Bluebirds<\/a> play worse football over the years.<\/p>\n\n\n\n\u201cOver the last 20 years, Cardiff have operated at Championship level or higher, so for a lot of fans, and the generation below me, that\u2019s the level that they\u2019ve seen,” said Keith.<\/p>\n\n\n\n
\u201cBut I\u2019ve seen relegation fights where if we finished at the bottom of the old Fourth Division, what\u2019s now League Two, we could have been kicked out of the League altogether. With that in mind I\u2019m still a bit \u2018glass half-full\u2019 about the club if you like.<\/p>\n\n\n\n
\u201cThere have been worse times for the club, but the expectations now are a lot higher. My view of Cardiff\u2019s natural level in football is that we are a moderate-to-good Championship team. We are not a Premier League team. I know we have had two recent visits there, but we don\u2019t have the infrastructure, solidity and consistency of a Premier League team. But we could be.\u201d<\/p>\n\n\n\n
Keith believes that because of the promising catchment area, potential for stadium expansion, and national desire for a top-flight club in the area, Cardiff City, rather than rivals Swansea City, have the potential to be the region\u2019s next club to enter the Premier League again.<\/p>\n\n\n\n
In Keith\u2019s view the lack of forward thinking by the club\u2019s board, and particularly club owner and majority shareholder Vincent Tan, has stunted the ambitions of the club and has hurt relationships with the supporters.<\/p>\n\n\n\n
\u201cI\u2019ve been in a meeting which is on the public record, and when someone asked the chairman: \u201cwhat is the strategy for the club?\u201d they said they hadn\u2019t got one,” said Keith.<\/p>\n\n\n\n
Since Vincent Tan came on board in 2010, he has become the sole decision-maker at the club.<\/p>\n\n\n\n
When asked if that was a healthy owner-fan relationship, Keith\u2019s answer was emphatic.<\/p>\n\n\n\n
\u201cNo, it can\u2019t be healthy. This isn\u2019t a disrespectful comment it\u2019s a factual one; we have an owner with no real knowledge of football. When he came to the club, the money he put in was brilliant, but when he changed the kit colour because \u201cred is lucky\u201d, he had failed to understand British football fan culture. He didn\u2019t understand and he didn\u2019t care.<\/p>\n\n\n\n
\u201cAs far as he was concerned, the people who turned up for games were customers, like people you would see going to the cinema. People who didn\u2019t like the club weren\u2019t able to say: \u201cWell I don\u2019t like it, so I\u2019ll go watch Bristol City or Newport or Swansea\u201d. 90% of the fans can\u2019t do that. You can\u2019t just switch an allegiance. And the casual fans who can do that disappear when you drop into the Championship.\u201d<\/p>\n\n\n\n
Despite his concerns about the club\u2019s ownership, Keith believes the downturn in the club\u2019s form is only temporary. One of the key factors in this optimism is the appointment of Cardiff\u2019s new manager, Steve Morison.<\/p>\n\n\n\n
\u201cI\u2019m very pleased with the appointment. It fits in with what I hope will be a longer-term strategy of investing in youth coupled with a \u201cspine\u201d of more experience. Give him time to embed a new system of play until January, then you\u2019ve got the opportunity to bring in other players or potentially a new manager in the role,” said Keith.<\/p>\n\n\n\n
\u201cI don\u2019t want them to go back to a Mick McCarthy or a Neil Warnock. The same old names, who do a short-term job and then get sacked.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Supporters’ Trust chairman Keith Morgan criticises the club’s board for lack of foresight, but sees the appointment of Steve Morison as a positive move KEITH MORGAN has been supporting Cardiff City since 1962, and while he admits that the club are struggling for form now, he\u2019s seen the Bluebirds play worse football over the years. \u201cOver the last 20 years, Cardiff have operated at Championship level or higher, so for a lot of fans, and the generation below me, that\u2019s […]<\/p>\n","protected":false},"author":749,"featured_media":54854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[94,4],"tags":[],"coauthors":[7305],"class_list":["post-54836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","category-sport"],"yoast_head":"\n
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