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Joshua Mulford
Joined6 October 2024
Articles2
I'm a student journalist at Cardiff University, specialising in cultural and humanitarian journalism.

Unpaid, underrepresented, overlooked: Black influencers in the UK creator economy

Joshua Mulford·19 September 2025
The UK’s creator economy is booming, but why are Black influencers still facing barriers to fair pay, visibility, and opportunity?

Well Now You Know Podcast

Joshua Mulford·19 September 2025
Welcome to Well Now You Know, the podcast that celebrates the journeys of young people of colour who’ve built successful businesses. 

Latest

Escaping the Algorithmic ‘Iron Cage’: The Systemic Ethical Crisis and Restructuring of China’s Influencer Economy

The State of Chinese Influencers: Sleepless Nights and Value Restructuring Under the Algorithmic Iron Cage

Walking the Ethical Tightrope: The Crisis of Authenticity and the Path to Redemption in Influencer Marketing

Escaping the Algorithmic Cage: A Highly Educated Influencer’s Struggle Between Traffic and Authenticity

War on woke: How veganism became a weapon in Britain’s culture wars

Attention economy turns veganism into outrage bait

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