Two Cardiff based entrepreneurs are rebranding their eco-friendly business alongside the new pressure of raising twins
The eco-friendly juices with their new look and logo (Credit: Karina)
Maciek Kacprzyk and Karina Sudenyte formed their business Get Wonky in a bid to end unnecessary food wastage. They were backed by Big Ideas Wales, an initiative which supports local businesses. However, Get Wonky has rebranded and is now known as Flawsome!.
The company changed its logo and name, but their ethos remains the same.
“At Flawsome! we transform imperfect fruit into perfect juices,” Karina said. “We craft juices from discarded fruit and vegetables and exist to create a world that doesn’t waste food needlessly.”
The Welsh Government reported that Wales reduced food waste by 12% between 2009 and 2015 and the government are planning to further reduce waste. The Flawsome! partners contribute to this movement by strictly using discarded fruit. Growers do not routinely use damaged fruit with a less than perfect appearance.
Maciek (left) and Karina (right) posing with their original brand Get Wonky (Credit: Karina)
Maciek and Karina’s partnership has a double meaning; they are also in a long-term relationship. Karina said the dynamic can bring about its difficulties but added there were plenty of advantages to being in business with your other half. She specifically noted the trust and honesty they share which makes their business run smoothly. The relationship intensified when Maciek and Karina became the parents of twins.
“I just returned for my final year at uni, so you may imagine it is not that easy to multitask. However, the kids have motivated me and given me more strength to move forward and create a better future for them,” Karina said.
The partners have big plans for the future of Flawsome!.
“Over the next five years, we are planning to donate one million bottles to charities that helps families all around the UK,” Karina said. “We must spread the message about food waste to as many people as possible.”