‘If it’s offbeat and in Cardiff then it’s online here’
LISTEN To OUR PODCAST
  • Social Life
    Social Life
    Women in cowboy hat at country music event.

    A popular country music night in Cardiff brings fans together to make new friends

    Outside of Cardiff Central train station, showing the Christmas illuminations

    Local Welsh art projected on station as part of a huge Light of Winter trail

    Author and storyteller launches typewriter-for-hire service in Cardiff market

  • Work Life
    Work Life

    Two chefs to open a restaurant after the decline in Wales’ hospitality industry

    Local Rainbow

    How Welsh musicians are using social media to keep the spirit of bilingual music alive

    Picture of monitor on.a film set, showing actors preparing for a scene in the background

    Training project that aims to make screen sector more accessible gets funding boost

  • Active Life
    Active Life

    Local yoga instructor sees a rise in men embracing yoga classes to improve wellbeing

    ‘Men and women are not built the same’: Fighting for female-friendly fitness gear

    Three girls playing netball, laughing and smiling

    Netball participation among adults is growing as women seek a sense of community

  • Public Life
    Public Life
    AI Generated image of an empty theatre

    The last act? Wales’ arts sector faces an uncertain future in challenging times

    A cluttered wardrobe that could use the help of rental fashion

    Fashion crisis unwrapped: The ‘rental revolution’ for Welsh consumers’ wardrobes

    Four wheels to two, how the Welsh government has failed to get the nation active

  • Long Reads
    Long Reads

    ‘Men and women are not built the same’: Fighting for female-friendly fitness gear

    AI Generated image of an empty theatre

    The last act? Wales’ arts sector faces an uncertain future in challenging times

    A cluttered wardrobe that could use the help of rental fashion

    Fashion crisis unwrapped: The ‘rental revolution’ for Welsh consumers’ wardrobes

  • Magazine
    Magazine
    queer magazine cover

    The Queer Culture Issue

    Magazine cover showing a rugby pitch

    The Grassroots Issue

    Magazine cover showing Christmas presents wrapped up

    The Mental Health Issue

  • Podcasts
Reading
In depth: Flyposting in Cardiff
ShareTweet

In depth: Flyposting in Cardiff

altcardiff·
No logo
·14 December 2011

Freedom of expression, or an urban blight?

Posters advertising club nights, seen on Cardiff's Miskin Street

A man dressed against the biting cold, his woollen hat pulled down low over his brow, stops by an abandoned shop front. The plywood is covered with posters. Some of them announce events that happened months ago; others have worn away completely, reduced to white flecks of paper. Quickly looking round he reaches into the bag at his side and draws out a rolled-up poster. Deftly unfurling it and holding it to the wall, he pulls out a brush and dips it into a plastic bag of paste. Within seconds the poster is up, and he moves on down the street.

In the age of Twitter and Facebook updates, flyposting may seem an antiquated communication method. But for countless record labels, nightclubs and political organisations, this illegal practice endures. Why is it so effective, and is criminalisation the right stance to take against it?

For those who do it, flyposting is a risky business; last month, Mountain Ash man Ceri Reardon was fined for illegally advertising his car wash. The law classes anything — from a sticker to a large banner – which does not have the permission of the Planning Authority, as a flyposter, and anyone found guilty of displaying, or benefitting from the display of one can be fined up to £2500 per offence.

Promoting nightlife

A Cardiff-based flyposter, who works for a club promoter, and who requested that his name not be used in this article, described how he goes about the task: “We do it anywhere students, young professionals pass and hopefully see the posters, which would be the city centre, the main bar districts, routes into town we know commuters pass. The promoter gives me about 30 quid, a pile of posters and a list of streets to do. It’s generally when the streets are busiest, so between four and seven. Posters get taken down or covered up very quickly, so you want the posters to be seen by the maximum amount of people in the shortest amount of time.”

These days, isn’t it easier — and cheaper — to simply tweet? “As much as social media is important in getting your message across, flyposters are still a massive way of promoting,” said the unnamed flyposter. “Because people do look out for nights on flyposters, and very few nights don’t use them. It is risky and it is quite expensive, compared to social media. But it must pay off, because promoters generally know what they’re doing.”

