The charity set an ambitious target to raise over £3.8 million from long-term contributors for endangered animals and tackling the nature crisis.
A wildlife conservation charity is seeking long-term donor commitments in Wales to help build a sustainable future for both people and wildlife.
The World Wildlife Fund for Nature (WWF) in UK are planning to raise over £3.8m from long-term contributors for protecting the natural resources and endangered species.
“Our donation process is designed to be fully transparent and straightforward for everyone involved,” said Simon Wilson, a Wales-based WWF fundraiser. “We don’t take payments immediately. No money is withdrawn from your account until a specified date.”
WWF-UK is combining traditional outreach methods, such as Christmas market events, with online campaigns, aiming to engage a broader audience and inspire action.
Wales is known for its forward-thinking Well-being of Future Generations Act, which was hailed as the first law of its kind in the world. This provides a unique backdrop for WWF-UK’s campaign.
However, Wales is now on of the most nature-depleted countries on Earth, according to a nature report, over one in six of species in Wales is at risk of extinction.
Some wildlife animals in Wales are suffering the biggest population losses but local people even cannot tell its name. For instance, insects, flora, and mammals are often overlooked, which have experienced some of the steepest population losses, with moths showing a 43% decline on average.
18% of species threatened with extinction and a 20% decrease in wildlife populations since 1994, according to recent data. The crisis extends to plants, with 42% of plant species in Wales now found in fewer locations.
To overcome this dilemma, WWF-UK offers supporters meaningful incentives. “We hope these initiatives not only raise funds but also inspire more people to join us in addressing the challenges faced by wildlife across the globe,” said Wilson.
Donors who adopt an animal will receive a personalized adoption certificate, a fact sheet about their chosen species, and a cuddly toy. Then supporters will receive updates about their adopted species three times a year, providing a tangible connection to the impact of their contributions.
In addition to raising funds, WWF works to promote global conservation through tree planting, scientific research, and advocacy at international climate conferences like COP29.