{"id":93791,"date":"2025-02-21T16:37:23","date_gmt":"2025-02-21T16:37:23","guid":{"rendered":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/?p=93791"},"modified":"2025-02-25T12:55:53","modified_gmt":"2025-02-25T12:55:53","slug":"people-are-coming-back-to-us-greengrocer-selling-produce-so-local-it-comes-from-his-pown-street","status":"publish","type":"post","link":"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/2025\/02\/21\/people-are-coming-back-to-us-greengrocer-selling-produce-so-local-it-comes-from-his-pown-street\/","title":{"rendered":"&#8216;People are coming back to us&#8217;: Greengrocer selling produce so local it comes from his own street"},"content":{"rendered":"\n<p><strong>Rainbow Fresh Produce is set to become the only greengrocer in Llandaff North<\/strong>&nbsp;<\/p>\n\n\n\n<p>A NEW greengrocer set to open in Llandaff North will sell products from other independent local businesses to provide an alternative to big supermarket chains.&nbsp;<\/p>\n\n\n\n<p>When Rainbow Fresh Produce opens on College Road on March 1 it will be the only greengrocers in Llandaff North. <\/p>\n\n\n\n<p>The shop will be selling milk from a dairy in Barry, bread from a bakery in Cardiff, flowers from Six Bells Nursery in Pontypridd and eggs from farms across south and mid-Wales.&nbsp;It will even sell jams made by someone who lives on the same street as owner Jonathan Morgan.<\/p>\n\n\n\n<p>&nbsp;\u201cI consider myself sort of a native,\u201d said Mr Morgan, who has lived in Llandaff North for 20 years.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-1024x1024.jpg\" alt=\"\" class=\"wp-image-93857\" style=\"width:509px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-1024x1024.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-1536x1536.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-2048x2048.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-585x585.jpg 585w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-900x900.jpg 900w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-1400x1400.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-1024x1024.jpg\" alt=\"\" class=\"wp-image-93857\" style=\"width:509px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-1024x1024.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-300x300.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-100x100.jpg 100w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-770x770.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-1536x1536.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-2048x2048.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-293x293.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-390x390.jpg 390w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-585x585.jpg 585w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-900x900.jpg 900w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250221_151439-min-1400x1400.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong>Jonathan Morgan is opening Rainbow Fresh Produce on March 1.<\/strong> Credit: Hannah Walton-Hughes<\/figcaption><\/figure>\n\n\n\n<p>\u201cPeople locally know I live nearby and I\u2019ll see them socially as well.&nbsp; People stop when they see me in here, neighbours come and introduce themselves.&nbsp;<\/p>\n\n\n\n<p>Mr Morgan, 36, has run Rainbow Fresh Produce for a year, beginning as a market stall at the nearby pub, The Railway.<\/p>\n\n\n\n<p>\u201cThe business was started in this area,\u201d Mr Morgan said.&nbsp;<\/p>\n\n\n\n<p>\u201cIt means a lot to a person to have an independent business. The large supermarkets could lose a handful of customers, and it makes no difference to them.<\/p>\n\n\n\n<p>\u201cBut buying my eggs, say, from an independent farm locally, that\u2019s a difference for them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"767\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-1024x767.jpg\" alt=\"\" class=\"wp-image-93860\" style=\"width:498px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-1024x767.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-770x577.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-1536x1150.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-2048x1534.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-293x219.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-1400x1049.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-1024x767.jpg\" alt=\"\" class=\"wp-image-93860\" style=\"width:498px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-1024x767.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-300x225.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-770x577.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-1536x1150.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-2048x1534.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-293x219.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094133-1-min-1400x1049.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong>Rainbow Fresh Produce will be on College Road in Llandaff North<\/strong>. Credit: Hannah Walton-Hughes<\/figcaption><\/figure>\n\n\n\n<p>\u201cAt a big corporation, you could go in there every day of the week, and you\u2019d never see the same member of staff or the same person.