{"id":69842,"date":"2022-12-19T23:56:58","date_gmt":"2022-12-19T23:56:58","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/?p=69842"},"modified":"2023-09-17T23:03:39","modified_gmt":"2023-09-17T22:03:39","slug":"food-banks-charity-shops-and-inflated-baskets-the-realities-of-christmas-in-a-cost-of-living-crisis","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2022\/12\/19\/food-banks-charity-shops-and-inflated-baskets-the-realities-of-christmas-in-a-cost-of-living-crisis\/","title":{"rendered":"Food banks, charity shops and inflated baskets: The realities of Christmas in a cost-of-living crisis"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>\u2018I\u2019ve had to explain to my kids that Santa\u2019s been really busy this year so they might not get as much as they\u2019ve asked for\u2019<\/strong><\/p>\n\n\n\n<p>CHRISTMAS might not be merry for everyone this year with the cost-of-living crisis in full swing.<\/p>\n\n\n\n<p><a href=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2022\/12\/13\/so-what-is-inflation-and-how-does-it-affect-the-cost-of-living-crisis\/\">Inflation<\/a> has risen by nearly 11% over the past year, fuel and energy prices are through the roof, <a href=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2022\/12\/13\/10000-people-fed-by-cardiff-foodbank-in-six-months-and-plenty-more-predicted\/\">food bank usage is growing<\/a> and <a href=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2022\/12\/13\/widespread-strikes-to-continue-over-christmas-as-unions-left-with-no-alternative\/\">industrial action<\/a> is widespread.<\/p>\n\n\n\n<p>Even as people continue to turn to discount retailers and own-brand ranges, the cost of Christmas will prove difficult to meet.<\/p>\n\n\n\n<p><em>The Cardiffian<\/em> takes a look at just how much Christmas 2022 could set a small family back, as well as hearing the realities of those who are struggling to get by.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:600\"><strong>The dinner<\/strong><\/h2>\n\n\n\n<p>As food inflation has risen over the last 21 months, the cost of a Christmas dinner for a family-of-four has reached \u00a331, according to <a href=\"https:\/\/www.kantar.com\/uki\/inspiration\/fmcg\/2022-wp-hint-of-xmas-relief-for-uk-consumers-as-grocery-inflation-dips-for-first-time-in-21-months#:~:text=The%20cost%20of%20a%20traditional,for%20take%2Dhome%20grocery%20sales.\">researchers<\/a><em>.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1024x683.jpg\" alt=\"\" class=\"wp-image-70112\" style=\"width:553px;height:370px\" width=\"553\" height=\"370\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1400x933.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920.jpg 1920w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1024x683.jpg\" alt=\"\" class=\"wp-image-70112\" style=\"width:553px;height:370px\" width=\"553\" height=\"370\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920-1400x933.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-dinner-g4fe155208_1920.jpg 1920w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong>A traditional Christmas dinner.<\/strong><br>Credit: Pixabay<\/figcaption><\/figure><\/div>\n\n\n<figure class=\"wp-block-embed alignright is-type-wp-embed is-provider-datawrapper wp-block-embed-datawrapper\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"12 months of food and drink price rises (%)\u00a0\" src=\"about:blank\" data-lazy-src=\"https:\/\/datawrapper.dwcdn.net\/7k2Po\/1\/#?secret=DbNKn5d5Mx\" data-secret=\"DbNKn5d5Mx\" scrolling=\"no\" frameborder=\"0\" height=\"460\"><\/iframe><noscript><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"12 months of food and drink price rises (%)\u00a0\" src=\"https:\/\/datawrapper.dwcdn.net\/7k2Po\/1\/#?secret=DbNKn5d5Mx\" data-secret=\"DbNKn5d5Mx\" scrolling=\"no\" frameborder=\"0\" height=\"460\"><\/iframe><\/noscript>\n<\/div><\/figure>\n\n\n\n<p>Using Tesco, the grocery market leader, and sticking to own-label products we have priced up a budget version of this four person festive meal.<\/p>\n\n\n\n<p>The first question was to define what counts as a <em>traditional <\/em>dinner, something which varies between households.