Fraud investigations into Chinese influencers surged by a staggering 217% in 2024, exposing the widespread fabrication of reality for profit....
Joined6 October 2023
Articles8
While influencer marketing dominates the digital age, platforms are increasingly banning creators for peddling fabricated content. In an industry ruthlessly...
From curated personas to the pressures of product endorsements, influencers are walking a tightrope between staying authentic and maximizing earnings....
The rapidly growing social media advertising market presents huge opportunities, yet it also brings challenges for influencers balancing fame, ethics,...
China’s 1.5-trillion-yuan influencer economy projects an image of effortless wealth. However, behind these colossal figures lies high-intensity labour, sleep deprivation,...
Over 60% of Chinese youth now aspire to become influencers. Yet, beneath the glamour, algorithmic pressures and MCN assembly lines...
From fake followers to sponsored scandals, dives deep into the moral minefield of influencer marketing The media’s reporting on influencer...
Delve into the UK's innovative approach to sustainability and community building through the Library of Things and Repair Cafés, and explore their potential impact in China.