Storytelling in a changing world: the timeless art of connection

In a world where isolation and digital bubbles are becoming the norm, how does storyteller Adam E. Holton revive curiosity and human connections with his typewriter and a little bit of whimsy?

Adam is a public typist who types short stories on his typewriter as a street performance.

The steady clack-clack-clack of the typewriter fills the stall, each strike punctuating the air with an urgency that matches the man’s movements. His face is a mix of concentration and quiet satisfaction—eyebrows furrowed slightly, eyes narrowing in thought, yet a small smile tugs at the corner of his lips. His fingers dance across the keys with a rhythm that’s almost musical, the pace quickening as his mind flows effortlessly, absorbed in the words taking shape on the page. His entire being seem wrapped up in the act of creation, as if each keystroke brings him closer to a world he deeply cherishes.

Just three words, one name and five minutes to create magic. It is like Adam Holton’s little superpower. He writes a short story tailored to capture the unique essence of the person before him. It’s a fleeting yet unforgettable experience.

Adam, a public typist, explained that his creative process stems from human interactions and years of people-watching. He finds talking to people and hearing their stories inspiring.

“Depending on the kind of story I’m being told, I feel a deep relief sometimes, a sense of connection to a stranger. That is a special kind of magic, especially when it is person-to-person. When it is in the world that we share it together, not through a medium,” said Adam.

The 35 year old man is currently set up at the Cardiff Market till the 27th of February.

At the congested Ukraine-Hungary border, where exhaustion and uncertainty hung heavy, Adam weaved between waiting cars. He wasn’t a diplomat or a journalist, just a traveler offering coffee to strangers. In a mix of broken Hungarian, English, and gestures, he shared a cup with a group of laborers saving money to move their families to Hungary. Words were sparse, just sips of coffee and quiet nods as they traded fragments of their lives—where they had come from, what they dreamed of and what they left behind. In that fleeting moment, amid the hum of idling engines, for just a little while, the walls between people became thinner, and humanity felt closer.

“This gives me faith that anywhere there is a possibility for interaction and something unexpected. It makes me quite hopeful sometimes,” says Adam. 

“I have been fascinated by the storytelling nature of humans since I was a child, and it is something I’ve always wanted to be part of, either as a listener or as a storyteller. It’s been a lifelong fascination and the reality of doing it this way, with the typewriter is a really fun evolution of that love and fascination for stories,” says Adam.  

As a child Adam shared a bunk bed with his sister. As he lay in the upper bunk, he would create stories of worlds for them to travel through, until his sister felt calm enough to sleep.

“I was always writing things down, creating stories out of what I did with the dog when I was a child, or where we went together,” said Adam. “It helped me understand the world around me and my imagination was always creating stuff or making things up in my head. It helped me make sense of the world.” 

The brand of FoundOutThere is special to Adam not just for its literal connotations but also because the heron motive holds sentimental values.

Adam Holton has built a brand around the name ‘FoundOutThere’, referring to his inspirations for his stories that are found out in the world. He says, “If I’m sat here and I’m improvising stories for people, my imagination is out there beyond my head. So, the ideas are found out there. When I was younger, I was adopted. I was ‘found out there’ by my parents. It just it seems like a lovely way to tie together everything I’m doing.”  

Late last summer, while searching for a copy of Candide by Voltaire as a gift for his partner, Sophie, a walk-through Cardiff led him to a secondhand bookshop in the market. Holding a book about optimism, he wondered if there was space for him to write stories for others.  When he called the market manager, she laughed in recognition, recalling a past encounter. With that unexpected exchange, his vision of crafting typewritten stories for strangers during the winter found its home in Cardiff Market.

Customers are often intrigued by his ambient setup. Just after five minutes they are handed their own customised story with them as the main characters.

“The hope is that this place gives people a bit of entertainment, and an opportunity for them to follow their curiosity and sit down ‘outside the world’ for a bit,” said Adam.

He finds it upsetting when compared to AI generators. “I have not stolen from works of millions of people they have created throughout a lifetime. I have not exploited people,” said Adam. “I am not having a tremendously damaging impact on the planet. I am not trying to define the vast possibility of what the future could be into a single thing.” While difficult, he embraces these emotions and views such moments as opportunities for important discussions, even if others don’t realize the offense. 

“Wherever I end up, I find a way to make a space where I can hear other people’s stories,” said Adam. “I lived in Austria for a while in the mountains and I had set up a storytelling night where people would come once a month. There would be a theme for the evening and people could share true stories from their life. It’s kind of how I learned German as well, which was a weird comedy in itself.”

“Curiosity is definitely one of my chief motivators,” said Adam. “I look for examples of people being curious. The whole situation with the typewriter is only possible when people are curious. People want spaces to express that. I think people want to be curious. They want to participate; they want to be involved in things. Like, please let’s have a chat in a way that isn’t alienating.” 

“I don’t know what people want from the stories. For every person it is different. But one thing I keep coming back to is people want to see something wonderful, or they want to experience something a little bit different or something unexpected. So that’s why a lot of the stories, or in my soul, I try to keep this light and whimsical, this sense of awe, interaction with what exists in a way that isn’t exploitative or violent or demanding,” said Adam. 

Adam does not have a fixed charge for those he writes stories for. He has collected many trinkets over the years as pieces of gratitudes from people that he displays on his desk.

In a fast-changing world, storytelling remains essential, offering identity, belonging, and meaning. It preserves traditions while helping us navigate the new, bridging differences and deepening connections. Whether through books, films, or everyday conversations, stories shape our shared experience, proving that even amid uncertainty, our need for them endures. 

“I want to find examples of how people resolve conflict that doesn’t need violence. I want to find laughter. I love hearing jokes or being told funny stories. I look for that in so many places,” said Adam.