<\/p>\n\n\n\n<p>Fortunately, YouGov <a href=\"https:\/\/yougov.co.uk\/topics\/consumer\/articles-reports\/2020\/12\/17\/what-do-britons-have-their-christmas-dinner\">asked Brits<\/a> this question in 2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-480x1024.png\" alt=\"\" class=\"wp-image-69893\" style=\"width:313px;height:667px\" width=\"313\" height=\"667\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-480x1024.png 480w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-141x300.png 141w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-770x1643.png 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-720x1536.png 720w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-960x2048.png 960w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-293x625.png 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5.png 1060w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-480x1024.png\" alt=\"\" class=\"wp-image-69893\" style=\"width:313px;height:667px\" width=\"313\" height=\"667\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-480x1024.png 480w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-141x300.png 141w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-770x1643.png 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-720x1536.png 720w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-960x2048.png 960w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5-293x625.png 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/hQb34-cost-of-christmas-dinner-2022-vs-2021-5.png 1060w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>They found that turkey is the meat of choice for 54% of people while we chose the top 10 most popular sides to make up the remainder of the plate.<\/p>\n\n\n\n<p>Starters, desserts and drinks have not been included while pack rather than portion sizes have been priced, since shoppers cannot rip open a bag of 12 Yorkshires if they only want six. &nbsp;&nbsp;<\/p>\n\n\n\n<p>We then applied the 12 month food and drink inflation rate of 16.5% to estimate 2021 prices and found that the price of this dinner had increased by over \u00a34 during this period.<\/p>\n\n\n\n<p>The expectation would be that discount supermarkets would vastly undercut this cost. However, the cost of the same basket at ALDI was only a pound less.<\/p>\n\n\n\n<p>This is perhaps a sign of the times, where even the discounters are struggling to drive a harder bargain than the big chains they have squeezed over the years. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The tree<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Along with the dinner, a Christmas tree is a key part of the festivities and is the centrepiece of the decorations.<\/p>\n\n\n\n<p>Whether you buy an artificial one or a real Norwegian spruce, there can be a significant outlay involved.<\/p>\n\n\n\n<p>Of course, for those who have already dug the previous years\u2019 plastic one out of the loft then there is no need to spend big.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1024x683.jpg\" alt=\"\" class=\"wp-image-70149\" style=\"width:645px;height:430px\" width=\"645\" height=\"430\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-500x333.jpg 500w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1400x933.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920.jpg 1920w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1024x683.jpg\" alt=\"\" class=\"wp-image-70149\" style=\"width:645px;height:430px\" width=\"645\" height=\"430\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1024x683.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-300x200.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-770x513.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1536x1024.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-500x333.jpg 500w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1155x770.jpg 1155w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-370x247.jpg 370w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-293x195.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920-1400x933.jpg 1400w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/christmas-g5ac4238f5_1920.jpg 1920w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong>Christmas trees rarely come cheap<\/strong>.<br>Credit: Pixabay<\/figcaption><\/figure><\/div>\n\n\n<p>But for those who normally buy a fresh tree then they may feel they have little choice but to get another.<\/p>\n<\/div><\/div>\n\n\n\n<p>In Cardiff, it could cost between \u00a325 and \u00a360 to buy a six foot tree depending on what type.