{"id":34876,"date":"2019-03-08T18:31:40","date_gmt":"2019-03-08T18:31:40","guid":{"rendered":"http:\/\/jomec.co.uk\/thecardiffian\/?p=34876"},"modified":"2019-03-08T18:31:40","modified_gmt":"2019-03-08T18:31:40","slug":"crafty-plan-to-crowd-fund-new-bar-pays-off-in-penbarth","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/crafty-plan-to-crowd-fund-new-bar-pays-off-in-penbarth\/","title":{"rendered":"Crafty plan to crowd-fund new bar\u00a0pays off in Penarth"},"content":{"rendered":"<p><span data-contrast=\"auto\">PENARTH residents Adam <\/span><span data-contrast=\"auto\">Edinborough<\/span><span data-contrast=\"auto\"> and Rhys Watkins<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">owners of Crafty Devil Brewery,\u00a0<\/span><span data-contrast=\"auto\">are <\/span><span data-contrast=\"auto\">set\u00a0<\/span><span data-contrast=\"auto\">to open a new bar in their hometown after crowd-funding over \u00a37,000 in one weekend. \u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Manager Ewan Moore, 32, from Bridgend said:\u00a0<\/span><span data-contrast=\"auto\">\u201cWe haven\u2019t got big money behind us<\/span><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><span data-contrast=\"auto\">we\u2019re not a massive company<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cW<\/span><span data-contrast=\"auto\">e\u2019re small but we\u2019re also\u00a0fiercely independent and fiercely proud about Cardiff &#8211; and our beer of course.<\/span><span data-contrast=\"auto\">\u201d <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Crafty Devil started five years ago when Rhys and Adam opened their first cellar in Canton. Before that they had been brewing the beer in their garden shed.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Last year they opened their bar, Beelzebub&#8217;s, in the centre of Cardiff.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-34900\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-1024x768.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-770x578.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-1536x1152.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-2048x1536.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-293x220.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-1400x1050.jpg 1400w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-34900\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-1024x768.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-1024x768.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-770x578.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-1536x1152.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-2048x1536.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-500x375.jpg 500w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-293x220.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2019\/03\/IMG_5053-1400x1050.jpg 1400w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/noscript><\/span><br \/>\n<span data-contrast=\"auto\">James\u00a0Easterbrooke, 32, from Cardiff, is a manager at Beelzebub\u2019s: \u201cAdam and Rhys are very humble, down to earth guys.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cThey encourage the staff\u2019s personality come through. They want us to take the time to stop and chat to the people in the bar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cWhat\u2019s good is the customers have a say in what sort of stuff we do in the bar. We say do you want a jukebox? No? Alright then.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Crafty Devil pays its staff the real living minimum wage and are in the process of unionising all their venues.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cWorking for large chains you don\u2019t feel like they appreciate you and it\u2019s nice to feel like you are part of an idea,\u201d said James.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Although Beelzebub\u2019s has only been open a year, Rhys and Adam felt it was time to expand \u2013 they had used crowd-funding before and thought that it would be a good way to raise the money they needed for the new bar.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cWe were as surprised as anyone that we raised the money so quickly; it was a pretty crazy weekend,\u201d said Ewan.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Anyone who contributed to the crowd-fund gets every single penny back as a bar tab plus 10% discount for life.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cRhys\u00a0and Adam\u00a0are obviously from Penarth originally; they grew up there and so\u00a0it&#8217;s\u00a0partly romantic, a homecoming but also it&#8217;s partly business sense.