Do dating apps impact the chances of finding a lasting relationship?

Modern dating methods have been suggested to reduce the chances of forming long-term relationships.

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Online dating technology asks users to like and swipe on potential partners who match their ideals. 4.4 million people in the UK use a dating app of any kind, according to data company Statista. This, however, has seen a decline as digital dating has decreased the number of long-lasting relationships due to its inability to predict real-life chemistry.

Over the last year, there has been an increasing number of negative experiences with dating apps and reports of people quitting the apps altogether. Where the data allows singles to connect over similar interests, nearby locations, and dating preferences, it fails to provide a match for a romantic spark. The unlimited choice of partners and the addictive nature of endless scrolling have devalued the importance of true emotional connection. This has come hand-in-hand with the accessibility of online dating, which has attracted people just looking for a “hook-up” or escape from boredom.

It has been suggested that this generation is the loneliest yet, as Pew Research reports that 18- to 24-year-olds make up, on average, 40% of global users of the popular dating apps Tinder, Hinge, and Bumble. Whilst people aged between 25 and 34 are their second largest user base, making up 30%. This is because the steady rise in dating apps since 2019 has made real-life meetings and cold approaches more daunting and criticized, as well as ingraining the safety of hiding behind a screen in society. Has the disappointment of dating apps really contributed to this lonely generation?

We ask the people of Cardiff about their experience of using dating apps and how they believe it has affected the dating world.

Brynach Batin, 33, Musician

“I’ve only been on a few tinder dates. You can click online but it often isn’t the same in person. I once went on a date with a girl, we’d spoken all day and every day for weeks but there was no spark in real-life. She said she’d had been on hundreds of dates. I was a bit put off by that because it felt like she didn’t know what she was looking for. She’s now dating my brother!”

Owen Harry, 28, Teacher-in-training

“I hate them. They have never been successful for me. Apps are the problem in dating. It’s like marketing; you have to advertise yourself in a way that is palatable. Every time I have met a guy online, it’s been a nightmare, especially with the hook-up culture in gay dating. One guy wouldn’t stop talking about his ex-boyfriend, who he’d broken up with a week ago!”

Angharad Williams-Marshell, 24, Bar-tender

“I had Tinder in lockdown. It was just a bit of fun, and it was someone to talk to. I think meeting someone organically is more fun, I met my partner in a pub. The only stories you hear are people dating for fun and then they happen to like that person, the initial intentions are rarely serious. Although my friend met hers on Bumble, apparently it is the best for bi-sexual women.”

Addison Selimi, 19, Student

“They must be doing something if apps like Tinder are so well known. Although, I have heard horror stories about people who are desperate and just use it for flings. I think when you’re meeting behind a virtual wall, there’s not as much of that vital connection, I’d rather meet someone when I’ve just happened to have a nice interaction.”

Fennic Mills, 18, Student

“To be honest, the only reason I haven’t had dating apps is because I can’t download them on my phone. I can only get Bumble, which I had when I came to uni because I thought it was a good time. I hated it, though; you have to pay for every feature. You can barely see any of your likes or matches without paying. I also think that a lot of people are on these apps just for sex.”