Fraud investigations into Chinese influencers surged by a staggering 217% in 2024, exposing the widespread fabrication of reality for profit....
China’s 1.5-trillion-yuan influencer economy projects an image of effortless wealth. However, behind these colossal figures lies high-intensity labour, sleep deprivation,...
While influencer marketing dominates the digital age, platforms are increasingly banning creators for peddling fabricated content. In an industry ruthlessly...
Over 60% of Chinese youth now aspire to become influencers. Yet, beneath the glamour, algorithmic pressures and MCN assembly lines...
Why is veganism framed as part of the anti-woke backlash, and who benefits from turning a diet into a political weapon?
Outrage-driven ‘woke’ content around veganism is being amplified for engagement and profit. How exactly is the attention economy turning this into revenue?
Plant-based markets are expanding, posing economic challenges to traditional meat industries. Could economic interests and industry lobbying be driving anti-vegan narratives?
Research shows that Chinese students face many challenges when seeking mental health support in the UK. What are their experiences when asking for help?
Research shows that only one third of Chinese students in the UK with mental health issues seek support services. Why does this happen, and what should universities do to support them?
More than 100,000 Chinese students are studying in the UK and one in six facing mental health challenges. Is UK doing enough to support the mental health of Chinese students?
Third culture kids might have won the lottery when it comes to travel, mobility, and freedom, but what happens when nowhere feels like home?
From friendships to dating, those who moved countries as kids often think twice before letting others in. What happened to their emotional attachment?