The new Cardiff bakery brightening up the pandemic with its array of artisan treats

A new bakery in Canton has successfully opened, brightening the doom and gloom of the pandemic one cake at a time

Shop owners smiling behind their counter.
Let Them See Cake owners Gareth and Ryan featuring Lilah, the giraffe made by local business, Broken Hare (credit: Let Them See Cake).

A lot of businesses have faced hardship during the pandemic. However, one Canton bakery
has defied the odds by opening a new shop selling in-house baked goods and products all hand crafted by local businesses.

Let Them See Cake was previously tucked away above Pettigrew Bakery, offering sugar-craft classes and custom celebration cakes. Since closing in March due to the virus, the business has decided to expand by re-opening in a new premises next door – all decked out in unmissable rainbow pastels.

The bakery located on Cowbridge Road East, was established in 2017 by international award-winner Gareth Davies and managing director Ryan Rowe. As well as cakes and mouth-watering treats, their eye-catching new shop sells cards, dried flower bouquets, cake toppers and more, all locally sourced.

Ryan says, “It’s something a bit unique, especially this side of the city. There’s not a huge
amount of places in Cardiff that do lovely Macarons.”

One customer on their Facebook page said: “A treat for the eye as well as the mouth!”

The bakery, which uses traditional ingredients for its sweet treats, creates its buttercream cupcakes as a ‘try-before-you-buy’ homage to the celebration showstoppers. Alongside these and the giraffe behind the counter, what’s different about this bakery is its delicate pastel-perfect macarons, transporting customers to Paris.

Pastel coloured macarons with the shop in the background
The pastel-perfect macarons with the rest of the shop in view (credit: Let Them See Cake)
Favourite flavour macaron? Strawberry Milkshake

Introducing treat boxes

Creative director Gareth said it hadn’t been easy setting up shop during the pandemic. With
all hands on deck, local artists and craftsmen were used to complete the look; a vibrant
insight into his mind, much like his cake design.

Between March and October, though the bakery was closed, the baking continued; with
requests for scaled-down versions of their extravagant cakes for single household celebrations, and the introduction of treat-boxes, delivering locally to their Welsh following.

The treat boxes include:
  • Macarons (X2)
  • Cupcake (x2)
  • Cookies (x2)
  • Baked doughnuts (x2)
  • Brownie (x2)

“People would just want to make something a little more special”, says Gareth.

Although it opened during Wales’ last lockdown, Let Them See Cake’s success did not suffer with the bakery selling out most days and socially distant queues out the door. Once lockdown restrictions allow it, they will be back in action with “lots of exciting things to come”.