Crafty Devil Cellar in Canton. Credit: Bryana Francis.

Independent brewery looks to the public to save popular Canton ‘cellar’

Crafty Devil owners are halfway to raising £20,000 to secure the tap room’s future

OWNERS of a popular independent bar in Canton have appealed to the public to raise £20,000 to save their cellar tap room – and they are already halfway there.

Crafty Devil set up a Save the Cellar crowdfunding page to solve financial worries created by losses incurred during lockdown, and rising costs since.

It needs £20,000 to manage its debt, boost working capital, and complete essential maintenance and improvements at the premises.

Within 24 hours of setting up the crowdfunder, Crafty Devil had raised 25% of their target, and is now just under halfway, with 18 days left to donate.

Pub-goers who contribute will get perks including having their names added to the cellar wall, getting tickets to the Crafty Devil 10th birthday party later this year, or some limited edition beers.

Those giving larger amounts will be invited to a special beer tasting evening with Adam Edinborough, one of the founders.

“Crafty Devil Cellar Canton isn’t just a bar, it’s a place where the Canton community gathers to enjoy good times, forge connections, and cheer on their favourite teams,” said Adam and co-founder Rhys Watkins.

“It’s the best pre and post match pub in Canton,” said regular customer Tim Burns.

Cardiff-born Rhys and Adam Edinborough began Crafty Devil from Rhys’ garden shed in 2014.

Now the beer lovers have a brewery in Cardiff and sites in Canton and Penarth, where they serve their own beers. The company consistently ranks highly in the Untappd top-rated Welsh breweries of the year list.

The Canton branch opened in October 2015, as the brewery’s first cellar. It hosts quiz nights, sports events, and is a popular haunt for Cardiff City fans.

The company has had success with crowdfunding before. In March 2018 they raised £28,410, £10,000 more than its original goal, to decorate and refurbish its original city centre bar, Beelzebubs, which has since closed.

The following year the owners set up a page to help start up their Penarth cellar. After only a weekend, they had reached their £7,500 target, and by the time the campaign ended, they had £16,470. The Penarth branch opened in April 2019 on Windsor Road.