Clothing company Heads Above The Waves (HATW) aims to raise awareness about the growing problem of self-harm in young people. The brand champions a creative outlook on dealing with self-harm in order to give sufferers a sense of hope. With hospital admissions for self-harm on the rise, HATW sheds light on issue with a new line of merchandise.
Managing director Si Martin stated “there needs to more authenticity and accessibility in the approach to dealing with self-harm, as one size doesn’t fit all”. This outlook stresses the importance of providing alternative ways of reaching out to sufferers by moving away from the medical jargon surrounding self-harm.
The brand continues to expand and the new line forms part of the goal to get people talking, echoing their belief that self-harm is a reaction to deeper problems.
The HATW team chatting to festivalgoers at Hevy Festival