A Cardiff University Architecture student is designing his own bespoke Christmas cards for friends and family this festive season.
Hugo McCloud, the son of Grand Designs presenter Kevin McCloud, crafts a series of cube-shaped cards that unfold to slowly reveal a message to each recipient.
The wooden 3D cards are imprinted with messages using laser-engraving technology, and are then infused with cinnamon and orange clove oil from Cardiff’s Christmas market.
Hugo has been making his own Christmas presents since an early age, partly due to financial reasons, but he cites his main motivation as being able to create something authentic.
The 25-year-old explains, “Last year I created a folding card that sprung forth a Christmas tree and message upon opening.” However this year he wanted to go one step further and create something truly magical.
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