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cPenarth is changing, if you look at the high street it is changing from shops to more independent bars and restaurants.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Even with the right staff, the right location and the best beer, the most important part of a crowd-funded community bar is the customers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">David Hills, 38, from Bridgend, was off work after recently shattering both his feet in an accident and has enjoyed getting the chance to spend a bit more time at Beelzebub\u2019s: \u201cI come for the staff and the beer; I couldn\u2019t say which is better. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">\u201cToday, I brought this beer in for the guys behind the bar to try.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Dave Johnston, 62, from Cardiff said: \u201cIt\u2019s a nice little place, they play blues music sometimes which is nice; it\u2019s more relaxed than other bars in town because you don\u2019t get the classic lager louts.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The aim is to create the same kind of atmosphere at the new bar in Penarth.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">Ewan said they were already getting to know the local community. \u201cWe are in talks with community groups across Penarth and when we <\/span><span data-contrast=\"auto\">open,<\/span><span data-contrast=\"auto\"> we should already have a good group of regulars.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">The new bar is set is to open on April 1 &#8211; you can find more in the Crafty Devil\u00a0<a href=\"https:\/\/www.facebook.com\/craftydevilcellarpenarth\/?__tn__=K-R&amp;eid=ARC4tKDdOGaPYgVkTjtOpH4ypd5L9RnTlEDdiNHAlKB4reD6NO1oWFkuJb2x18XYgX_rRsQCCn83OXis&amp;fref=mentions&amp;__xts__[0]=68.ARDVyRMmtmmC1tUwcp5tuIQh9Ab-WanNuoPZiI_GrqCSFv1Yn4f624S1kUkmbG5pF9PSAW-2_P4_SFyRCl4QP6s6PfzCLRQLYsqJBxhM0ardqvL0dGul-d2T4A2_TQToifiShLd25hTv9mBdBW0W09Tro_qp6wEf9dupV4vDc8LoE5ndJoCjLwmDoxezE-tIFAO7RLSYQGASRC8TseuzvqvOqNQv9VS-5D_XN6p42Q8Rq2C612x2jY34h136x1F-TrQ4dyWn4q_kRmLKgmcs-lwqSwfIMJ0PHB1ICpMgObXaBq6YUWckQmjlN9CGyx6Y1XdYQd4-1d3VOTwgcut14_0DfUokzpXp_G4\">Facebook<\/a>.<\/span><br \/>\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"Cellar Penarth Crowd-funder Launch\" width=\"1200\" height=\"675\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/m8ud3oXzSi4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe title=\"Cellar Penarth Crowd-funder Launch\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/m8ud3oXzSi4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PENARTH residents Adam Edinborough and Rhys Watkins,\u00a0owners of Crafty Devil Brewery,\u00a0are set\u00a0to open a new bar in their hometown after crowd-funding over \u00a37,000 in one weekend. \u00a0\u00a0 Manager Ewan Moore, 32, from Bridgend said:\u00a0\u201cWe haven\u2019t got big money behind us\u00a0and\u00a0we\u2019re not a massive company.\u00a0 \u201cWe\u2019re small but we\u2019re also\u00a0fiercely independent and fiercely proud about Cardiff &#8211; and our beer of course.\u201d \u00a0 Crafty Devil started five years ago when Rhys and Adam opened their first cellar in Canton. Before that [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":34897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[111,40,113],"tags":[1916,1291,358,227,149,2243,181,2297],"coauthors":[],"class_list":["post-34876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-drink","category-going-out","category-uncategorised","tag-bar","tag-cardiff-2","tag-city-centre","tag-community","tag-craft-beer","tag-local","tag-penarth","tag-union"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crafty plan to crowd-fund new bar\u00a0pays off in Penarth - The Cardiffian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2019\/03\/08\/crafty-plan-to-crowd-fund-new-bar-pays-off-in-penbarth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crafty plan to crowd-fund new bar\u00a0pays off in Penarth - The Cardiffian\" \/>\n<meta property=\"og:description\" content=\"PENARTH residents Adam Edinborough and Rhys Watkins,\u00a0owners of Crafty Devil Brewery,\u00a0are set\u00a0to open a new bar in their hometown after crowd-funding over \u00a37,000 in one weekend. \u00a0\u00a0 Manager Ewan Moore, 32, from Bridgend said:\u00a0\u201cWe haven\u2019t got big money behind us\u00a0and\u00a0we\u2019re not a massive company.\u00a0 \u201cWe\u2019re small but we\u2019re also\u00a0fiercely independent and fiercely proud about Cardiff &#8211; and our beer of course.\u201d \u00a0 Crafty Devil started five years ago when Rhys and Adam opened their first cellar in Canton. 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