<\/p>\n\n\n\n<p>Jamie Brown, 43, has sold trees for the past nine years outside the Ffynnon Wen pub in Thornhill. <\/p>\n\n\n\n<p>He says his business, A-G Christmas Trees, which he runs with his wife Kim, has been feeling the pinch in recent months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"501\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-1024x501.png\" alt=\"\" class=\"wp-image-69895\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-1024x501.png 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-300x147.png 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-770x377.png 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-293x143.png 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min.png 1344w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-1024x501.png\" alt=\"\" class=\"wp-image-69895\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-1024x501.png 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-300x147.png 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-770x377.png 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min-293x143.png 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Jamie-and-Kim-A-G-min.png 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong>Jamie and Kim Brown sell a range of trees at the Ffynnon Wen car park<\/strong>.<br>Credit: A-G Christmas Trees<\/figcaption><\/figure>\n\n\n\n<p>\u201cWholesale costs have gone up for us and haulage and fuel prices have been affected and are having a big impact on our costs,\u201d he said.<\/p>\n\n\n\n<p>\u201cWe tried to keep costs the same as previous years but eventually we had to put our prices up.<\/p>\n\n\n\n<p>&#8220;This hasn\u2019t affected demand and hasn\u2019t appeared to affect how much people are willing to pay. Most people are expecting to pay more,\u201d Mr Brown said.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:600\"><strong>The presents<\/strong><\/h2>\n\n\n\n<p>With a tree comes the need for gifts to put under it.<\/p>\n\n\n\n<p>For many families this year, the types of presents afforded in previous years may be out of reach. For parents especially, it is a difficult reality to accept.<\/p>\n\n\n\n<p>Working out how to put a smile on their children\u2019s faces this year, at an affordable price, seems to be a common theme of the festivities.<\/p>\n\n\n\n<p>The outcome of this is reflected in Amazon\u2019s bestselling toys and games list. It is dominated by card and board games which tend to cost less than large play sets or video game consoles.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"513\" height=\"567\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2021-Toys.jpg\" alt=\"\" class=\"wp-image-69902\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2021-Toys.jpg 513w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2021-Toys-271x300.jpg 271w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2021-Toys-293x324.jpg 293w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><noscript><img decoding=\"async\" width=\"513\" height=\"567\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2021-Toys.jpg\" alt=\"\" class=\"wp-image-69902\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2021-Toys.jpg 513w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2021-Toys-271x300.jpg 271w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2021-Toys-293x324.jpg 293w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong><span style=\"text-decoration: underline\">Amazon&#8217;s top toys of 2021:<\/span> <\/strong><br><strong>1.&nbsp;<em>L.O.L. Surprise! Movie Magic Studios <\/em>(\u00a3129.99)<br>2.&nbsp;<em>Little Live Pets: Gotta Go Turtle <\/em>(\u00a332.99)<br>3.&nbsp;<em>Squeekee the Balloon dino <\/em>(\u00a369.99)<br>4.&nbsp;<em>LEGO Supermario bros Luigi set <\/em>(\u00a334.99)<br>5.&nbsp;<em>Paw Patrol transforming paw patroller <\/em>(\u00a359.99)<\/strong>  <br>Credit: Amazon<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2022-Toys.jpg\" alt=\"\" class=\"wp-image-69903\" style=\"width:323px;height:401px\" width=\"323\" height=\"401\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2022-Toys.jpg 501w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2022-Toys-242x300.jpg 242w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2022-Toys-293x364.jpg 293w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2022-Toys.jpg\" alt=\"\" class=\"wp-image-69903\" style=\"width:323px;height:401px\" width=\"323\" height=\"401\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2022-Toys.jpg 501w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2022-Toys-242x300.jpg 242w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/2022-Toys-293x364.jpg 293w\" sizes=\"(max-width: 323px) 100vw, 323px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong><span style=\"text-decoration: underline\">Amazon&#8217;s top toys of 2022:<\/span><\/strong> <br><strong>1.&nbsp;<em>Herd Mentality <\/em>board game (\u00a315.99)<br>2.&nbsp;<em>Asmodee <\/em>card game (\u00a39.00)<br>3.&nbsp;<em>It\u2019s Bananas<\/em> game (\u00a321.99)<br>4.