Welsh language is struggling to meet the government's aims of 1 million speakers. How might new genres in Welsh help to reverse this decline?
Does rugby’s intense and storied drinking culture stay with its older players long after their final competitive match?
What happens when young players are introduced to rugby culture through the clubhouse before they’re even old enough to drink?
As more young women enter embalming, their videos challenge gender bias in China’s deathcare. Can a make-up brush on Douyin...
Over 25 million videos online show nothing more than whispering, brushing, or tapping sounds. How have creators of these unusual videos helped people fall asleep?
More young people now rely on whispering videos from online creators to fall asleep. But is this virtual intimacy making real relationships harder?
The Irish rap group Kneecap proved music can make a minority language cool. Can the Welsh language learn from their playbook and turn up the volume?
Can Rugby players truly balance elite performance and the demands of sport with the pressures of rugby’s drinking tradition?
More young Chinese are studying deathcare despite silence and stigma. What compels them to embrace a job so few dare to name?
Chinese embalmers are using Douyin to show their daily work. Will this quiet visibility finally reduce the stigma around deathcare?
One in three people in the UK struggles with insomnia, and many now turn to whispering or tapping videos for relief. How is this YouTube trend helping them sleep?
As stable, prestigious jobs are long seen as the reward for education, what motivates some Chinese graduates to resign and pursue a different life?