&nbsp;<\/p>\n\n\n\n<p>\u201cPeople like the thought that they are supporting someone local. They sort of adopt you, in a way.\u201d <\/p>\n\n\n\n<p>Dan Reed has run his business from home in Llandaff North for 12 years, making chilli products, sauces, jams and preserves. Mr Morgan&#8217;s new shop will be selling his products. &nbsp;<\/p>\n\n\n\n<p>\u201cI think it\u2019s great,\u201d said Mr Reed. \u201cThe range of products that he\u2019s looking at having is phenomenal.<\/p>\n\n\n\n<p>\u201cI think the beauty of having a small independent shop is that if there are particular items that customers are looking for, then Jonathan would be more amenable to looking to stock them than the big shops.\u201d&nbsp;<\/p>\n\n\n\n<p>Mr Morgan knows it can be a difficult time for independent businesses but he has built up goodwill in the community, which he hopes will support him.  <\/p>\n\n\n\n<p>\u201cCustomers have to buy something first before they know your stuff is good. And getting the initial sale at the beginning can be very difficult,\u201d he said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"689\" loading=\"lazy\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-1024x689.jpg\" alt=\"\" class=\"wp-image-93863\" style=\"width:608px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-1024x689.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-300x202.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-770x518.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-1536x1033.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-2048x1378.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-293x197.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-1400x942.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-1024x689.jpg\" alt=\"\" class=\"wp-image-93863\" style=\"width:608px;height:auto\" srcset=\"https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-1024x689.jpg 1024w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-300x202.jpg 300w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-770x518.jpg 770w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-1536x1033.jpg 1536w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-2048x1378.jpg 2048w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-293x197.jpg 293w, https:\/\/cardiffjournalism.co.uk\/thecardiffian\/wp-content\/uploads\/sites\/9\/2025\/02\/20250220_094109-2-min-1400x942.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><strong>Mr Morgan has refurbished the premises to open Rainbow Fresh Produce Credit<\/strong>: Hannah Walton-Hughes<\/figcaption><\/figure>\n\n\n\n<p>One of the reasons his service is popular in the area is because he offers a free delivery service, which will continue alongside the shop.<\/p>\n\n\n\n<p>He also hopes to keep his prices lower than nearby supermarkets. &nbsp;<\/p>\n\n\n\n<p><strong>Approximate price of shop products:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oranges &#8211; six for \u00a32<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Mangoes &#8211; 80p<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Boxes of six chicken eggs &#8211; \u00a32<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Boxes of six duck eggs &#8211; \u00a34<\/strong><\/li>\n<\/ul>\n\n\n\n<p>College Road resident Carolyn Ford will be supporting him.<\/p>\n\n\n\n<p>\u201cThe only shop we\u2019ve got that\u2019s close is Lidl. We will support Jonathan as much as we can,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>Mr Morgan hopes the use of \u2018Rainbow\u2019 in the shop\u2019s name will also promote inclusivity in the community: \u201cAnyone is welcome to buy here. Anyone is welcome to work here,\u201d he said.<\/p>\n\n\n\n<p>\u201cMy young son came up with that name. When I first started buying stuff, he was only little, and he said \u2018all the colours remind me of a rainbow\u2019. So we went for that.&#8221; &nbsp;<\/p>\n\n\n\n<p>Mr Morgan believes that despite tough times for the economy, people want to support local businesses instead of major chains these days.<\/p>\n\n\n\n<p>\u201cI think there\u2019s a resurgence now,\u201d he said. &nbsp;<\/p>\n\n\n\n<p>\u201cPeople are coming back to us, having had the supermarkets dominating for so long. Independent business are&nbsp;making a comeback.&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rainbow Fresh Produce\u2019s\u00a0opening times will be Monday to Sunday, 8am to 5.30pm.<\/strong>\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Fruit, vegetables, eggs, dairy products and even flowers will be on offer at Rainbow Fresh Produce\u00a0<\/p>\n","protected":false},"author":1219,"featured_media":93793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[230,3,5],"tags":[9034,399,231,6204,1638],"coauthors":[8793],"class_list":["post-93791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-llandaff-north","category-news","category-where-you-live","tag-greengrocers","tag-independent-business","tag-llandaff-north","tag-local-business","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;People are coming back to us&#039;: Greengrocer selling produce so local it comes from his own street - The Cardiffian<\/title>\n<meta name=\"robots\" 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