&nbsp;<em>Crayola <\/em>washable markers (\u00a35.00)<br>5.&nbsp;<em>SUSSED: Would You Rather? <\/em>card game (\u00a38.99)<\/strong> <br>Credit: Amazon<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><em>The Cardiffian <\/em>compared the current top five products in that list with last December\u2019s and found a gulf between the prices.<\/p>\n\n\n\n<p>The most expensive toy in that list last Christmas was the <em>L.O.L. Surprise! Movie Magic Studios <\/em>set which came in at \u00a3129.99.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Toy-prices.jpg\" alt=\"\" class=\"wp-image-69911\" style=\"width:433px;height:254px\" width=\"433\" height=\"254\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Toy-prices.jpg 733w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Toy-prices-300x176.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Toy-prices-293x172.jpg 293w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Toy-prices.jpg\" alt=\"\" class=\"wp-image-69911\" style=\"width:433px;height:254px\" width=\"433\" height=\"254\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Toy-prices.jpg 733w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Toy-prices-300x176.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Toy-prices-293x172.jpg 293w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/noscript><\/figure><\/div>\n\n\n<p>Compare that to this year and you will find that <em>It\u2019s Bananas! The Monkey Game for Kids, Teens, and Tipsy Adults <\/em>takes the crown at a more modest \u00a321.99. &nbsp;<\/p>\n\n\n\n<p>The cheaper nature of 2022\u2019s most in-demand toys suggests a change in shoppers\u2019 habits as they try to make ends meet.<\/p>\n\n\n\n<p>Despite these changes in behaviour, the total costs of the above, and what many would count as the bare necessities of Christmas, could still hit triple figures for a four person family.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:600\">The reality<\/h2>\n\n\n\n<p>For one mother, this year has been harder than ever.<\/p>\n\n\n\n<p>Kath Whyte, 35, has two boys aged six and nine. She works in a supermarket and says she often struggles to deliver the sort of Christmas that she wants to.<\/p>\n\n\n\n<p>\u201cNormally, I get through it by working overtime and getting a bit of help from my family,\u201d she said.<\/p>\n\n\n\n<p>\u201cThis year\u2019s been the toughest yet. My mam and dad are really feeling it with the cost of their mortgage doubling so I can\u2019t ask them for the same level of help.<\/p>\n\n\n\n<p>&#8220;My bills have gone up too and I\u2019m looking in charity shops for presents. I\u2019ve had to explain to my kids that Santa\u2019s been really busy this year so they might not get as much as they\u2019ve asked for,\u201d Ms Whyte added.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Charity-shop.png\" alt=\"\" class=\"wp-image-69919\" style=\"width:459px;height:383px\" width=\"459\" height=\"383\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Charity-shop.png 493w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Charity-shop-300x251.png 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Charity-shop-293x245.png 293w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Charity-shop.png\" alt=\"\" class=\"wp-image-69919\" style=\"width:459px;height:383px\" width=\"459\" height=\"383\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Charity-shop.png 493w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Charity-shop-300x251.png 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Charity-shop-293x245.png 293w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong>People are turning to charity shops to buy their Christmas presents<\/strong>. <br>Credit: Google<\/figcaption><\/figure><\/div>\n\n\n<p>For others who are struggling to even put food on the table and pay their bills, the thought of spending tens to hundreds of  pounds on gifts, trees and a huge dinner is hard to imagine.<\/p>\n\n\n\n<p>And they may feel there are few places to turn to for help if they want their families to enjoy some Christmas cheer.<\/p>\n\n\n\n<p>Cardiff Foodbank is one such place. According to Emma Shepherd, the food bank\u2019s project manager, volunteers have been putting together gift bags alongside food parcels over the festive period.<\/p>\n\n\n\n<p>\u201cWe&#8217;ve been really fortunate this year with lots of businesses wanting to volunteer with us,\u201d she said.<\/p>\n\n\n\n<p>\u201cThey&#8217;ve been collecting Christmas supplies and coming into the warehouse to make up festive bags for us, so people visiting the food bank will get a bag of Christmas goodies to go alongside their standard food parcel.