South Wales brewery will plant a tree for every order placed in November and December

Drop Bear Beer Co’s ‘cheers to trees’ campaign will plant trees to offset its carbon footprint for the good of the planet

A South Wales brewery is taking climate change into its own hands by planting a tree for every order placed until the end of 2021.

Drop Bear Beer Co, a brewer specialising in alcohol-free beers, uses the Ecologi platform to plant mangrove trees in Madagascar, Mozambique and Nicaragua, but will increase its planting level to one per order this November and December. 

Mangrove trees are selected especially for their carbon retention properties.

Joelle Drummond, co-founder of Drop Bear, said, “We make a commitment to plant trees each month and we’re adding to that with the ‘cheers to trees’ campaign.”

It comes as the Cop26 summit in Glasgow saw world leaders meet in an attempt to set meaningful goals to tackle climate change.

In addition to the campaign, the South Wales brewery have just committed to the Welsh government’s green growth pledge, which will see them take steps to reduce their carbon footprint, and are in the final stages of being certified as a B Corp, showcasing their excellent social and and environmental performance.

The South Wales brewery, formed in 2019, made news earlier this year, as Business Live Wales reported that they had received a £1.5 million equity investment from former Admiral chief executive Henry Engelhardt. 

The capital will fund a new brewery site between Cardiff and Carmarthen.

Joelle confirmed that the site is expected to open in summer 2022, after some delays due to Brexit and Covid-19, and will create several jobs in the local area, while driving home the brand’s sustainability values.

We were unable to confirm the exact location for the new site at the time of writing.

Looking forward, the co-founder has her eyes set on world domination. She said, “We’ve already got a number of supermarkets lined up so it’ll be a lot easier to buy Drop Bear.

“Our global and export presence is growing massively and I’m excited, as a Welsh person, to take a Welsh brand international.

“We’re modern Welsh and this is what it means: don’t pigeonhole us!”