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Extinction Rebellion protest on Black Friday: “Stop buying into consumerism”
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Extinction Rebellion protest on Black Friday: “Stop buying into consumerism”

Chelsea Davies·
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·3 December 2019

City-wide protests demanded an end to Black Friday as state of planetary emergency is declared by European Parliament and leading climate change experts

Protesters from Extinction Rebellion Students Cardiff marching from Queen Street to the St David’s Centre.

On 28 November 2019, the European Parliament announced that the earth is in a state of climate emergency.

The parliament declared a global climate and environmental crisis, urging all EU countries to commit to zero greenhouse gas emissions by 2050. They believe it is essential to reduce all carbon emissions by 55% by 2030. 

The vote was passed following warnings from climate scientists that the earth had potentially already crossed a series of tipping points. This is when the effects of global warming become irreversible.

In the wake of this news, Extinction Rebellion Students Cardiff marched in the city against Black Friday, protesting consumerism, fast-fashion and the devastating impact that the production, transportation and distribution of discounted purchases have on the health of the planet. 

Dozens of climate protesters took to the streets of Cardiff, marching from the statue of Aneurin Bevan on Queen Street to the St David’s Shopping Centre where they held a ‘die-in’ – a form of protest in which participants simulate being dead – on the second floor among shoppers. 

The protesters took up the chant “planet not profit” as they marched against Black Friday.
The die-in held in St David’s Shopping Centre to represent the death of nature due to the effects of climate change.
The Extinction Rebellion Students Cardiff die-in among shoppers attracted a number of curious passersby eager to learn about the protests.

“It’s mainly about mass consumption, not necessarily about Black Friday, but the idea itself is just another way of unhealthily encouraging people to shop,” said Matt Tomlin, protest organiser and leader of Extinction Rebellion Students Cardiff, “This is really detrimental for the environment and the biosphere, Black Friday didn’t exist until about five years, we don’t need it.” 

Indeed, in the United Kingdom, fast-fashion is a leading cause of climate change with 300,000 tonnes of textiles finding their way to landfills each year. Annually, this is £140m worth of clothing. Protest groups like Extinction Rebellion say Black Friday is the busiest shopping day of the year as retailers slash prices in a bid to increase pre-Christmas sales, encouraging a harmful, throw-away culture.

Live at the die-in being held in the St David's Centre. Extinction Rebellion is protesting against the harmful effects of consumerism made worse by Black Friday. #planetnotprofit Cardiff Extinction Rebellion Caerdydd

Posted by AltCardiff on Friday, 29 November 2019
Live at the die-in being held in the St David’s Centre. Extinction Rebellion is protesting against the harmful effects of consumerism made worse by Black Friday. 

Live at the Cardiff Extinction Rebellion Caerdydd Black Friday protests in the St David's Centre. #planetnotprofit

Posted by AltCardiff on Friday, 29 November 2019
Live at the Cardiff Extinction Rebellion Caerdydd Black Friday protests in the St David’s Centre.

One protester, who asked to remain anonymous at last week’s demonstration, said, “We need to stop buying into consumerism before we f**k up the planet for good.”

Fraser Bolitho, a member of the Extinction Rebellion Students Cardiff said, “A lot of people don’t realise that 10% of the greenhouse gas emissions come from the fast fashion industry and this is why we are here today, to bring their attention to this issue.”

Earlier in the day, the group also held a Green Friday Rebel Market at The Hayes to provide an escape from the consumerist frenzy. This event was the latest in a series of demonstrations that Extinction Rebellion has staged in Cardiff. A mass climate strike was held in September and the group previously blocked a main road in the city centre for three days, protesting the lack of government action regarding the climate crisis.

To keep up with Extinction Rebellion Students Cardiff, find them on Facebook and Twitter where they regularly share details upcoming events.

Tags
black fridayClimate ChangeExtinction RebellionPlanet Not Profit
Chelsea Davies
Writer, blogger and postcard enthusiast.
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