The winner of the Wales Blog Awards will be announced next week, with the inclusion of a food and drink category for the first time.
The awards acknowledge a move by the public to trusting blogs over reviews in recognised publications.
It may be food for thought for restaurant critics that the majority of people we spoke to fail to read reviews before dining out, preferring to rely on personal recommendations like blogs.
Oliver Hurley, of shortlisted blog Pint of 45, disagreed, “I think a lot of people still have an inherent trust in reading things in print, in newspapers and in magazines.
“In order to be able to write you have to have a certain level or expertise, and a credibility which blogs don’t have.”