Self-taught Instagram baking mum cooked up whole new career on maternity leave

Georgia-Lee Kucyk began baking seriously in 2023 and is now delivering cakes to people across Cardiff

A MUM from Llanedeyrn who discovered a love for baking on maternity leave a little over a year ago is now serving her cup-cake bouquet speciality to people across Cardiff.

Georgia-Lee Kucyk, 28, was a customer service representative at travel agents TUI who enjoyed baking cakes in her free time when she went on maternity leave in 2022.

Now, nearly 14 months later, she is baking almost 30 cakes a week for customers across Cardiff after posting her amazing creations on Instagram.

Georgia-Lee, who grew up in Swansea, decided to buy herself some baking equipment after the birth of her son, Cooper, in December 2022 but admits at the time she “had no idea” how to use any of it.

“My son was four months old at the time,” she said. “I had a lot of time on my hands and felt as if I could do something productive.

“I bought myself some piping nozzles online but when they arrived I really didn’t have a clue how to use them.

“After some experimenting I eventually managed to teach myself how to use all of the equipment. That’s when I realised just how much of a passion I’ve got for baking.”

Georgia-Lee is completely self-taught. Soon after she had come to terms with the equipment she bought, she began to bake cakes for her friends and family.

One of Georgia-Lee’s cakes.

Word of Georgia-Lee’s baking soon started to spread and she began to receive daily requests from people asking her to bake cakes for occasions such as birthdays, Mother’s Day and Valentine’s Day.

“I think it all started from my friends recommending my cakes to their friends,” Georgia-Lee said.

“A lot of people starting telling me I should start selling cakes more seriously and I thought – what’ve I got to lose? I was really enjoying what I was doing and I loved seeing people’s reaction when I gave them what I’d baked.”

Cup-cake bouquets are the most popular treat Georgia-Lee bakes and what she terms her “speciality”.

One year after setting up her official Facebook page, Sweet Tooth Cakes by G, she has gained a following of nearly 1,000 people. Georgia-Lee has delivered nearly 250 orders so far and has aspirations of becoming a full-time baker.  

“I’d love to be able to carry on baking full-time, it’s gone so well so far,” said the mum whose creations sell for up to £60.

“I’ve had a lot of people ask me if I run any courses to teach others some of the skills I’ve taught myself. Right now I’m so busy baking and looking after my son that I haven’t got the time but it’s something I’d love to do in the future.”

Georgia-Lee, who no longer works for TUI and is on extended maternity leave, hopes to set up her own website soon and ultimately to run her own cake-baking business.