Cardiff City promotes their football skills in Malaysian grass-roots campaign.
Malaysia may be the key to financial and athletic success for Bluebirds (Photo from Cennyd Bowles)
Cardiff City is the first UK football club to start an initiative to improve football connections and promote unity with other cultures of the world.
Cardiff City’s 1Malaysia campaign is set to endorse their passion of football, spreading their knowledge and expertise with football teams across Malaysia, beginning with a Cardiff City Academy in Kuala Lumpur.
Last year Malaysian businessman Tan Sri Vincent Tan and Datuk Chan Tien Ghee, current chairman of Cardiff City, became one of the biggest shareholders of the club, paying off some of the club’s substantial debt.
Cardiff City has historical debts of £40m and without the Premiership their future remains unclear. With its Malaysian financial backing, this endeavor seeks to alleviate City’s downtrodden image and promote the Welsh team as a true opponent on the field.
Tien Ghee tells WalesOnline, “We have sponsored the football club through Malaysia.
“It shows we hold Cardiff dearly in our hearts.”