that up to \u00a3250bn could be added to the UK economy if women if women started and scaled new businesses at the same rate as men.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cThe event gave the PM an opportunity to have a conversation with female entrepreneurs, business women and bankers to see what the government can do to help encourage more women into business,\u201d said 10 Downing Street.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The report, conducted by Alison Rose, highlights how bias within the UK finance community is also a major barrier for women launching their own businesses.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The report said: \u201cLess than 1% of UK venture funding goes to all-female teams and just 4% of deals.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cThis is a complex issue, but not one that we should skirt as it is frequently mentioned by female entrepreneurs who feel they are judged to be less competent than their male peers.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Sophie and Hannah launched their mermaid and unicorn themed make-up brushes in 2014. Spectrum Collections is now worth \u00a312m.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The sisters were both working as freelancers in the creative industry when they decided to set up the brand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cB<\/span><span data-contrast=\"none\">eing based in South Wales meant that creative jobs are really scarce, even more so if you actually want to get paid,\u201d said Sophie.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">Without an investor, the sisters decided to continue working freelance while working on developing their products in a garage in Barry.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">\u201cThe first two years were really hard, and we didn&#8217;t take a wage so we could re-invest our own cash back into the business to steadily grow.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">Sophie said Instagram really helped boost the sales of their products in the early days, meaning they spent only\u00a0\u00a390 of their \u00a3100 marketing budget for the first year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">\u201cWe\u00a0think of Instagram as our shop window, so we try and keep it looking as fresh and on brand as we possibly can.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">\u201cIt&#8217;s the best way to communicate with our followers and we share quite a lot of behind the scenes and our own thoughts and brand developments on Instagram too.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">In the past year, the sisters have launched multiple collaborations with Disney, featuring characters like Snow White, Mickey Mouse, and The Little Mermaid on their make-up brushes and accessories.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">The sisters also launched a pop-up store on Carnaby Street, London, at the end of 2018. The store was a pink haven of individual accessories and even played host to a vegan caf\u00e9.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">The brand is cruelty free and vegan, a decision taken by the animal loving sisters as part of their own personal belief and lifestyle choices.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"none\">\u201cWe&#8217;re always working to reduce waste in our packaging and streamline production so we can tread lightly on our planet.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Take a closer look at our new Mickey Mouse collection in action \ud83d\udda4\u2728 Have you got your hands on this chic collection yet babes? <a href=\"https:\/\/t.co\/lixyVNFFmd\">https:\/\/t.co\/lixyVNFFmd<\/a><br \/>Tell us your fave product so far \ud83d\udc47\ud83c\udffc\u2764\ufe0f<a href=\"https:\/\/twitter.com\/hashtag\/spectrumbrushes?src=hash&amp;ref_src=twsrc%5Etfw\">#spectrumbrushes<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/mickeymouse?src=hash&amp;ref_src=twsrc%5Etfw\">#mickeymouse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/disney?src=hash&amp;ref_src=twsrc%5Etfw\">#disney<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/crueltyfree?src=hash&amp;ref_src=twsrc%5Etfw\">#crueltyfree<\/a> <a href=\"https:\/\/t.co\/cW8oHrnc1H\">pic.twitter.com\/cW8oHrnc1H<\/a><\/p>\n<p>&mdash; spectrumbrushes (@Spectrumbrushes) <a href=\"https:\/\/twitter.com\/Spectrumbrushes\/status\/1103624382998552577?ref_src=twsrc%5Etfw\">March 7, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SELF-MADE millionaire sisters from Barry were invited to 10 Downing Street yesterday to celebrate International Women\u2019s Day\u00a0with the Prime Minister.\u00a0 The reception, hosted by Theresa May, saw Hannah and Sophie\u00a0Pycroft\u00a0rub shoulders with other successful UK businesswomen and beauty moguls Charlotte\u00a0Tilbury, Ashley James and\u00a0Sharmadean\u00a0Reid.\u00a0 \u201cIt felt amazing to be\u00a0recognised\u00a0for International Women&#8217;s Day celebrations at No.10, especially as the invitation came out the blue. It was even more special and an unexpected pat on the back which is always lovely,\u201d said Sophie.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":152,"featured_media":34529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,3,113],"tags":[6528,144,919,6529,6530,6531,1932,6532,6453,6533,6534,6535,6536,4197,927],"coauthors":[],"class_list":["post-34528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barry","category-news","category-uncategorised","tag-bankers","tag-barry","tag-business","tag-business-women","tag-downing-street","tag-entrepreneurs","tag-fashion","tag-girlboss","tag-instagram","tag-makeup","tag-prime-minister","tag-spectrum-collections","tag-spectrum-sisters","tag-theresa-may","tag-women"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make-up brush business takes Barry sisters to No. 10 - The Cardiffian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/make-up-brush-business-takes-barry-sisters-to-no-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make-up brush business takes Barry sisters to No. 10 - The Cardiffian\" \/>\n<meta property=\"og:description\" content=\"SELF-MADE millionaire sisters from Barry were invited to 10 Downing Street yesterday to celebrate International Women\u2019s Day\u00a0with the Prime Minister.\u00a0 The reception, hosted by Theresa May, saw Hannah and Sophie\u00a0Pycroft\u00a0rub shoulders with other successful UK businesswomen and beauty moguls Charlotte\u00a0Tilbury, Ashley James and\u00a0Sharmadean\u00a0Reid.\u00a0 \u201cIt felt amazing to be\u00a0recognised\u00a0for International Women&#8217;s Day celebrations at No.10, especially as the invitation came out the blue. It was even more special and an unexpected pat on the back which is always lovely,\u201d said Sophie.\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/make-up-brush-business-takes-barry-sisters-to-no-10\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cardiffian\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-08T14:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/20190308_105512000_iOS-e1552043897103.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lydia Stephens\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lydia Stephens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/make-up-brush-business-takes-barry-sisters-to-no-10\/\",\"url\":\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/make-up-brush-business-takes-barry-sisters-to-no-10\/\",\"name\":\"Make-up brush business takes Barry sisters to No. 10 - 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It was even more special and an unexpected pat on the back which is always lovely,\u201d said Sophie.\u00a0 [&hellip;]","og_url":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/make-up-brush-business-takes-barry-sisters-to-no-10\/","og_site_name":"The Cardiffian","article_published_time":"2019-03-08T14:03:56+00:00","og_image":[{"width":599,"height":448,"url":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/20190308_105512000_iOS-e1552043897103.jpg","type":"image\/jpeg"}],"author":"Lydia Stephens","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lydia Stephens","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/make-up-brush-business-takes-barry-sisters-to-no-10\/","url":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/make-up-brush-business-takes-barry-sisters-to-no-10\/","name":"Make-up brush business takes Barry sisters to No. 10 - 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