Last Thursday, the Millennium Stadium sign, which has welcomed rugby fans to Cardiff for the last 15 years, was taken down ready for the rugby ground’s rebirth as the Principality Stadium next January.
The Welsh Rugby Union has partnered with the Cardiff-based building society in a 10-year, multi-million pound naming rights deal, which will bring increased investment into the community game across Wales.
Group sales and marketing manager of the WRU, Craig Maxwell explains: “Principality wanted a marketing tool which was very Welsh, but travelled, and there’s nothing better than the Millennium Stadium.”
He reassures fans that the way the ground looks, feels and reacts will not change, and hopes spectators will continue to enjoy the experience provided by one of the world’s best-loved stadiums.