The council says that flyposters make areas look untidy, create litter and make street furniture uninviting or unusable. “They have a detrimental effect on the appearance of the locality and making an area look run down,” said a council spokesman. The city’s Waste Management division has received 19 requests, most of which came from the city centre and Plasnewydd areas, to remove fly posting in the past year, said the spokesman, at a total cost of around £600.

Freedom of expression?

While local authorities claim that flyposting amounts to vandalism-for-profit, many entrepreneurs and activists feel that banning the practice damages politics and culture.

Edmund Schluessel is secretary of Cardiff Against the Incinerator, a group opposed to waste incineration in Wales. The group have flyposted for meetings and demonstrations, and have also used it as a civil disobedience tactic. “When you make public space of any kind a commodity, it will end up being dominated by the rich, who will use it to make themselves richer,” he said. His group, he explained, need to appeal to older people – he points out that one in three people in Wales do not have internet access – and so posters are the most effective way of communicating their message. Perhaps the very act of posting appeals to the dissident spirit of radicals. “There is a bit of romantic cachet associated with it,” he said, “by taking a bit of public space and using it for your own purpose you’re at the bottom end of a spectrum where the current top would be the Occupy movement.”

Designing dissidence

To counter flyposting, the council provides a certain amount of free legal advertising space in the city – yet many of the city’s lampposts, benches and walls are often plastered with messages. Neil Angove lectures in Graphic Design at Cardiff School of Art and Design: “Perceived illegality, or visual intrusion, would either arouse disinterest, even annoyance – or would arouse interest, perhaps because a perceived counter-establishment or counter-cultural message appeals to its intended audience,” he said, explaining that, “Where such a message is also perceived as a lone-voice, calling out from an overwhelming crowd, or a call to challenge the status quo, the strength of that audience’s response may even be enhanced.”

Is it right that big companies effectively monopolise advertising in our cities? “One could argue that a profusion of flyposting is also a monopolisation,” said Neil, “Or, perhaps, any kind of print-based advertising despoils the urban environment.”

Like the constant stream of mass media that pervades our cities, it seems these crudely printed, furtively applied posters are here to stay.

 

Tags
CantonCardiff Against The IncineratorCardiff CouncilCardiff School of Art and DesignCrimecriminaldissidencefineFlypostinggraffitigraphic designMountain AshnightclubsnightlifeOccupy Cardiffpolicepoliticsproteststreet artvandalismWalesonline
altcardiff
Related
No logo

‘You find somewhere so comfortable and find friends that make you feel like you belong’

Previous In depth: the 21st century seaside
Next In-depth: Special edition books
AltCardiff

5 months ago

AltCardiff
Loneliness can be as dangerous to health as smoking 15 cigarettes a day, and 70% of 16-24 year olds report they feel lonely often or very often.Wales has a strong choral tradition that dates back to communities of industrial workers who found camaraderie in singing. Choirs for Good won the Welsh wellbeing award this November, suggesting the answer to gen Z’s loneliness epidemic could be found in Welsh history booksWant to know more? Read our article on the alt.cardiff website#loneliness #altcardiffreports #choirs #cymru Feature by: @readevacahill ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff is in Wales.

5 months ago

AltCardiff
Now, more than ever, fast fashion needs to slow down. Could rental fashion be the answer this Christmas? 🎄Feature by @lois.journo#SustainableFashion #Cardiff #Christmas ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff

5 months ago

AltCardiff
Cardiff is trialling a new food scheme to help people facing financial difficulties access local organic produce. While this is a great way of exposing more people to fresh local food from @cardifffarmersmarket farmers are concerned that Planet Card holders are often disconnected from real food and don’t know how to make the most of their produce.Busy stall holders tell us they often have to make time to explain what they’re selling and provide cooking suggestions to people in the scheme#.Perhaps financial aid isn’t everything, and more time and funding should be spent on educating people about the importance of shopping locally. To read more visit the long reads section on the alt.Cardiff website. #cardifffarmersmarket #cardifffoodie #sustainablecardiff #shoplocally #cardiffjournalism ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff

