The latest shop to open on Whitchurch Road produces award winning bakes that are 100% vegan.

The bakery has been open for just under a month and is proving to be one of the most popular shops on the street. Credit- James Skeldon

This month has seen the opening of Alex Gooch Artisan Bakery, Cardiff and adds to the list of exciting new businesses on Whitchurch Road.

Coffee lovers and baking aficionados in Cardiff will now have access to award winning, 100% vegan bakery products courtesy of the talented and well renowned baking expert, Alex Gooch. He has opened a brand-new site for the shop on Whitchurch Road so world-class bread, delicious pastries and artisan coffee are now on the doorstep of Cardiff residents.

Alex supplies products to a wide variety of stockists, most notably, Waitrose stores across Wales and England as well as Bar 44. He also supplies to a range of independent delis.

He originally had a wholesale shop in Pontcanna but has moved to Whitchurch Road as he has ambitious plans to evolve his brand to being a fully-fledged bakery.

Speaking to Wales Online, Alex said, “We’re going to run it a bit like a modern canteen”.

“We’re going to do big pizza slices, loads of interesting focaccias with roast tomato sauce, and other things like salads.”

Alex’s bakery is 100% vegan but believes that meat eaters won’t even be able to tell.

Our favourites from Alex Gooch Artisan Bakery.

  • Olive Sourdough Loaf
  • Leek and Wild Mushroom Soup
  • Oat Milk Flat White

Plans for the future

He is aiming to diversify his business further. He is opening a new bakery coffee shop at the new lakeside development next year and he is also looking at two other sites to potentially expand his business.

He was very eager to secure Whitchurch Road as a site for his bakery and he believes its growing as a location for businesses.


Whitchurch Road is a great place with a really exciting feel to it. It’s becoming more and more desirable.”

“Whitchurch Road is a great place with a really exciting feel to it. It’s becoming more and more desirable.”

Alex Gooch

His bakery joins Brother Thai, Society Standard and La Pentola on the growing list of thriving independent businesses on Whitchurch Road.