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-1024x768.jpeg\" alt=\"Managers and volunteers at the Cardiff Food bank warehouse\" class=\"wp-image-69418\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-1024x768.jpeg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-300x225.jpeg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-770x578.jpeg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-1536x1152.jpeg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-2048x1536.jpeg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-500x375.jpeg 500w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-293x220.jpeg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-1400x1050.jpeg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-1024x768.jpeg\" alt=\"Managers and volunteers at the Cardiff Food bank warehouse\" class=\"wp-image-69418\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-1024x768.jpeg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-300x225.jpeg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-770x578.jpeg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-1536x1152.jpeg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-2048x1536.jpeg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-500x375.jpeg 500w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-293x220.jpeg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2022\/12\/Food-bank-warehouse-1-2-1400x1050.jpeg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong>Emma Shepherd (left) alongside other volunteers at Cardiff Foodbank. <\/strong><br>Credit: The Cardiffian<\/figcaption><\/figure>\n\n\n\n<p>Ms Shepherd also talked of the change in demographic of people using the service.<\/p>\n\n\n\n<p>\u201cWe are seeing people that we didn&#8217;t really see in the past. For example, pensioners who have worked and provided for themselves and their families all their lives but now just don&#8217;t have enough to live on,\u201d she said.<\/p>\n\n\n\n<p>\u201cThe cost-of-living has risen so much and they just can&#8217;t stretch their budgets any further. Our stats from October showed a 42% increase on this time last year and we&#8217;re expecting that increase to get even higher as the winter really kicks in.<\/p>\n\n\n\n<p>&#8220;Just today, in a two-hour session, we&#8217;ve fed 94 people. These are numbers that we&#8217;ve never seen before.&#8221;<\/p>\n\n\n\n<p>Ms Shepherd thanked the public for their support and praised the overwhelming response to their winter collection at Tesco stores in Cardiff, where more than 10 tonnes of food was collected in three days.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"cy\" dir=\"ltr\">Diolch Caerdydd | Thank you Cardiff<br><br>Fe wnaethoch chi roi cyfraniad anhygoel 10227.9 cilogram o fwyd a darpariaethau ynystod ein Casgliadau Bwyd Gaeaf Tesco.<br><br>You donated an incredible 10227.9 kg of food and provisions during our Tesco winter food collections.<br><br>\ud83d\udc9a\ud83d\udc9a\ud83d\udc9a <a href=\"https:\/\/t.co\/oOkJeIapZW\">pic.twitter.com\/oOkJeIapZW<\/a><\/p>&mdash; Cardiff Foodbank (@CardiffFoodbank) <a href=\"https:\/\/twitter.com\/CardiffFoodbank\/status\/1600131796334653440?ref_src=twsrc%5Etfw\">December 6, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>\u201cDemand for our services&nbsp;is at an all-time&nbsp;high and we&#8217;re expecting that to rise even further, so this volume of food is vital to allow us to continue supplying emergency food to people in the city,\u201d she said.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To find your nearest food bank or donation point in Cardiff, as well as warm spaces, food pantries and food markets, click <a href=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2022\/12\/13\/everything-you-need-to-know-to-survive-the-cost-of-living-crisis\/\">here<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u2018I\u2019ve had to explain to my kids that Santa\u2019s been really busy this year so they might not get as much as they\u2019ve asked for\u2019<\/p>\n","protected":false},"author":910,"featured_media":70149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8175,14],"tags":[1291,3657,1516,7841,1165],"coauthors":[8084],"class_list":["post-69842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cost-of-living-crisis-in-cardiff","category-longer-reads","tag-cardiff-2","tag-cardiff-foodbank","tag-christmas","tag-cost-of-living-crisis","tag-tesco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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