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Elinor Griffiths
Joined11 October 2021
Articles5
A Multimedia Journalist interested in literature, film, social justice and philosophy.

“People want something that looks real”: the credibility of influencer marketing

Elinor Griffiths·28 September 2022
The ASA have launched a webpage to expose influencers and brands. How do brands keep authenticity at the heart of their marketing strategy?

“It’s a challenging industry”: the training of fitness influencers

Elinor Griffiths·28 September 2022
Many fitness influencers don't have any qualifications despite claiming to be an expert. Is there a need for regulations and training for social media influencers?

“Music is an international language”: The revival of the Welsh language through modern music

Elinor Griffiths·16 May 2022
A local Welsh musician has gone viral on Tiktok for rapping drill music in the Welsh language. As more alternative...

“It’s all so fake”: the motivations behind becoming an influencer

Elinor Griffiths·28 September 2022
Many people have been negatively impacted by images used on social media. Are fitness influencers serving their readers best interests at heart?

Instagram vs reality: the ethical responsibilities of fitness influencing

Elinor Griffiths·28 September 2022
Fitness influencers have been criticised for promoting unhealthy body image. How realistic is it for them to deliver ethical content on social media?

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