5 months ago

AltCardiff
The first wellbeing village for Cardiff has been approved for construction, and the people of Ely aren’t happy.Despite anger from residents regarding traffic concerns, on 7 November, Cardiff planning committee approved the plans. Council meetings enabled locals to voice their concerns, but people felt ignored.The site is set to begin construction in the Autumn of 2025, bringing 200+ homes to the area.Click the link in the bio to check out the website, and give the story a read.#Ely #housing #traffic #estate ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff

5 months ago

AltCardiff
In the wake of the damage caused by Storm Bert in November and the threat further flooding poses to south Wales, communities in Cardiff are taking action. Using the power of collective action, local community groups aim to tackle climate change and raise awareness.To find out more, read the full article on the alt.cardiff website.#climatechange #CommunityAction #Flooding #altcardiffreports ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff

5 months ago

AltCardiff
Clubbing could be extinct by 2029, according to a @ntiaofficial survey. But what can we do to tackle this rapid decline? We spoke to leading industry professionals about the need for nightlife to evolve for new music audiences. Read our latest feature article by following the link in our bio, which includes insight from some of Cardiff’s most exciting DJs @palmermolly and @_sarah_sweeney, with expertise from recently closed venue @themooncardiff 🎶Words: @alanyajourno #altcardiff #music #nightclub #clubbing #cardiff ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff

5 months ago

AltCardiff
With Christmas approaching, these sessions will be more vital than ever for the homeless and who have gone through homelessness. Cardiff reported to have the highest number of people assessed as homeless. Choir with No Name brings the volunteers together to forget about the hardships of homelessness for a couple of hours.Choir with No Name will hold their first Christmas gig on 10 December at St John The Baptist City Parish Church in Cardiff city centre.According to Statistics Wales, Cardiff reported to have 1,788 households assessed as homeless. The report also showed that in Wales, 91.0 cases per 10,000 households were assessed as homeless in 2022-23. There is an increase on the rate of almost 85 cases per 10,000 households reported in 2021-22.Do read the latest story in the long reads section on the Alt.Cardiff website.Written by: @maleeha.s.journo #choirwithnoname #choirwithnonamecardiff #homelessness #singing #homelesschoir #christmasgig ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff

5 months ago

AltCardiff
A growing number of women are choosing singlehood over marriage, but according to recent data this could put them at greater risk of experiencing loneliness. Offering a different type of long-term companionship, communal living could hold some of the answers - helping to foster a sense of purpose and belonging. But is this lifestyle a fix for everyone? Read more on the Alt.Cardiff website ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff

5 months ago

AltCardiff
As we head into winter and the weather gets colder, many of us are reaching for our thermostats to stay cosy and warm. Yet, some of us are also opting to avoid the thermostat due to worries over energy prices. In this article we speak to Wales’ unpaid carers about the struggles they are facing and why they are choosing to avoid the thermostat and keep the costs down this winter. ❄️ 🌡️🏠#altcardiffreports #unpaidcarers #energyprices ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

AltCardiff

5 months ago

AltCardiff
After Storm Darragh caused flooding and strong winds across Wales. Welsh creatives talk about how they are approaching the climate crisis creatively. We spoke to three authors who are going beyond the statistics to explore their personal connections with nature and the beauty of wildlife.🗻🏴󠁧󠁢󠁷󠁬󠁳󠁿📖 Read more on the Alt.Cardiff website now! #altcardiff #cardiffcreatives #localartists #ClimateAction #climatechange ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

About Us

  • About Alt.Cardiff
  • Contact
  • Magazine
  • Podcasts
  • Top stories from Alt.Cardiff
Copyright: James Taylor
  • Social Life
  • Work Life
  • Active Life
  • Public Life
  • Long Reads
  • Magazine
  • Podcasts
Start typing to see results or hit ESC to close
food Cardiff charity Art culture
See all results